TOUR06022 2015 Ecotourism
This subject is designed to provide the students with the key concepts and issues of importance in developing and managing ecotourism. It aims to develop the student's capacities to plan for ecotourism andprovide students with the key concepts and philosophies of ecotourism as a tool to manage tourism. It explains the foundations of ecotourism internationally and in Ireland. It develops a critical awareness of economies, marketing, certification and management of ecotourism.
On completion of this module the learner will/should be able to;
Explain the foundations and comprehend the role of ethics in ecotourism
Identify and describe eco-tourist typologies
Identify authenticity and comodification of ecotourism
Describe varying perspectives on tourism and ecotourism policy.
Describe the management of ecotourism products and regions.
Describe the Marketing and Branding of Ecotourism
Explain the Eco-Labelling Process
Identify the social and ecological impacts of ecotourism.
Discuss the future of ecotourism and its development. Explain the foundations and comprehend the role of ethics in ecotourism.
Teaching and Learning Strategies
Students evaluate the orgins and principles of ecotourism based on the key principles of UNWTO and TIES.
Students examine the role of ecotourism key stakeholders in selected case study examples.
Students assess the need for certification and ecotourism planning in creating destinations and avoidance of greenwashing
Module Assessment Strategies
Students will complete a report containing details of a ecotourism product managing the impacts of tourism in a selected region / country
repeat assignment or exam
Introduction to ecotourism
Discuss definitions of Ecotourism (1)
Explain the history and evolution of ecotourism and sustainable development. (1,2)
Identify mass and alternative tourism: advantages and disadvantages of ecotourism. (1,2,3,8)
Explain the roots of conservation -ecosystem management and protected areas. (3,5,8)
Describe the role of ethics in ecotourism. (1,4,5,8)
2. Ecotourism policy, organisations and the ecotourist.
Discuss organisation policy versus tourism policy. (2,4,5)
Describe ecotourism typologies (2)
Explain social advantages and disadvantages of ecotourism (2,4,8)
Describe ecotourism and biodiversity (2,3,4,5,8)
3. Ecotourism development: International, national and regional perspective
Discuss the globalisation of ecotourism (5,6)
Identify the development of the European ecotourism product (4,5)
Discuss European ecotourism initiatives and joint projects (3,4,5)
Identify community development and the destination (3,4,5,8)
Discuss regional ecotourism projects (5,8)
4. Economics of Ecotourism
Explain the economics of ecotourism (5)
Describe the Economic contribution of ecotourism locally, nationally and internationally (5)
Describe TQM (Total Quality Management) of Ecotourism Resorts (4,5)
Identify direct, indirect and induced economic effects (5)
Discuss the multiplier concept, types and limitations within the ecotourism destination. (4,5)
5. Management and Marketing of Ecotourism
- Identify Ecotourism products (2,6,7)
- Explain the Marketing of ecotourism: development of appropriate strategies (6,7)
- Discuss Management issues in ecotourism (5,6)
- Describe the terms Eco-branding and Eco-labelling within the overall ecotourism product (7)
6. Ecotourism and the environment
- Discuss linking conservation and community (8)
- Describe Sustainable tourism development (5,8)
- Discuss alternative versus mass tourism (3,5,8)
- Identify Ecotourism as a model for sustainable tourism (5,8)
- The future of ecotourism: Key trends and future developments. (9)
- Case studies in ecotourism: international, national and regional. (2,5,7,8,9)
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Individual Project project||Continuous Assessment||Closed Book Exam||50 %||Week 8||1,2,3,4,5|
End of Semester / Year Assessment
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Final Exam||Final Exam||Assessment||50 %||End of Term||1,2,3,4,5,6,7,8,9|
Full Time Mode Workload
|Independent Learning||UNKNOWN||Field Studies||6||Once Per Semester||0.40|
Akhtash Mallya (2008) Ecotourism and the Community Participation (Hardcover) Authors Press,India
Arnegger et al., (2010) J. Arnegger, M. Woltering, H. Hubert Toward a product-based typology for nature-based tourism: a conceptual framework Journal of Sustainable Tourism, 18 (7) (2010), pp. 915–928
Buckley, Ralf. 2009. Ecotourism: Principles and practices. CABI Tourism Texts. Cambridge, MA: CABI.
Bricker, Kelly S., Rosemary Black, and Stuart Cottrell, eds. 2013. Sustainable tourism and the Millennium Development Goals: Effecting positive change. Burlington, MA: Jones & Bartlett Learning.
Donohoe, 2011 H.M. Donohoe Defining culturally sensitive ecotourism: a Delphi consensusCurrent Issues in Tourism, 14 (1) (2011), pp. 27–45
Fennell A David, (2008) Ecotourism. An Introduction, Routledge, London and New York
Schellhorn, 2010 M. Schellhorn Development for whom? Social justice and the business of ecotourism Journal of Sustainable Tourism, 18 (1) (2010), pp. 115–135
Zeppel, 2006 H. Zeppel Indigenous ecotourism: Sustainable development and management
CABI, Wallingford, UK
Hall. Michael (2007) Understanding and Managing Tourism Impacts: An Integrated Approach (Paperback) Routledge; 1 edition
Honey,M.(1994) Paying the price ofecotourism:two pioneer biological reserves face the challengebrought by a recent boom in tourism.Americas46(6):40-47.392.
Honey,M.(1999) Ecotourism in the Shadow ofMt Kilimanjaro.Contours9(1):8- 13.393.
Honey,M.(1999) Ecotourism and Sustainable Development: Who Owns Paradise? Island Press:Washington,DC.
Hanrahan, J. (2010) 'Ecotourism and Sustainability in the Tourism Sector'; Chapter 9 in Global Ecological Politics, Liam Leonard and John Barry, (Editors) Advances in Ecopolitics Series Vol. 5; Emerald: Bingley/Bradford UK. pp.171-220.
Hanrahan, J. and Conaghan, A. (2010) Global Conformity of Indicators for Eco-Certification Programs., G.Gorman and Z Mottiar, (Editors) Contemporary Issues in Irish and Global Tourism and Hospitality, DIT, Dublin, pp.93-106.
Wearing S and Neil J (2000) Ecotourism Impacts, potentials and possibilities
Butterworth & Heinemann
Martin Mowforth and Ian Munt (2003) Tourism and Sustainability, Routledge
Alister Mathieson and Geoffrey Wall (2006) Tourism Economic,Physical and Social Impacts, Longman Scientific and Technical
Peter Mason (2003) Tourism Impacts,Planning and Management
Page. S. (2006) Tourism Management, Butterwoth Heinemann.
On line journals: Journal of Ecotourism, Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC) and all Fáilte Ireland and Tourism Ireland publications