TOUR06019 2016 Tourism & Travel Industry

General Details

Full Title
Tourism & Travel Industry
Transcript Title
Tourism & Travel Industry
Code
TOUR06019
Attendance
N/A %
Subject Area
TOUR - Tourism
Department
MRKT - Marketing, Tourism and Leisure
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Mary McGuckin
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BTOUR_H08 201900 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 201900 Bachelor of Business in Business in Tourism with Event Management
Description

The module will provide the learner with a further understanding of the supply-side of tourism. It examines the roles and relationships of the key players within the tourism industry. It explores the relationship between tourism and transport as well as the diversity and operations of tourist accommodation and hospitality. It examines the attractions that motivate tourists to visit a destination. It evaluates the roles of the tour operator and travel agent as well as the use of information communication technologies within the tourist supply chain. It considers the opportunities and challenges for managers in this sector.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Comprehend the roles and relationships of the key stakeholders within the tourism industry.

2.

Explore the relationship between tourism and transport (air and surface-based)

3.

Develop an awareness of the diversity and operations of tourist accommodation and hospitality.

4.

Examine and compare the attractions that motivate tourists to visit a destination.

5.

Evaluate the roles of the tour operator and travel agent as well as the use of information communication technologies within the tourist supply chain.

Teaching and Learning Strategies

Lectures, collaborative and discussion-based learning, multi-media presentations

Module Assessment Strategies

Presentation (team-based learning)

Repeat Assessments

As per IT,Sligo procedural guidelines

Indicative Syllabus

Transportation

  • Aviation Sector
  • Road & Rail Transportation
  • Water-borne Transportation

 

Accommodation & Hospitality Services

  • Structure
  • Classification & Grading
  • Planning for Accommodation Demand
  • Food & Beverage

 

Visitor Attractions & Events

  • Classification of Visitor Attractions
  • Managing the Visitor Experience

 

Tour Operating & Travel Retailing

  • Tour Operator
  • Travel Agents & Information Communication Technology
  • Social Networking & Tourism

 

 

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Presentation Continuous Assessment Group Project 30 % Week 10 1,2,3,4,5
             
             

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam 2 hour exam Final Exam Closed Book Exam 70 % End of Term 1,2,3,4,5
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lectures and multi-media presentations 3 Weekly 3.00
Tutorial Flat Classroom Collaborative learning and case studies 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Fletcher, J, Fyall, A. Gilbert, D. and Wanhill, S.(2014)Tourism Principles and Practice, 5th ed., Pearson

Holloway, J.C (2012) The Business of Tourism 9th ed., Prentice Hall

Page, S (2015) Tourism Management, 5th ed, Pearson

Robinson, P, Luck, P & Smith,SLJ (2013) Tourism, UK, CABI

 Goeldner C R and Brent Ritchie J R (2012) Tourism: Principles, Practices, Philosophies (12th ed), Pearson

Cooper,C (2012) Essentials of Tourism, Pearson

Cook, Hsu and Marqua (2014) Tourism: The Business of Hospitality and Travel (5th ed), Prentice Hall

Weaver, D and Lawton, L., (2014) Tourism Management,5th ed, Wiley

Walker & Walker (2011) Tourism Concepts & Practice, 1st ed, Prentice Hall

Fletcher, J, Fyall, A. Gilbert, D. and Wanhill, S.(2014)Tourism Principles and Practice, 5th ed., Pearson

Mehta, G. (2007) The Welcome Business (2007) , Gill and Macmillan 

 

 

 

URL Resources

http://itsligo.learnonline.ie

Other Resources

WTO, Tourism Ireland, Failte Ireland and ITIC publications, Annals of Tourism Research and Tourism Management journals

Additional Information

None