TOUR06011 2016 Tourism Fieldtrips & Seminars

General Details

Full Title
Tourism Fieldtrips & Seminars
Transcript Title
Tourism Trips
N/A %
Subject Area
TOUR - Tourism
BUS - Business
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary O'Keeffe
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This module aims to give students an appreciation and understanding of the diversity of the tourism product through practical exposure to selected tourism enterprises, displaying best practice. Students have the opportunity to visit a cross-section of tourism businesses and meet respective owner/managers. The enterprises selected are representative of the tourism product in the region spanning, Sligo, Leitrim, Mayo and Roscommon.

While each enterprise is unique, a common framework is used to examine and analyse each business. This facilitates individual student's learning and assessment experience. Students are encouraged to compare and contrast enterprises thereby developing their analytical skills. Guest speakers and relevant media / podcasts are also used to specifically address elements of the tourism product not conducive to fieldtrips such as festivals management, walking tours, tourism publications and quality accreditation schemes.


Learning Outcomes

On completion of this module the learner will/should be able to;


Recognise the complexity of tourism through practical exposure to selected tourism enterprises representing the various components involved in deliverering the total tourism product.


Describe details of start-up, day to day operations, marketing, relevant regulations / legislation, tourism trends and future development of the enterprise.


Apply this information to create a mini-case study for learning and assessment purposes.


Analyse and offer a critique of individual enterprises within a tourism marketing / management framework.


Identify potential work experience and placement opportunities. 


Reinforce the experiental learning process through a programme of guest speaker seminars and relevant tourism related podcasts.

Teaching and Learning Strategies

Students attend tourism site visits/talk with tourism enterprise owner / manager.

Student attend guest seminars from tourism practitioners

Notes of tourism talk / guest lecture form basis of mini case study for assessment & examination.

Module Assessment Strategies

Assignment 1

On completion of fieldtrip, students complete a mini case-study within 2 weeks of visiting the enterprise. The student is required to detail the background & funding of business start-up, day to day operations, marketing of the business, relevant legislation, networks / trade associations, future development of enterprise and industry trends.




Repeat Assessments

Repeat Assessment as per Institute Examination Procedures.

Indicative Syllabus

Active Pursuits

Cycling, Walking & Hiking, Golf, Equestrian, Angling, Cruising, Diving & Sailing Centres.


Sustainable & Rural Tourism

Greenbox Project, Food Tourism Trails / Networks & Craft Enterprises, Tourism Co-operatives, Open Farms / Animal Sanctuary, Alternative Therapy Enterprises.

Accommodation Providers

Hotels, Hostels, Self-Catering, Caravan & Camping Sites.

Transport Operators

Airports, Coach Companys, (Public & Private) Airlines, Tour Operators.

Passive Pursuits

Arts / Culture / Heritage, Gardens, Religious Tourism, Historical Attractions, Genealogy.

Entertainment / Hospitaity

Festivals, Special Events, Theatre & Concerts, Restaurants.

Tourism Services

Tourism Ireland, Failte Ireland, Regional Agencies, Tourist Information Offices.

Seminar Series

Guest Speakers / Industry Practitioners & Representatives / RTE's Eco-Eye & At Your Service Podcast materials.


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
25 %
End of Semester / Year Formal Exam
75 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Written Report Mini Case Study on Enterprise Visited Continuous Assessment Written Report 25 % OnGoing 1,2,3,4,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Closed Book Exam 75 % End of Semester  

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Site Visit Not Specified Field Trip 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Tourism Management, Page, S (2016) Routledge Publications 

Coach Fellas : Heritage and Tourism in Ireland (2009) Costa, Kelli-Ann Oxbow Books (ISBN 9781598744071)

The Welcome Business : Tourism and Travel in Ireland (2007) Mehta, Glenn. Gill & Macmillan Publishing

(ISBN 9780717142620)

Ireland : Tourism and Marketing (2004) Wright, A. and Linehan, M. Blackhall Publishing (ISBN 1842180789)

The Business of Tourism (2009) Holloway, C. Davidson, R. Humphreys, C. Pearson Education (ISBN-13 9780273717102)


URL Resources

Other Resources

Tourism News (ITIC), Tourism Journals, ITSligo Library Resources / Databases, Tourism Ireland and Failte Ireland Publications / Reports. IT Sligo Learning on Line Moodle Resource. Individual Fieldtrip Websites, Podcast Material

Additional Information