TOUR08010 2016 Practical Event Project Management

General Details

Full Title
Practical Event Project Management
Transcript Title
N/A %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
08 - NFQ Level 8
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Joanna Sweeney, Aine Doherty
Programme Membership
SG_BBMTS_K08 202100 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS

The student will demonstrate critical appreciation of tourism event planning and management both conceptually and practically being able to apply this within the industry setting. Analytical and critical thinking skills are supported through the usage of journals & peer reviewed literature.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate a strategic understanding of event management.


Develop a critical awareness of event design and planning.


Display knowledge of the systems and processes of event management and monitoring.


Interpret key concepts and applications of successful marketing for events.


Analyse, interpret, monitor, and recommend actions for the successful financial management of events.


Assess innovations, trends and future development associated with event management.


Recognise the importance of post event evaluation.

Teaching and Learning Strategies

Students must develop an event concept, plan and deliver it. The teaching strategy uses a blended approach of self directed learning, external engagement, academic journals and lectures.

Module Assessment Strategies

This subject is 100% practical

Students must organise and develop an event. They must critically reflect on the event and planning stages in their case study.


Feasibility 20%

Practical application and case study 60%

Research 10%

Post event presentation 10%

Repeat Assessments

Repeat Attend

Indicative Syllabus

The events business, 

Strategic and practical event planning,

Source suppliers within the events industry,

Apply marketing and public relations for events,

Demonstrate financial management of events,

Apply event management,

Event evaluation and reporting,

Interpret best practice through case studies and contemporary issues surrounding tourism festivals and events.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Exhibition run an event and write case study Continuous Assessment Assessment 100 % OnGoing 1,2,3,4,5,6,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Problem Based Learning Flat Classroom to design and run an event 3 Weekly 3.00
Independent Learning Not Specified Independent Learning 4 Weekly 4.00
Lecture Flat Classroom Theory 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2013-11-25 Special Events: Creating and Sustaining a New World for Celebration, (7th Edition) Wiley
ISBN 111862677X ISBN-13 9781118626771

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

Recommended Reading
2010-11-01 Festival and Special Event Management Wiley
ISBN 1742164617 ISBN-13 9781742164618

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Recommended Reading
2009-08-15 The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event How to Books
ISBN 1845283031 ISBN-13 9781845283032

Anyone responsible for organising a voluntary or public event will want to do it safely and well, complying with the legislation relating to different aspects of their event. This book will help you to research, plan, organise, manage and deliver any event, match, show, tournament or function that will be attended by more than a handful of people. You may be running a gymkhana, fete, fun run, steam fayre, half marathon, carnival, school sports day, jumble sale, tennis tournament, car boot sale, model aircraft show or even a huge pop festival or Formula 1 car race. Whatever it is, the principles are the same. As event manager you will need to research, plan, liaise with authorities, obtain permissions and licences, comply with legal requirements and then deliver the event to the public.

Recommended Reading
2010-05-18 Successful Event Management: A Practical Handbook Cengage Learning EMEA
ISBN 1408020750 ISBN-13 9781408020753

This eagerly anticipated edition of Successful Event Management is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.

Recommended Reading
2007-08-20 Start Your Own Event Planning Business: Your Step-by-Step Guide to Success Entrepreneur Press
ISBN 1599181274 ISBN-13 9781599181271

Celebrate All the Way to the Bank

Weddings, parades, fairs, graduations, conferences, political rallies, fashion shows-what do they have in common? Everyone would rather have someone else plan and conduct them! That someone else can be you if you're a professional event planner who knows how to develop a theme, find a location, arrange entertainment, plan transportation and do the myriad things needed to pull an event off successfully.

Learn everything you need to know to get started in one of today's hottest-and most lucrative-businesses:

  • How to stay abreast of the newest entertainment, food and decoration options
  • Hot new industry trends, from environmentally friendly parties to extravagant first birthday parties and more
  • How to build a loyal customer base for large and small events
  • Targeted strategies for planning commercial events, political events, civic events, social events and more
  • The latest information on the use of technology in event planning

With gross profits averaging 30 to 40 percent, you can easily earn six figures a year planning and conducting events-and have a blast in the process. If you're looking for a flexible schedule, a wide variety of responsibilities and new adventures every week, event planning is the business for you.

Recommended Reading
2005-05-11 Event Planning Made Easy McGraw-Hill Education
ISBN 0071446532 ISBN-13 9780071446532

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budget

Whether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task. Now the industry leaders who organized major events for the 1996 Olympics and for several Fortune 500 corporations make it easy for you. In seven simple steps, they share the proven secrets behind any successful function--and show you how to:

  • Choose the right venue at the best price
  • Create an organized event book
  • Book entertainment, staff, and caterers
  • Develop an ideal menu and theme
  • Manage behind-the-scenes operations and security
  • Make every event a smashing success

Recommended Reading
2015-11-14 Event Planning Tips: The Straight Scoop On How To Run An Successful Event CreateSpace Independent Publishing Platform
ISBN 1519299656 ISBN-13 9781519299659

This book aims to inform the readers of the perks of managing an event successfully. It also shows the importance of proper planning, marketing strategies, before-and-after organization, and developing the right skills to create memorable and magical events.

Recommended Reading
2015-07-07 Event Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success Complete Publishing
ISBN 1488893853 ISBN-13 9781488893858

The one-stop-source powering Event Management success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead.

An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Event Management knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not.

This is the first place to go for Event Management innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation.

BONUS: Included with the book come numerous real-world Event Management blueprints, presentations and templates ready for you to download and use.

This book addresses the crucial issue of Event Management adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade.

And...this all-encompassing analysis focuses on key areas of future Event Management growth.

Recommended Reading
2014-01-17 Planning and Management of Meetings, Expositions, Events and Conventions Prentice Hall
ISBN 0132610434 ISBN-13 9780132610438

For courses in meeting, event, and convention planning.


Current, concise, and insightfula modern guide to planning successful events


Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.


Teaching and Learning Experience


This text will provide a better teaching and learning experiencefor you and your students. It provides:

  • Preparation for careers in event planning: The text follows a practical, career-focused approach.
  • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
  • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Recommended Reading
2016-02-17 Destination Marketing: Essentials Routledge
ISBN 1138912913 ISBN-13 9781138912915

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

  • new slimline 15-chapter structure
  • new chapters on Destination Competitiveness and Technology
  • new and updated case studies throughout, including emerging markets
  • new content on social media marketing in destination marketing organisations and sustainable destination marketing
  • additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Module Resources

Non ISBN Literary Resources



URL Resources

Website: International Festival and Events Association

Website: European Festival Association

Website: Event Solutions

Website: Professional Convention Management Association

Other Resources

Journal: Event Management

Journal: International Journal of Events Management Research

Journal: Event Industry News Journal:

Journal of Policy Research in Tourism, Leisure and Events

Additional Information