TOUR06028 2016 Intro to Event Management

General Details

Full Title
Intro to Event Management
Transcript Title
Intro to EM & PR for tourism
N/A %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Joanna Sweeney
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This subject aims to introduce the student to the history, development and management issues related to the event industry. The subject will investigate all event typologies including festivals, MICE Sector, conferences, theme parks, sport-related events, exhibitions and trade shows. On completion of this subject the student will be able to appreciate the overall contribution of the  Tourism event sector to society.

Learning Outcomes

On completion of this module the learner will/should be able to;


Define the overall tourism event industry Nationally & Internationally.


Discuss the impacts of event sector on society.


Classify various typologies of tourism events and list key features of specific event types, including cultural festivals, sporting events, education based events, exhibitions, conferences, MICE sector & trade shows


Recognise and conceptualise a tourism event design using various typologies of events and P.R. strategies


Discuss key factors in the successful planning, management and evaluation of major tourism events 


Relate innovations, trends and future development associated with the toursim event industries

Teaching and Learning Strategies

This is a lecture based subject introducing the key theories & practices within the discipline of event management.

The subject involves introducing theory, guest lecturers, videos & tools used within the sector in class. Case studeies are used to highlight challenges & issues.

Module Assessment Strategies

Examples of assessments

Assignment 1:

Students are required to analyse a case study of an event process. This is a group project. Students must develop an evaluation of the event and design a presentation on the case study to their peers.

 Assignment 2:

Students are required to research an event that they may be interested in (examples; the Oxegen festival, Rose of Tralee, The Galway Arts Festival, Electric Picnic) and interview the event manager/ promoter for this event. The students are then required to formulate all secondary and primary research into a Report and/or PowerPoint presentation which will be presented to their peers.

Repeat Assessments

Assessment outlined above can be repeated over the summer

Repeat exam in Autumn 

Indicative Syllabus

The events & P.R. industries 

•·         Define the events industry

•·         Examine  the historical context of celebrations

•·         Classify between typologies and characteristics of public events

•·         Recognise the industrialisation and seasonality issues surrounding the events calendar            

•·         Identify the size and scope of the events industry

•·         Discuss the structure of the Irish events sector

The impacts of events

•·       Identify the key challenges of events management

•·         Indicate the socio-cultural impact of events on society

•·         Discuss the physical and environmental impacts of  hosting an event

•·         Describe the government's use of events as economic development strategies and political catalyses

•·         Classify the implications and use of information technology within events and Public Relations

Conceptualizing an event

  • Identify stakeholders in the event sector
  • Discuss destination-based event strategies
  • Identify the aims and objectives of well known events 
  • Indicate various event and P.R. strategies and the implementation and evaluation of  such strategies     
  • Express the use of events in overall regional development

The planning process for events

•·         Identify the elements of the event process

•·         Explain the organisational structure within the event management 

•·         Review the considerations associated with human resource planning for events

•·         Relate the marketing mix to the event 

•·         Identify the budget considerations for hosting events and discuss various funding opportunities available

•·         Recognise the risks and legal issues pertaining to events 

•·         Demonstrate how to evaluate, report and  interpret overall post event analysis

•·         Review the shut down procedure for events


 Contemporary innovations and trends within the events industry


  • Describe Innovations and future developments in the events sector
  • Discuss the growth of the event industry and evaluate career opportunities available
  • Describe the uses of technology and event software within the overall delivery of  an event
  • Review cutting edge research within the events sector
  • Select case studies of various national and international events                          


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project interview Continuous Assessment UNKNOWN 20 % Week 3 2,3,4
2 Practical Evaluation presentation Continuous Assessment UNKNOWN 20 % Week 8 1,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam end of term exam Final Exam UNKNOWN 60 % End of Term 1,2,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre lecture and discussion 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Bowdin (2010) Events Management. Publisher: Routledge; 3 edition (14 Aug. 2010)ISBN-10: 1856178188 ISBN-13: 978-1856178181

Getz (2012) Event Studies: Theory, Research and Policy for Planned Events (Events Management) Publisher: Routledge; 2 edition (6 Mar. 2012)ISBN-10: 0080969534 ISBN-13: 978-0080969534

Bladen et al (2012) Events Management: An Introduction (2012). Publisher: Routledge (10 Feb. 2012)ISBN-10: 041557742XISBN-13: 978-0415577427

Raj et al(2013) Events Management: Principles and Practice (2013).Publisher: Sage Publications Ltd; Second Edition edition (28 Feb. 2013) ISBN-10: 1446200736 ISBN-13: 978-1446200735

Johnson (2015) Event Planning Tips: The Straight Scoop On How To Run An Successful Event. Publisher: CreateSpace Independent Publishing Platform (14 Nov. 2015) ISBN-10: 1519299656 ISBN-13: 978-1519299659

Genadinik (2015) Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series Publisher: CreateSpace Independent Publishing Platform; 1 edition (7 Nov. 2015) ISBN-10: 1519178204 ISBN-13: 978-1519178206

Allen (2009) Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Publisher: John Wiley & Sons; 2nd Edition edition (24 April 2009) ISBN-10: 0470155744 ISBN-13: 978-0470155745

 Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions Cheryl Mallen , Lorne Adams Publisher: A Butterworth-Heinemann Title; Textbook edition (18 Jun 2008) ISBN-10: 075068447X ISBN-13: 978-0750684477 Publisher: John Wiley & Sons; 4th Edition edition (12 Feb 2008)ISBN-10: 9780470812525 ISBN-13: 978-0470812525

Event Management in Leisure and Tourism Mr David Watt Publisher: Longman;  edition (11 Aug 1998) ISBN-10: 0582357063 ISBN-13: 978-0582357068

Festival and Special Event Management (Wiley Australia Tourism) Johnny Allen  William O'Toole , Robert Harris, Ian McDonnell

Event Management and Event Tourism  Donald Getz (Author)Publisher: Cognizant Communication Corporation; 2nd Revised edition edition (30 Sep 2005) ISBN-10: 9781882345465 ISBN-13: 978-1882345465

URL Resources

Other Resources

AOIFE MEMBERSHIP (Association of Irish Festivals & Events)

Additional Information