TOUR08015 2016 Community Tourism Development

General Details

Full Title
Community Tourism Development
Transcript Title
Community Tourism Development
N/A %
Subject Area
TOUR - Tourism
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary O'Keeffe
Programme Membership
SG_BTOUR_K08 202100 Level 8 Honours Degree Add-on in Tourism with Event Management SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BBMTS_K08 202100 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS

This module exposes students to the challenges and issues which arise when using tourism as a development strategy for local communities. Students examine how tourism supports the development of local communities through the thoughtful integration of enterprise support for tourism projects, tourism planning and community empowerment.

Learning Outcomes

On completion of this module the learner will/should be able to;


Examine the concept of Community Tourism Development, identifying common terms and themes. 


Comprehend the underlying influence of the issue of sustainability in the development of community tourism enterprises.


Identify the range and role of agencies /organisations providing support for Community Tourism Development.  


Discuss the contribution of key tourism theories, underpinning community development through tourism. 


Appreciate the utilisation and application of strategic management/tourism planning to community tourism development.


Evaluate the mechanisms and tools used to build community capacity for tourism development, specifically in peripheral regions.

Teaching and Learning Strategies

Lectures & Tutorial 

Use of Case Study & Podcast Material


Module Assessment Strategies

Students are assigned a journal paper / reading on a community tourism topic, and are required to read, review & analyse the article, illustrating the objectives, key themes / issues, contribution, and overall evaluation of paper.

Students are allocated an agency or organisation involved in supporting the development of community tourism in Ireland and are asked to research the organisational objectives, role, structure, funding, achievements to date and future plans. 












Repeat Assessments

As per Institute Repeat Examination Procedure 

Indicative Syllabus

Concept of Community 

Comprehend community tourism development as a 'construct' and examine the common terms and themes associated with its development.

Describe the characteristics and economic /socio-cultural benefits of community tourism development.

Identify the key stakeholders in the context of community tourism in Ireland.

Recognise the issues surrounding community identity, participation and empowerment.

Discuss the significance of leadership in the context of community tourism development

Sustainability & Community Tourism Development

Appreciate the importance of a sustainable approach to community tourism development.

Examine the role of current environmental legislation and environmental standards.

Display a knowledge of the principles of sustainable tourism management in relation to community tourism development.

Supporting Environment for Community Tourism

Examine EU and Irish government policy in relation to the development of community tourism enterprises.

Identify the agencies / organisations involved in supporting community tourism development in Ireland.

Describe funding provision and other supports available for community tourism projects and how these may be accessed.

Detail tourism training & mentoring programmes and leadership coaching available to communities. 


Tourism Theories and Community Tourism Development  

Discuss the application of tourism theories in terms of their contribution to understanding community development through tourism. 

Examine and critique key tourism theories, using case study material, detailing recent theoretical developments and reflections.

Consider Beeton's (2006) combining of theoretical models to develop a greater understanding of the destination community, from the tourists' and host community's perspective   

Examine Murphy's (1985) contribution in attempting to present community tourism in a theoretical context by developing an ecological model of community tourism planning.

Application of Strategic Planning to Community Tourism

Examine the recent use and application of strategic planning and management to community tourism projects.

Recognise the effective use of 'strategic tools' such as the triple bottom line approach, benchmarks and indicators in community tourism development.

Community influence in formulating tourism policy & tourism planning / development.

Collaborative approaches of community, public, private sector in tourism planning and implementation. 

Building Community Capacity for Tourism Development

Examine Moscardo's (2005) contribution that the most basic barrier to effective tourism development is lack of knowledge.

Comprehend how networks and partnerships help to overcome such barriers and support community tourism development. 

Recognise the role of entrepreneurship in developing community projects and rural tourism development.

Appreciate the emerging role of women in developing tourism projects in peripheral communities.   



Coursework & Assessment Breakdown

Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project Review & Analyse Journal Article Continuous Assessment Assignment 20 % OnGoing 1,3,5,6
2 Group Project Research Organisation & Presentation Continuous Assessment Assignment 20 % OnGoing 2,3,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Written Final Examination Final Exam Closed Book Exam 60 % End of Year 1,2,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Tutorial Flat Classroom Case Study & Podcast Material 1 Weekly 1.00
Lecture Flat Classroom Class Discussion 2 Weekly 2.00
Lecture Flat Classroom Class Discussion 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Tourism and Sustainability : Development, Globalisation and New Tourism in the Third World, (2016) Mowforth and Munt, Routledge Publications.

Building Community Capacity for Tourism Development (2008), Moscardo, G. (Ed) CABI Press UK

(ISBN 9781845934477)

Community Development through Tourism, Beeton, S. (2006) Landlinks Press, (ISBN 9780643069626)

Global Tourism and Community Life : Toward a Responsible Tourism Framework, Settachai, N. (2009)

Coach Fellas: Heritage and Tourism in Ireland (Heritage, Tourism, and Community), Costa, K. A. (2009)

Tourism Planning: Policies, Processes & Relationships (Themes in Tourism), Hall, C. Michael (2008)


URL Resources

Other Resources

Eco-Eye Podcast Material,

Community Based Tourism Best Practice Guides & Manuals

Annals of Tourism Research, Tourism Management,Fáilte Ireland and Tourism Ireland Publications