TOUR07030 2016 Strategies for Cultural and Creative Tourism
This module is designed to provide learners with a practical toolkit to assist in the auditing and planning process within the cultural and creative tourism industry. Students will develop practical skills and competencies enabling them to evaluate and recommend strategies for the cultural and creative tourism sectors.
On completion of this module the learner will/should be able to;
Conduct an audit of the tourism place and cultural/creative 'space' within the context of the market and external environment
Appraise the strategic components of cultural/creative places, organisations and/or tourism offerings
Design strategic options for cultural/creative places and organisations.
Teaching and Learning Strategies
Students will explore all the strategic frameworks required for auditing and design within the cultural and creative industries through a series of workshops and collaborative learning approach.
Module Assessment Strategies
Students will use a practical toolkit to audit, plan and design a sustainable strategy for a creative/cultural organisation or 'place'.
Repeat assessments as per IT,Sligo recommended procedures.
Planning and Auditing Framework
- Situation analysis
- Market and external environment
- Audit of place and cultural/creative ‘space’
- Sequential audit: Cultural, physical, tourism and experiential values
- Identification of Critical Success Factors for cultural and creative tourism products
- Market Appeal/Robusticity Matrix
- Stakeholder identification
Designing Strategic Options
- Segmenting the cultural/creative tourist market
- Planning interpretation and building the experience
- Communicating the message
- Collaboration, packaging and bundling
- Building (new or adaptive re-use of space)
- Developing linear routes or networks
- Rebranding/creating a specific tourism area or network
- Events/festivals etc
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Group project||Project||Written Report||40 %||Week 10||1,2,3|
|2||Presentation||Continuous Assessment||Oral Exam||40 %||Week 10||1,2,3|
|3||Collaborative group work||Continuous Assessment||Performance Evaluation||20 %||OnGoing||1,2,3|
Full Time Mode Workload
|Design Projectwork||Flat Classroom||Collaborative learning||1||Weekly||1.00|
Du Cros, H & McKercher, B (2014) Cultural Tourism, 2nd ed, UK, Routledge
OECD (2014), Tourism and the Creative Economy, OECD Studies on Tourism, OECD Publishing, Paris.
McKercher, B & DuCros, H (2012) The Partnership between Tourism & Cultural Management, UK, Routledge
ATLAS (2015)Creative Tourism Trend Report Volume 1
Smith, MK (2015) Issues in Cultural Tourism Studies, 3rd ed., UK, Routledge
Wurzburger, R and Pattakos, A (2009) Creative Tourism, a Global Conversation, Sunstone Press
Williams, S and Lew, AA (2014) Tourism Geography, Critical Understandings of Place, Space and Experience, 3rd Edition, UK, Routledge
Meskell, L (2015) Global Heritage: A Reader, UK, Wiley
Johnson, NC, Schein, RH and Winders, J (2016) The Wiley-Blackwell Companion to Cultural Geography, UK, Wiley
Logan, W, NicCraith, M and Kockel, U (2015) A Companion to Heritage Studies, UK, Wiley