SPOR08013 2016 Health Promotion

General Details

Full Title
Health Promotion
Transcript Title
Health Promotion
N/A %
Subject Area
SPOR - Sport/Rec/Leisure
MKTS - Marketing, Tourism & Sport
08 - NFQ Level 8
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Paula Ryder
Programme Membership
SG_BSPOR_H08 201900 Bachelor of Business (Honours) in Sport with Business SG_BSPOR_K08 202100 Level 8 Honours Degree Add-on in Sport with Business SG_BBMTS_K08 202100 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS

Students will explore the practical aspects of planning and implementing health promotion interventions. Factors that determine the health of the individual and society be analysed. Healthy settings framework will be examined. Contemporary issues in health promotion will be explored.

Learning Outcomes

On completion of this module the learner will/should be able to;


Assemble the key processes involved in planning and evaluating HP interventions


Devise group work facilitation methods that can be used in HP activities.


Debate the biological, psychological, social determinants of health as they relate to population groups.


Explain the factors that need to be examined when creating healthy settings.


Explore fundamental community development approaches


Appraise mental health and social well-being frameworks and interventions


Examine various emerging and contemporary issues that impact on health promotion

Teaching and Learning Strategies

Direct instruction: lectures


Role play

Guest speaker

Oral presentations, media presentations.

Social Networking applications and services, media analysis


Case study

Linking with events on campus


Independent study/reading


Module Assessment Strategies

40% required in the final exam to pass the module.

Two pieces of CA to submit including one individual one group assignment. Class discussion will also be part of assessment strategy.

Individual written report on a topic area from the syllabus.

Group project. Design and implement a health promotion activity in a local setting. This work may be carried out on campus or with external groups as part of engagement activities. Poster presentations, media presentation, oral presentation.

Repeat Assessments

Students who can show medical certs will be entitled to extensions and facilitated in repeat assessments.

Indicative Syllabus

Planning a HP intervention

  • Design a health needs assessment plan
  • Planning a health promotion intervention, planning models, setting aims & objectives, selection & implementation, evaluation
  • Group work skills Role of the facilitator, Roles within the group, Methods used in group work situations,
  • Carrying out evaluations and reflective practice
  • Multilevel interventions
  • Settings in HP

Biological Determinants of Health

  • Relate the life course perspective of health as it relates to biological determinants. HP across the lifecourse.
  • Explore topics; reproductive health, infectious disease ,unintentional accidents, cancers, heart health issues in Ireland, how they impact on biological determinants of health
  • Classify Mental health as an element of biological determinants of health

Psychological Determinants of Health

  • Explain the psychology of health
  • Analyse the social cogitative models of health (Health Belief Model & Theory of Reasoned Action)
  • Propose the application of the models to behaviour change
  • Summarise the psychology of stress and coping
  • Categorise the types of social support and point out their impact upon health

Social Determinants of Health

  • Appraise social class gradient & its consequences for population health
  • Evaluate social capital & social cohesion and their bearing on health
  • Assess poverty & social exclusion issues in Ireland and their relevance as determinants of health
  • Analyse the health status of Ethnic groups and comment on the resulting issues around their health outcomes
  • Debate the effect of employment & the work environment on health
  • Examine the role of housing & neighbourhoods as a determinant of health
  • Inspect the main points of information on transport as a determinant of health
  • Illustrate the role of food production, distribution, pricing and government policies as they relate to health

Community development

  • Explore definitions, principles & processes in community development
  • Contrast sociological theories
  • Plan for community development and health

Promotion of mental health

  • Examine frameworks and strategies for promoting mental health
  • Illustrate internal, external protective and vulnerability factors as they apply to mental health & wellbeing
  • Conduct a review of successful mental HP programmes at different levels.

Contemporary issues

  • List issues that are emerging or continuing to impact on health promotion.
  • Debate suitable approaches to these issues.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual written report Continuous Assessment Written Report 15 % Week 6 1,3,5
2 Group Project Continuous Assessment Group Project 30 % OnGoing 2,4,5,6
3 Class Discussion Continuous Assessment Oral Exam 5 % OnGoing 4,5,7

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 End of semester exam Final Exam Closed Book Exam 50 % End of Semester 1,3,6,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 4 Weekly 4.00
Site Visit Not Specified Field Trip 2 Once Per Semester 0.13
Practical Not Specified Participation in practical interentions 2 Twice Per Semester 0.27
Total Full Time Average Weekly Learner Contact Time 4.40 Hours

Required & Recommended Book List

Recommended Reading
2010-06-24 Winning Health Promotion Strategies Human Kinetics
ISBN 0736079653 ISBN-13 9780736079655

Our society is facing a health crisis. Sedentary lifestyles, poor nutrition, and overcommitted schedules have led to obesity, chronic disease, elevated stress, and a host of other health problems for large segments of the population. The recent publication of the U.S. Health and Human Services Physical Activity Guidelines and launch of the National Physical Activity Plan have brought much-needed attention to these issues. These documents offer a road map for those working to promote healthier lifestyle choices, but it can be difficult to turn the guidelines into programs that appeal to the people most in need of help. Winning Health Promotion Strategies offers guidance to anyone looking to encourage the members of their communities, schools, and workplaces to make positive lifestyle changes.

In Winning Health Promotion Strategies, the author shares tips, techniques, and success stories based on her experiences implementing the governors award-winning Get Fit Rhode Island program, which was instrumental in Rhode Islands being named the first Well State in the nation by the Wellness Councils of America. She has also gathered examples from model initiatives and evidence-based programs and advice from experts in the wellness industry that will help you better understand all of the factors involved in starting or improving your own initiatives. The book provides everything you need to succeed, whether your goal is to start a new program or to increase the visibility of existing programs:

Information on the benefits of health and wellness programming in various settings that will help you show return on investment, making it easier to gain approval and support for your programs

A step-by-step approach to program design and implementation that will make it easier for even those with little experience to develop successful initiatives

Tips and techniques for maximizing participation by attracting new participants while keeping existing participants fully engaged

Strategies for assessing and evaluating your initiatives and using that information to sustain or improve your programming

55 proven programs that can be used to jump-start your initiatives, whether you are scheduling stand-alone events or planning a longer-term intervention program

The ready-to-use programs in Winning Health Promotion Strategies cover a wide variety of wellness topics, including physical activity, motivation to exercise, nutrition, stress reduction, general well-being, and cancer prevention. Each program includes everything you need in order to educate and inspire your participants. Youll find a brief introduction to the program, a discussion of its effectiveness, a list of goals, tips for carrying out the program, and suggestions for tailoring the program to meet the needs of your organization. A key categorizes the programs by setting (school, community, or worksite), type (awareness, education, or intervention), and cost, and an activity finder will help you quickly locate the programs that best fit your needs. Throughout the book youll also find sample program materials, such as handouts and log sheets.

Winning Health Promotion Strategies will help you step up to the challenge of inspiring healthier living in your community. Both new and veteran programmers will find the tips, techniques, strategies, and support they need in order to engage and entertain their participants while teaching them the skills for making the right choices about their health and wellness.

Recommended Reading
2015-02-13 Health Promotion: Planning & Strategies SAGE Publications Ltd
ISBN 1446293998 ISBN-13 9781446293997

The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes.

This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides:

14 new and original international case studies of health promotion in action

Example discussion questions to encourage critical reflection in seminars and assessments

Free SAGE journal articles which support evidence-based learning.

Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.

Recommended Reading
2013-04-01 Practical Health Promotion Polity
ISBN 0745663168 ISBN-13 9780745663166

The second edition of this popular introductory textbook has been fully revised to provide a totally up-to-date guide to the practical aspects of promoting health. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place, and the various tools they might employ. The book offers accessible and comprehensive coverage of all the key topics in contemporary health promotion, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, using the media and digital technologies, advocacy, and planning and management.

As well as incorporating the most recent government policies and initiatives in public health, the new edition draws on the very latest literature and statistics. In particular, there is new and expanded material on issues such as: community initiatives and social capital; novel resources offered by digital technologies; health literacy; health in the media; stress in the workplace, and much more.

Throughout the text there are activities to develop students understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives, and key terms highlighted in the text are clearly explained. Carefully chosen figures and photographs enliven and reinforce the text, while a well-designed website (www.politybooks.com/healthpromotion) offers up-to-date online resources to test and extend students learning.

The new edition of Practical Health Promotion will continue to be the ideal and indispensable practical guide to health promotion for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting positive change.

Recommended Reading
2010-03-03 Health Promotion: Planning and Strategies SAGE Publications Ltd
ISBN 1847874894 ISBN-13 9781847874894

Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programs that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice.

The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a companion website, and a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.

Recommended Reading
2007-06-07 Understanding Health Promotion (Understanding (Oxford)) Oxford University Press
ISBN 0195552946 ISBN-13 9780195552942

In health promotion, easy access to good information is often hard to achieve. Understanding Health Promotion, whilst grounded solidly in theory, draws on the research undertaken by the authors to focus on practice. 'Guidebooks' containing expert summaries and practical information are integrated throughout to help students expore the resources which are available to support the work of health promotion practitioners. Written for students, the textbook follows a logical 3-part structure and is rich in pedagogy, containing key take-home messages, case studies, exercises, key terms, useful websites, further reading and summaries. Part 1 lays the foundations for understanding health promotion and in particular, the implications of the social determinants of health. Part 2 covers the key practice skills for health promotion. Part 3 describes actions that promote health from different sectors or parts of our society. The combination of theory, research and 'real world' practical application makes this book an essential learning tool for students.

Recommended Reading
2006-05 Health Promotion in Ireland: Principles, Practice and Research Gill & Macmillan Ltd
ISBN 0717140245 ISBN-13 9780717140244

* Focuses on relevant theory and models, while detailing the underpinning principles. * Examines the practical significance of health promotion theory in Ireland, with regard to work, community, public policy and organisational contexts. *Contains a specific section devoted to aspects of research, relevant to students and practitioners within the field of Health Science. Suitable for both undergraduate and postgraduate students in health promotion; health education practitioners; health and social care professionals and those involved in the development of health management, social and public policy as well as students of and practitioners in the area of public health.

Recommended Reading
2008-07-24 Health Promotion Strategies Through the Life Span (8th Edition) Prentice Hall
ISBN 0135138663 ISBN-13 9780135138663

This valued resource provides a holistic approach to the health promotion of the individual and family throughout all developmental stages, from birth to death. The eighth edition presents new coverage of the prominent concepts and theories of health promotion for individuals and families. Specific guidelines for assessment and interventions are woven throughout the chapters, with cultural care considerations, education strategies, and spiritual and religious influences addressed for each age. This popular text provides an excellent foundation for students and a refresher for practitioners.

Recommended Reading
2007-05-17 Communicating Health: Strategies for Health Promotion SAGE Publications Ltd
ISBN 1412924022 ISBN-13 9781412924023

Effective health communication is a critical aspect of healthcare at both the individual and wider public level. Health practitioners are frequently involved in the design, planning, implementation and evaluation of programs, campaigns, or policies in their work. This engaging new textbook explores current research and practice in the field and examines the knowledge and skills needed by health practitioners to promote and improve the health of the population.

Recommended Reading
2009-09-29 Health Promotion Throughout the Life Span - Pageburst on VitalSource (Health Promotion Throughout the Lifespan (Edelman)) Mosby

Take your understanding to a whole new level with Pageburst digital books on VitalSource! Easy-to-use, interactive features let you make highlights, share notes, run instant topic searches, and so much more. Best of all, with Pageburst, you get flexible online, offline, and mobile access to all your digital books.

Up to date and easy to read, this textbook provides comprehensive coverage of all major concepts of health promotion and disease prevention. It highlights growth and development throughout the life span, emphasizing normal development as well as the specific problems and health promotion issues common to each stage. All population groups are addressed with separate chapters for individuals, families, and communities.

  • UNIQUE! The assessment framework for this textbook is based on Gordons Functional Health Patterns and offers a consistent presentation of content and a health promotion approach.
  • Extensive coverage of growth and development throughout the life span emphasizes the unique problems and health promotion needs of each stage of development.
  • UNIQUE! Think About It boxes present a realistic clinical scenario and critical thinking questions.
  • UNIQUE! Multicultural Awareness boxes present cultural perspectives important to care planning.
  • Research Highlights boxes discuss current research efforts and research opportunities in health promotion.
  • UNIQUE! Hot Topics boxes explore significant issues, trends, and controversies in health promotion to spark critical discussion and debate.
  • UNIQUE! Innovative Practice boxes offer examples of unique and creative health promotion programs and projects.
  • Updated nutrition coverage includes MyPyramid from the FDA, as well as the latest information on food safety and fad diets.
  • Expanded health policy coverage focuses on global health, historical perspectives, financing healthcare, concierge medical practices, and the hospitalist movement.
  • Health Promotion for the Twenty-First Century explores current and future health promotion challenges and research initiatives.
  • Updated Healthy People 2010 data includes midcourse review objectives and an introduction to Healthy People 2020.
  • Case Studies and Care Plans summarize key concepts and show how they apply to real-life practice.

Recommended Reading
2011-09-16 Behavior Theory In Health Promotion Practice And Research Jones & Bartlett Learning
ISBN 0763786799 ISBN-13 9780763786793

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion

Recommended Reading
2009-02-16 Foundations for Health Promotion, 3e (Public Health and Health Promotion) Bailliere Tindall
ISBN 0702029653 ISBN-13 9780702029653

Hugely popular with students, Health Promotion is now in its third edition, and has been thoroughly updated to provide the theoretical framework that is vital for health promotion. It offers a foundation for practice that encourages students and practitioners to identify opportunities for health promotion in their area of work.

Fully updated to reflect the many changes in health promotion theory, practice and policy
Illustrative examples, activities and discussion points encourage interaction and reflection
Unique, user-friendly approach makes learning easy

  • Fully revised and updated information, guidelines, and reference provide the latest information for clinical practice.
  • New illustrations clarify important health promotion concepts.

Recommended Reading
1997-10-23 Mental Health Promotion: Policy, Practice and Partnerships, 1e Bailliere Tindall
ISBN 070201981X ISBN-13 9780702019814

Devoted entirely to mental health promotion, this accessible research-based text explores what it means in the current context of mental health service provision. Clarifies the current policy content, identifies strategic approaches and emphasizes alliances and the importance of user-involvement at all levels. Focusing on user-involvement, the text identifies practical responses for professionals.

Recommended Reading
2004-05-24 Health Promotion: Planning and Strategies SAGE Publications Ltd
ISBN 0761974490 ISBN-13 9780761974499

`This book makes an important contribution to the growing literature in the health promotion arena, with its comprehensive coverage of contemporary philosophical, research and practice issues. The healthy public policy chapter provides the best treatment of this topic I have read' - Professor Maurice B Mittelmark, University of Bergen, Norway and President of the International Union of Health Promotion and Education

`This book advances a fresh proposition, rather than rehashing the standard theories that we have read endless times it sets out a "New Health Education", which has shaken off its victim blaming shackles, and focus on individual behaviour, to truly complement the aims of health promotion' - National Oral Health Promotion Group Journal

`This book advances a fresh proposition, rather than rehashing the standard theories that we have read endless times it sets out a "New Health Education", which has shaken off its victim blaming shackles, and focus on individual behaviour, to truly complement the aims of health promotion'

`Keith Tones has, over the years, provided a solid theoretical framework for health promotion, with successive texts on the subject. This latest publication continues the trend, with a systematic layout and thorough review of health promotion issues The text has a wide appeal to a wider audience, ranging from public health practitioners and health promotion specialists, to health and social care students at postgraduate level' - RCN Research Headlines

'Whether you area student exploring health promotion for the first time, or an experienced practitioner developing your knowledge, this text will provide you with a clear and comprehensive resource this is not a heavy tome full of complex language; rather it is a very articulate examination of a wide range of aspects of health promotion, presented in a clear and easily understood way' - Journal of Community Nursing

Health Promotion is written for all professionals who strive to improve the health of others.

Beginning with a critical appraisal of the concept itself, the book outlines new models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. The authors describe detailed strategies for action and show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice.

Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change.

The question of `evidence' is central to the text and the book concludes by examining methods of evaluation and the role it plays in creating more effective health promotion programmes.

Recommended Reading
2012-08-01 A Guide To Practical Health Promotion Open University Press
ISBN 0335244599 ISBN-13 9780335244591

This book suggests ways to develop the creativity of teachers, groups and individuals using theories and practical examples.

Recommended Reading
2002-01-15 Health Promotion Throughout the Lifespan Mosby
ISBN 0323014844 ISBN-13 9780323014847

This comprehensive textbook covers all the major concepts of health promotion and disease prevention for all population groups including individuals, families, and communities. Its lifespan approach focuses on health promotion for all age groups. An assessment franework based on Gordon's Functional Health Patterns provides consistent presentation and an approach that promotes health. Current, timely, and readable, the 5th edition includes numerous special features that highlight critical information and help students apply concepts to practice.

Recommended Reading
2000-07-05 Community Health Promotion: Challenges for Practice, 1e Bailliere Tindall
ISBN 0702022845 ISBN-13 9780702022845

This book addresses the practical issues of community health promotion for a range of clients. Using examples from clinical practice, it demonstrates ways in which health professionals can be more responsive to patients' needs.

Module Resources