TOUR07028 2016 Cultural and Creative Tourism

General Details

Full Title
Cultural and Creative Tourism
Transcript Title
Cultural and Creative Tourism
N/A %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary McGuckin
Programme Membership
SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

The module will provide the learner with an understanding of the role that culture and creativity plays in the development of a tourism destination. It explores the key components of the cultural tourism product and the creative economy. It explains the evolution and increasing status of creative and experiential tourism.

Learning Outcomes

On completion of this module the learner will/should be able to;


Introduces the concept of tourism diversification through creativity


Analyses the growth and character of cultural tourism and its relationship with the creative industries


Discuss how to create and communicate authentic and memorable experiences.


Explore current and future trends in cultural and creative tourism.

Teaching and Learning Strategies

Lectures, collaborative learning, case-studies, use of interactive multi-media tools.

Module Assessment Strategies

Case study presentations (team-based assessment)

Repeat Assessments

Repeat assessment as per IT,Sligo recommended procedures

Indicative Syllabus

Cultural Tourism

  • Framework and typologies of cultural tourism and tourists 
  • Demand and motivation for cultural tourism
  • Geography and politics of cultural tourism
  • Tourism trajectory – from culture to creativity

Creative Tourism

  • From cultural to creative tourism – evolution, linkages and features
  • Definitions and models of creative tourism and the creative tourist
  • Diversifying tourism through creativity
  • Design and production of creative tourism experiences
  • Creative tourism, creative spaces and place branding
  • Network and cluster development
  • Emerging creative tourism trends

Experiential Tourism

  • Importance of the experience economy in cultural tourism
  • Concept of authenticity and the cultural experience
  • Creating and communicating memorable experiences

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Case studies (team-based) Continuous Assessment Oral Exam 30 % Week 10 1,2,3,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Closed Book Exam 70 % End of Semester 1,2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Lecture 3 Weekly 3.00
Tutorial Not Specified Tutorials 1 Weekly 1.00
Independent Learning Not Specified Independent learning 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Du Cros, H & McKercher, B (2014) Cultural Tourism, 2nd ed, UK, Routledge

OECD (2014), Tourism and the Creative Economy, OECD Studies on Tourism, OECD Publishing, Paris.

McKercher, B & DuCros, H (2012) The Partnership between Tourism & Cultural Management, UK, Routledge

ATLAS (2015)Creative Tourism Trend Report Volume 1 

Smith, MK (2015) Issues in Cultural Tourism Studies, 3rd ed., UK, Routledge

Wurzburger, R and Pattakos, A (2009) Creative Tourism, a Global Conversation, Sunstone Press

Williams, S and Lew, AA (2014) Tourism Geography, Critical Understandings of Place, Space and Experience, 3rd Edition, UK, Routledge

Meskell, L (2015) Global Heritage: A Reader, UK, Wiley

Johnson, NC, Schein, RH and Winders, J (2016) The Wiley-Blackwell Companion to Cultural Geography, UK, Wiley

Logan, W, NicCraith, M and Kockel, U (2015) A Companion to Heritage Studies, UK, Wiley

URL Resources