TOUR07029 2016 Research Methods for Tourism & Business

General Details

Full Title
Research Methods for Tourism & Business
Transcript Title
Research Methods for Tourism
N/A %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary McGuckin
Programme Membership
SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This module addresses the area of research methodology and its application within the tourism and related sectors. It will enable the learner to conduct independent research into an area of academic interest relevant to the tourism industry.

Learning Outcomes

On completion of this module the learner will/should be able to;


Understand the role of research in tourism and business


Comprehend the concepts of research philosophy and research design


Conduct a literature review


Differentiate between quantitative and qualitative research techniques


Evaluate data collection and analysis techniques.

Teaching and Learning Strategies

Students will be introduced to the basis principles and techniques of research within the context of the tourism sector through a series of lectures and workshops.

Module Assessment Strategies

Students will be required to demonstrate their research knowledge and competency through assessments of academic research and write-up (i.e. literature review)and design of a data collection technique (e.g. questionnaire incorporating quantitative and qualitative research questions).  Reports will be completed outlining research design, analysis of results and presentation of findings.

Repeat Assessments

Repeat assessment as per IT,Sligo recommended procedure

Indicative Syllabus

Introduction to Research Philosophy & Research Design

Academic Reading Skills

Literature Review Skills


Data Collection Techniques

Writing a Research Proposal

Quantitative Research Techniques

Qualitative Research Techniques

Data Analysis & Presentation of Results

Overview of Tourism Research


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Literature Review Continuous Assessment Written Report 50 % Week 6 1,2,3
2 Data collection assignment Continuous Assessment Written Report 50 % Week 10 4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Lecture 3 Weekly 3.00
Workshop Not Specified Tutorial 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Jennings, G (2011) Tourism Research, 2nd edition, Australia, Wiley

Brotherton, B (2015) Researching Hospitality & Tourism, 2nd edition LA, Sage

Mason, P. (2014) Researching tourism, leisure and hospitality for your dissertation Oxford : Goodfellow Publishers

Botterill, D and Platenkamp, V (2012) Key concepts in tourism research, London: SAGE

Poynter, JM (1993) How to research and write a thesis in hospitality and tourism: a step-by-step guide for college students, New York : Wiley

Coles, T, Duval, TD and Shaw, G (2013) Writing Dissertations and Theses in Tourism Studies and related disciplines, UK, Routledge

Altinay, L, Paraskevas, A and Jang S (2016) Planning Research in Hospitality and Tourism, UK, Routledge

Veal, AJ (2011) Research methods for leisure and tourism: a practical guide ,4th edition, England : Prentice Hall