TOUR06022 2015 Ecotourism

General Details

Full Title
Transcript Title
N/A %
Subject Area
TOUR - Tourism
MRKT - Marketing, Tourism and Leisure
06 - NFQ Level 6
05 - 05 Credits
Start Term
2015 - Full Academic Year 2015-16
End Term
9999 - The End of Time
James Hanrahan
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This subject is designed to provide the students with the key concepts and issues of importance in developing and managing ecotourism. It aims to develop the student's capacities to plan for ecotourism andprovide students with the key concepts and philosophies of ecotourism as a tool to manage tourism. It explains the foundations of ecotourism internationally and in Ireland. It develops a critical awareness of economies, marketing, certification and management of ecotourism.

Learning Outcomes

On completion of this module the learner will/should be able to;


Explain the foundations and comprehend the role of ethics in ecotourism


Identify and describe eco-tourist typologies


Identify authenticity and comodification of ecotourism


Describe varying perspectives on tourism and ecotourism policy.


Describe the management of ecotourism products and regions.


Describe the Marketing and Branding of Ecotourism


Explain the Eco-Labelling Process


 Identify the social and ecological impacts of ecotourism.


Discuss the future of ecotourism and its development. Explain the foundations and comprehend the role of ethics in ecotourism.

Teaching and Learning Strategies

Students evaluate the orgins and principles of ecotourism based on the key principles of UNWTO and TIES.

Students examine the role of ecotourism key stakeholders in selected case study examples.

Students assess the need for certification and ecotourism planning in creating destinations and avoidance of greenwashing

Module Assessment Strategies

Students will complete a report containing details of a ecotourism product managing the impacts of tourism in  a selected region / country

Repeat Assessments

repeat assignment or exam

Indicative Syllabus

Introduction to ecotourism                                                                                            

Discuss definitions of Ecotourism (1)

Explain the history and evolution of ecotourism and sustainable development. (1,2)

Identify mass and alternative tourism: advantages and disadvantages of ecotourism. (1,2,3,8)

Explain the roots of conservation -ecosystem management and protected areas. (3,5,8)

Describe the role of ethics in ecotourism. (1,4,5,8)


2.   Ecotourism policy, organisations and the ecotourist.                                                    

Discuss organisation policy versus tourism policy. (2,4,5)

Describe ecotourism typologies (2)

Explain social advantages and disadvantages of ecotourism (2,4,8)

Describe ecotourism and biodiversity (2,3,4,5,8)

3.   Ecotourism development: International, national and regional perspective    

Discuss the globalisation of ecotourism (5,6)

Identify the development of the European ecotourism product (4,5)

Discuss European ecotourism initiatives and joint projects (3,4,5)

Identify community development and the destination (3,4,5,8)

Discuss regional ecotourism projects (5,8)


4.   Economics of Ecotourism                                                                                     

Explain the economics of ecotourism (5)

Describe the Economic contribution of ecotourism locally, nationally and internationally (5)

Describe TQM (Total Quality Management) of Ecotourism Resorts (4,5)

Identify direct, indirect and induced economic effects (5)

Discuss the multiplier concept, types and limitations within the ecotourism destination. (4,5)

5.   Management and Marketing of Ecotourism                                                        

  • Identify Ecotourism products (2,6,7)
  • Explain the Marketing of ecotourism: development of appropriate strategies (6,7)
  • Discuss Management issues in ecotourism (5,6)
  • Describe the terms Eco-branding and Eco-labelling within the overall ecotourism product (7)

6.  Ecotourism and the environment                                                                          

  • Discuss linking conservation and community (8)
  • Describe Sustainable tourism development (5,8)
  • Discuss alternative versus mass tourism (3,5,8)
  • Identify Ecotourism as a model for sustainable tourism (5,8)
  • The future of ecotourism: Key trends and future developments. (9)
  • Case studies in ecotourism: international, national and regional. (2,5,7,8,9)

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project project Continuous Assessment Closed Book Exam 50 % Week 8 1,2,3,4,5

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Assessment 50 % End of Term 1,2,3,4,5,6,7,8,9

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Independent Learning UNKNOWN Field Studies 6 Once Per Semester 0.40
Lecture Lecture Theatre lecturer 04 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Akhtash Mallya (2008) Ecotourism and the Community Participation (Hardcover) Authors Press,India

Arnegger et al., (2010) J. Arnegger, M. Woltering, H. Hubert Toward a product-based typology for nature-based tourism: a conceptual framework Journal of Sustainable Tourism, 18 (7) (2010), pp. 915–928 

Buckley, Ralf. 2009. Ecotourism: Principles and practices. CABI Tourism Texts. Cambridge, MA: CABI.

Bricker, Kelly S., Rosemary Black, and Stuart Cottrell, eds. 2013. Sustainable tourism and the Millennium Development Goals: Effecting positive change. Burlington, MA: Jones & Bartlett Learning.

Donohoe, 2011 H.M. Donohoe Defining culturally sensitive ecotourism: a Delphi consensusCurrent Issues in Tourism, 14 (1) (2011), pp. 27–45

Fennell A David, (2008) Ecotourism. An Introduction, Routledge, London and New York

Schellhorn, 2010 M. Schellhorn Development for whom? Social justice and the business of ecotourism Journal of Sustainable Tourism, 18 (1) (2010), pp. 115–135

Zeppel, 2006 H. Zeppel Indigenous ecotourism: Sustainable development and management

CABI, Wallingford, UK

Hall. Michael (2007) Understanding and Managing Tourism Impacts: An Integrated Approach (Paperback) Routledge; 1 edition

Honey,M.(1994) Paying the price ofecotourism:two pioneer biological reserves face the challengebrought by a recent boom in tourism.Americas46(6):40-47.392.

Honey,M.(1999) Ecotourism in the Shadow ofMt Kilimanjaro.Contours9(1):8- 13.393.

Honey,M.(1999) Ecotourism and Sustainable Development: Who Owns Paradise? Island Press:Washington,DC.

Hanrahan, J. (2010)  'Ecotourism and Sustainability in the Tourism Sector';  Chapter 9 in Global Ecological Politics,  Liam Leonard and John Barry, (Editors) Advances in Ecopolitics Series Vol. 5; Emerald: Bingley/Bradford UK. pp.171-220.

Hanrahan, J. and Conaghan, A. (2010) Global Conformity of Indicators for Eco-Certification Programs., G.Gorman and Z Mottiar, (Editors) Contemporary Issues in Irish and Global Tourism and Hospitality, DIT, Dublin, pp.93-106.

Wearing S and Neil J (2000) Ecotourism Impacts, potentials and possibilities

Butterworth & Heinemann

Martin Mowforth and Ian Munt (2003) Tourism and Sustainability, Routledge

Alister Mathieson and Geoffrey Wall (2006) Tourism Economic,Physical and Social Impacts, Longman Scientific and Technical

Peter Mason (2003) Tourism Impacts,Planning and Management

Butterworth, Heinmann

Page. S. (2006) Tourism Management, Butterwoth Heinemann.



Other Resources

On line journals: Journal of Ecotourism, Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC) and all Fáilte Ireland and Tourism Ireland publications

Additional Information