TOUR06038 2016 Culture and Heritage

General Details

Full Title
Culture and Heritage
Transcript Title
Culture and Heritage
75 %
Subject Area
TOUR - Tourism
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Deborah Keegan
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BINTE_F06 202000 Level 6 Certificate in International Foundation Studies SG_BTOUR_B07 202200 Bachelor of Business in Tourism with Event Management SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Business in Tourism with Event Management

This module aims to examine and discuss the practice of cultural tourism from an Irish, a European and a global perspective.

Learning Outcomes

On completion of this module the learner will/should be able to;


Examine the domestic and international culture and heritage tourism market


Discuss the issues surrounding culture and heritage in Ireland and abroad

Teaching and Learning Strategies

lectures, guided internet research, visits to museums, galleries, etc

discussion in class

Module Assessment Strategies

A media-watch scrapbook

Worksheets to be completed weekly

A project

A presentation

report on a cultural day trip

Repeat Assessments

repeat assignments, e.g. presentation, projects, written assessments as required

Indicative Syllabus

The Irish perspective

Summary of Irish history, heritage and culture

Irish culture as a tourism resource

The Irish heritage product and its importance to the tourism industry

The European perspective

Cultural integration and identity in Europe

European cultural initiatives and joint projects

The global perspective

The globalisation of heritage

World Heritage Sites

Sustainable tourism in historic towns

The arts and festivals

The relationship between the arts and cultural tourism

The role of ethnic festivals and local communities in the process of regeneration

The development of carnivals as cultural tourism events

Urban regeneration

The role of tourism, culture and heritage in urban regeneration 

The future of cultural tourism

Key trends


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project World Heritage Site project Continuous Assessment UNKNOWN 10 % Week 15 1,2
2 Presentation Individual work on local heritage Continuous Assessment Assessment 20 % Week 6 1
3 Continuous Assessment research worksheets and assignments Continuous Assessment Practical Evaluation 20 % OnGoing 1,2
4 Assignment media watch project Continuous Assessment Project 30 % End of Term 1,2
5 Written report on cultural day trip Project Assignment 20 % Week 10

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom lecture 2 Weekly 2.00
Directed Learning Computer Laboratory supervised, guided research for worksheets 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

"Issues in Cultural Tourism Studies"  by Melanie Smith.  Published by Routledge, 2003

"Cultural Tourism in a Changing World"  edited by M Smith and M Robinson.  Channel View Publications 2006


Other Resources


Additional Information