TOUR07031 2016 Community Tourism Capacity
Full Title
Community Tourism Capacity
Transcript Title
Tourism Community Capacity
Code
TOUR07031
Attendance
N/A %
Subject Area
TOUR - Tourism
Department
MRKT - Marketing, Tourism and Leisure
Level
07 - NFQ Level 7
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Mary O'Keeffe
Programme Membership
SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management
SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management
Description
This module demonstrates how community capacity for tourism development can be built and enhanced using models and frameworks applied through analysis of international examples from rural, remote and peripheral regions. It also examines the capacity building relationship between tourism and food and considers the growth of alternative food networks and artisan food producers in Ireland's rural communities.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Examine the use of tourism as a development tool, define community capacity and identify the barriers to building community capacity.
2.
Describe potential strategies to enhance the economic benefits of tourism to communities.
3.
Examine and review strategies to maximise socio-cultural benefits of tourism to communities
4.
Discuss the development, use and limitations of collaborative /partnership models as a means to improve community participation in tourism development.
5.
Explore the relationship between artisan foods / community food clusters / networks and examine how food tourism builds tourism community capacity.
6.
Examine tools and planning mechanisms used to enable communities to engage in tourism planning processes.
Teaching and Learning Strategies
Lectures & Tutorials
Use of Case Study Examples & Podcast Materials
Module Assessment Strategies
Students are assigned a journal paper / reading on a community tourism topic, and are required to read, review & analyse the article, illustrating the objectives, key themes / issues, contribution, and overall evaluation of paper.
Students engage in problem solving by conducting primary or secondary research on behalf of an actual 'live' community tourism project and detail findings to community members in a report & powerpoint presentation.
Students are allocated an agency or organisation involved in supporting community tourism in Ireland and are asked to research the organisational objectives, role, structure, funding, achievements to date and future plans.
Repeat Assessments
As per Institute Examination Procedures
Indicative Syllabus
Community Based Tourism
Tourism as a tool for community development
Barriers to effective community tourism projects
What is community capacity ?
Community capacity building models
Community Tourism Vision & Planning
Linking tourist & community values and community capacity building.
Framework for a reciprocal tourist - community relationship.
Tourism planning approaches and integration / planning levels
Relationship between host community, natural resources and tourism planning
Enhancing Community Participation
Community identity, participation and empowerment
Local 'champions' and leadership coaching in communities
Capacity building through commmunity tourism entrepreneurs and co-operation
Strategies to enhance the participation of women in community tourism
Limits to community tourism participation
Local Economic Benefits Enhancement
Tourist type community impacts and community consensus on desirable tourist mix.
Development / refining community marketing and visitor management strategies.
Incentives for the development of local community purchasing chains.
Supports for community tourism entrepreneurs.
Socio-Cultural Benefits to Communities
Diversity of tourism and stakeholder perspectives
Social capital and an organising model of socio-cultual benefits.
Strategies and measures to develop and maintain socio-cultural benefits to communities.
Food Tourism and Artisan Producers
Economic value of food tourism nationally and internationally
Gastronomical heritage and rural community tourism.
Food tourism strategy and development
Community food tourism networks, clusters & events
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Assignment Group Project | Continuous Assessment | Assignment | 20 % | Any | 1,2,3 |
| 2 | Assignment Analysis Academic paper | Continuous Assessment | Assignment | 20 % | Any | 5,6 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Final Exam Written Exam | Final Exam | Closed Book Exam | 60 % | End of Term | 1,2,3,4,5,6 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Problem Based Learning | Flat Classroom | Community Tourism Project | 1 | Weekly | 1.00 |
| Lecture | Flat Classroom | Class Discussion & Analysis | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Module Resources
Non ISBN Literary Resources
Tourism and Sustainability : Development, Globalisation and New Tourism in the Third World, (2016) Mowforth and Munt, Routledge Publications.
International Cases in Sustainable Travel and Tourism, (2013) Benckendorff and Lund-Durlacher (Editors) Goodfellow Publishers
Building Community Capacity for Tourism Development (2008), Moscardo, G. (Ed) CABI Press UK
(ISBN 9781845934477)
Community Development through Tourism, Beeton, S. (2006) Landlinks Press, (ISBN 9780643069626)
Global Tourism and Community Life : Toward a Responsible Tourism Framework, Settachai, N. (2009)
Alternative Food Networks : Knowledge, Place and Politics (2011) Goodman, D, Goodman, M, De Puis, M. Routledge
Food, Agri-Culture and Tourism (2011) Sidali, Katie-Laura, Spiller, Achim, Schulze Birgit. Springer Publications
National Food Tourism Implementation Framework 2011 -2013 Failte Ireland
Heritage and Community Engagement Collaboration or Contestation ? (2010) Waterton, Emma and Watson Steve. Routledge
Tourism at the Grassroots : Villagers and Visitors (2008) Connell J, Rugendyke B. Routledge
Coach Fellas: Heritage and Tourism in Ireland (Heritage, Tourism, and Community), Costa, K. A. (2009)
Tourism Planning: Policies, Processes & Relationships (Themes in Tourism), Hall, C. Michael (2008)
URL Resources
www.responsibletravel.com
www.tourismconcern.org.uk
www.endruralpoverty.org
www.heritagecouncil.ie
www.lirishfarmersmarkets.ie
www.slowfood.ie
www.failteireland.ie
www.loophead.ie
www.coppercoastgeopark.com
Other Resources
Eco-Eye Podcast Material,
Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC) and other Fáilte Ireland and Tourism Ireland Publications.
Regional, National & International examples of Tourism Plans / Straegies
Additional Information
None