TOUR07031 2016 Community Tourism Capacity

General Details

Full Title
Community Tourism Capacity
Transcript Title
Tourism Community Capacity
N/A %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary O'Keeffe
Programme Membership
SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This module demonstrates how community capacity for tourism development can be built and enhanced using models and frameworks applied through analysis of international examples from rural, remote and peripheral regions. It also examines the capacity building relationship between tourism and food and considers the growth of alternative food networks and artisan food producers in Ireland's rural communities.

Learning Outcomes

On completion of this module the learner will/should be able to;


Examine the use of tourism as a development tool, define community capacity and identify the barriers to building community capacity.   


Describe potential strategies to enhance the economic benefits of tourism to communities.


Examine and review strategies to maximise socio-cultural benefits of tourism to communities   


Discuss the development, use and limitations of collaborative /partnership models as a means to improve community participation in tourism development.


Explore the relationship between artisan foods / community food clusters / networks and examine how food tourism builds tourism community capacity.  


Examine tools and planning mechanisms used to enable communities to engage in tourism planning processes.

Teaching and Learning Strategies

Lectures & Tutorials

Use of Case Study Examples & Podcast Materials 

Module Assessment Strategies

Students are assigned a journal paper / reading on a community tourism topic, and are required to read, review & analyse the article, illustrating the objectives, key themes / issues, contribution, and overall evaluation of paper.

Students engage in problem solving by conducting primary or secondary research on behalf of an actual 'live' community tourism project and detail findings to community members in a report & powerpoint presentation.

Students are allocated an agency or organisation involved in supporting community tourism in Ireland and are asked to research the organisational objectives, role, structure, funding, achievements to date and future plans. 

Repeat Assessments

As per Institute Examination Procedures 

Indicative Syllabus

Community Based Tourism

Tourism as a tool for community development

Barriers to effective community tourism projects 

What is community capacity ? 

Community capacity building models

Community Tourism Vision & Planning

Linking tourist & community values and community capacity building.

Framework for a reciprocal tourist - community relationship.

Tourism planning approaches and integration / planning levels

Relationship between host community, natural resources and tourism planning

Enhancing Community Participation

Community identity, participation and empowerment

Local 'champions' and leadership coaching in communities

Capacity building through commmunity tourism entrepreneurs and co-operation

Strategies to enhance the participation of women in community tourism

Limits to community tourism participation

Local Economic Benefits Enhancement

Tourist type community impacts and community consensus on desirable tourist mix.

Development / refining community marketing and visitor management strategies.  

Incentives for the development of local community purchasing chains.

Supports for community tourism entrepreneurs.

Socio-Cultural Benefits to Communities

Diversity of tourism and stakeholder perspectives

Social capital and an organising model of socio-cultual benefits.

Strategies and measures to develop and maintain socio-cultural benefits to communities.

Food Tourism and Artisan Producers 

Economic value of food tourism nationally and internationally

Gastronomical heritage and rural community tourism.

Food tourism strategy and development

Community food tourism networks, clusters & events 


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Assignment Group Project Continuous Assessment Assignment 20 % Any 1,2,3
2 Assignment Analysis Academic paper Continuous Assessment Assignment 20 % Any 5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Written Exam Final Exam Closed Book Exam 60 % End of Term 1,2,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Problem Based Learning Flat Classroom Community Tourism Project 1 Weekly 1.00
Lecture Flat Classroom Class Discussion & Analysis 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Tourism and Sustainability : Development, Globalisation and New Tourism in the Third World, (2016) Mowforth and Munt, Routledge Publications.

International Cases in Sustainable Travel and Tourism, (2013) Benckendorff  and  Lund-Durlacher (Editors) Goodfellow Publishers

Building Community Capacity for Tourism Development (2008), Moscardo, G. (Ed) CABI Press UK

(ISBN 9781845934477)

Community Development through Tourism, Beeton, S. (2006) Landlinks Press, (ISBN 9780643069626)

Global Tourism and Community Life : Toward a Responsible Tourism Framework, Settachai, N. (2009)

Alternative Food Networks : Knowledge, Place and Politics (2011) Goodman, D, Goodman, M, De Puis, M. Routledge

Food, Agri-Culture and Tourism (2011) Sidali, Katie-Laura, Spiller, Achim, Schulze Birgit. Springer Publications

National Food Tourism Implementation Framework 2011 -2013 Failte Ireland

Heritage and Community Engagement Collaboration or Contestation ? (2010) Waterton, Emma and Watson Steve. Routledge

Tourism at the Grassroots : Villagers and Visitors (2008) Connell J, Rugendyke B. Routledge

Coach Fellas: Heritage and Tourism in Ireland (Heritage, Tourism, and Community), Costa, K. A. (2009)

Tourism Planning: Policies, Processes & Relationships (Themes in Tourism), Hall, C. Michael (2008)


URL Resources



Other Resources

Eco-Eye Podcast Material,

Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC) and other Fáilte Ireland and Tourism Ireland Publications.

Regional, National & International examples of Tourism Plans / Straegies  

Additional Information