TOUR06039 2016 Adventure Tourism

General Details

Full Title
Adventure Tourism
Transcript Title
Adventure Tourism
25 %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Joanna Sweeney
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This subject is designed to provide students with an overview and appreciation of adventure tourism as a strategic component of the tourism industry.

Learning Outcomes

On completion of this module the learner will/should be able to;


   Explain the concept of adventure tourism and the characteristics of the adventure tourism industry.


  Identify the factors which have contributed to the sustained development of adventure tourism.


    Describe the international and domestic adventure tourism market.


Describe the management and structure of the adventure tourism industry


    Examine the ethical and risk management issues involved in the management of adventure tourism


Discuss the future development of adventure tourism

Teaching and Learning Strategies

The subject involves lecture based teaching the theory but also a practical element through fieldtrips to visit and engage with Adventure tourism products available in Ireland. The students are assessed on their teambuilding delivery & showcasing the management of a group of clients in a location off campus.


Module Assessment Strategies

Practical Evaluation Team Building Games x 25%

Practical Evaluation Field Trips & Participation X 15%

Revision exercise x 10%

Final exam x  50%

Repeat Assessments


teambuilding project

repeat attend trips

Indicative Syllabus


1.      Introduction, definition and development of adventure tourism                       10%

•·             Define adventure tourism and describe its categories and characteristics(1)

•·             Examine the nature and concept of adventure tourism (1,2)

•·             Identify the factors which have contributed to the growth of adventure tourism(2)


2.      The adventure tourism Product                                                              20%

•·       Describe the role and provision of Adventure Tourism facilities(1,4)

•·       Identify current influences, trends and developments in the adventure tourism industry(3,4,6)

•·       Describe the role of adventure tourism in the areas of outdoor education, adventure therapy and corporate team building (1,3,4)

•·       Recognise the role of expeditions within the adventure tourism industry and the significance of effective expedition planning (1,3,4)


3.      Structure and administration                                                                              15%

•·       Describe government and non government organisations involvement in the development and administration of adventure tourism        (3,4,6)

•·       Identify the role of  the public, private and voluntary sectors in the provision of adventure tourism (3,4,6)

•·       Summarise the structure of the adventure tourism industry in Ireland(4)

4.      The Adventure tourism market                                                              15%

•·       Identify the characteristics of the adventure tourist and recognise the impact of changing consumer trends on the adventure tourism industry(2,3,6)

•·       Describe the factors influencing the behaviour and motivation of adventure tourists(3)

•·       Examine the international adventure tourism market   (3)

•·       Describe the domestic adventure tourism market(3)


5.      The Management of Adventure Tourism                                                           25%

•·       Describe the challenges of management in the adventure tourism industry(3)

•·       Discuss the importance of entrepreneurship in adventure tourism(4)

•·       Examine the operational management of adventure tourism facilities (3,4)

•·       Describe the issues associated with the recruitment training and qualifications of staff in adventure tourism

•·       Identify issues relating to access and adventure tourism(5)

•·       Identify marketing strategies used in the industry(3)

•·       Debate the ethical issues in adventure tourism(5)

•·       Discuss the factors that will influence the future development of adventure tourism(6)


6.      Risk Assessment                                                                                      15%

•·       Identify health and safety legislation applicable to the provision of adventure tourism(5)

•·       Discuss issues associated with insurance and professional indemnity within the industry(5)

•·       Recognise the significance of risk assessment, certification, first aid training and the emergency and rescue services(5)


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Practical Evaluation field trip and team building activity Continuous Assessment UNKNOWN 50 % OnGoing 1,2,3,4,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam end of semester exam Final Exam UNKNOWN 50 % End of Term 1,2,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Problem Based Learning Flat Classroom field trips and classroom 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Michels (2013) Teambuilding: the road to success. Publisher: Reedswain, Incorporated (3 Jan. 2013) ISBN-10: 1890946737ISBN-13: 978-1890946739

West (2011) Volunteer Tourism: Effective Development Tool? Or Feel Good Travel?: A study of the impacts of short-term volunteer trips on community development in the global South .Publisher: LAP LAMBERT Academic Publishing (21 Dec. 2011)ISBN-10: 3846554596ISBN-13: 978-3846554593

Mc Millon et al (2012) Volunteer Vacations: Short-Term Adventures That Will Benefit You and Others .Publisher: Chicago Review Press; 11th edition (Feb. 2012)ISBN-10: 1569768412 ISBN-13: 978-1569768419

Lonely Planet (2013)Volunteer: A Traveller's Guide to Making a Difference Around the World (Lonely Planet Volunteer a Travellers Guide) by Lonely Planet (Author) Publisher: Lonely Planet; 3 edition (16 Aug. 2013)ISBN-10: 1743216890 ISBN-13: 978-1743216897

Griffith (2011) Gap Years for Grown Ups: Because Gap Years are Wasted on the Young . Publisher: Vacation Work; 4 edition (26 April 2011) ISBN-10: 1854586343 ISBN-13: 978-1854586346

Lynch (2012) Wildlife & Conservation Volunteering: The Complete Guide (Bradt Travel Guides Publisher: Bradt Travel Guides; 2 edition (2 Mar. 2012) ISBN-10: 1841623830 ISBN-13: 978-1841623832

Huggan (2009) Extreme Pursuits: Travel/writing in an Age of Globalization Publisher: The University of Michigan Press (30 Dec. 2009) ISBN-10: 0472050729 ISBN-13: 978-0472050727

Mowforth & Munt (2003)Tourism and Sustainability Development and New Tourism in the Third World Publisher: Routledge; 2 edition (20 Mar. 2003)ISBN-10: 041527169XISBN-13: 978-0415271691

Smith & Paczko (2008) Health and Wellness Tourism Kindle Edition. Publisher: Routledge (23 Oct. 2008)


Simon Hudson (2003) Sport and Adventure Tourism The Haworth Hospitality Press

Swarbrooke et al (2003)  Adventure Tourism, The New Frontier Butterworth Heinemann

 Jennings (2005)  Water Based Tourism: Sport, Adventure and Recreation Butterworth Heinemann

Cherie Turner ( 2003) Adventure Tour Guides: Life on Extreme Outdoor Adventures (Extreme Careers) Rosen Publishing Group

Ross Cloutier (2002)  Legal Liability and Risk Management in Adventure Tourism Bhudak Consultants

Other Resources

Journals: Tourism Management, Insights, Tourism Ireland ‘Contact', Tourism News (ITIC) and all Tourism Ireland / Failte Ireland publications

Electronic Sources: Emerald & Infotrac Databases, Annals of Tourism Research

Additional Information