TOUR08011 2016 Strategic Tourism

General Details

Full Title
Strategic Tourism
Transcript Title
Strategic Tourism
N/A %
Subject Area
TOUR - Tourism
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
James Hanrahan
Programme Membership
SG_BTOUR_K08 202100 Level 8 Honours Degree Add-on in Tourism with Event Management SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BBMTS_K08 202100 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS

This module aims to introduce students to the key ideas, concepts and issues of strategic importance to the tourism industry and to develop their capacities to think and act strategically with a focus on problem solving and decision making within the industry to maximize the positive impacts while mitigating the negative impact of tourism.

Learning Outcomes

On completion of this module the learner will/should be able to;


Develop sustainable tourism strategy form relevant theoretical concepts and tourism planning models which will minimise negative impacts while mitigating positive impacts


Evaluate varying perspectives of the tourism environment and generate relevant tourism strategic reports, presentations and assessment criteria.


Formulate and defend their personal perspective on current strategic issues within tourism.

Teaching and Learning Strategies

Students will be required to demonstrate their knowledge and competency through assessments of applied International and domestic industry case studies. Reports will be completed and presented outlining appropriate research strategies for strategic specific tourism scenarios.

Module Assessment Strategies

Students will be required to develop a strategic consultancy report to remedy problems with a set case study  using the tools and techniques provided in Sections 1 and 2, concluding with recommendation based on Section 1,2 and 3.

Assessment of current issues in tourism strategic tourism utilising relevant journal article analyses and discussions/presentations implemented for a selected case study destination, 1-3

Repeat Assessments

resit of exam or sesubmission of assignment

Module Dependencies

level 7 award

Indicative Syllabus

1 Tourism national to regional development strategy                                                

•·         Evaluate the role of national to regional tourism development

•·         Describe and assess various agencies and approaches utilised in relation to tourism

•·         Describe and assess the implications tourism development and sustainability to the rural community

•·         Develop alternative approaches to development and implementation of regional tourism development

•·         Towards a strategic planning procedure for Tourism

2 Impact of Technology on tourism                                                                                

•·         Describe and assess the impact and value of information technology

•·         Analyse and assess the implementation of the various marketing innovations in tourism

•·         Describe and assess the Virtual Tourism Environment   

3 Research and Tourism                                                                                        

•·         Assess the integrated role of tourism research in tourism strategy development

•·         Describe and assess the various research techniques available for tourism Planning

•·             Describe and assess the range and availability of tourism research on a national and international level

•·             Design appropriate research strategies for strategic specific tourism scenarios


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment presentation and report Continuous Assessment Assignment 50 % OnGoing 1,2,3

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Closed Book Exam 50 % End of Term 1,2,3

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre lecturer 4 Weekly 4.00
Group Learning Not Specified project work 1 Weekly 1.00
Independent Learning UNKNOWN research 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 5.00 Hours

Module Resources

Non ISBN Literary Resources

Hall, M. (2008) Tourism Planning: Policies, Processes and Relationships, Pearson.

Hall. Michael (2007) Understanding and Managing Tourism Impacts: An Integrated Approach (Paperback) Routledge; 1 edition

William F Theobald (2004)Global Tourism, Butterworth and Heinemann

Martin Mowforth and Ian Munt (2009) Tourism and Sustainability, Routledge

Hall, M., (2000) Tourism Planning. Policies, Processes and Relationships. Essex: Prentice Hall.

Bramwell, B., and Lane, B., (2000) Tourism Collaboration and Partnerships, Aspects of Tourism, Channel View publications.

Department of the Environment, (1997) Sustainable Development, A Strategy for Ireland, Dublin.

European Commission Enterprise and Industry, (2007) Actions for More Sustainable European Tourism, Report of the Tourism Sustainability Group, European Commission

Hanrahan, J., (2006), Tourism planning in Ireland ‘An analysis of County Development Plans' Paper presented at 2nd Annual Tourism and Hospitality Research in Ireland Conference: Waterford Institute of Technology.

Fennell, D, A., (2006) Tourism Ethics, AOT, Channel View Publications.

Alister Mathieson and Geoffrey Wall (2006) Tourism Economic,Physical and Social Impacts, Longman Scientific and Technical

Peter Mason (2003) Tourism Impacts,Planning and Management

Butterworth, Heinmann

Page. S. (2006) Tourism Management, Butterwoth Heinemann.

Buhalis D. (2003) eTourism: information technology for strategic tourism management

Other Resources

On line journals: Journal of Ecotourism, Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC) and all Fáilte Ireland and Tourism Ireland publications

Tourism DVDs (various)

Additional Information