SPOR06049 2016 Introduction to Health Promotion

General Details

Full Title
Introduction to Health Promotion
Transcript Title
N/A %
Subject Area
SPOR - Sport/Rec/Leisure
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Paula Ryder
Programme Membership
SG_BAPPL_C06 201600 Higher Certificate in Business in Applied Sport SG_BAPPL_B07 201900 Bachelor of Business in Applied Sport with Business

Students will examine the concepts and principles of Health Promotion, and its evolution both globally and nationally. Methods involved in Health promotion will be covered in detail. This module will review the psychology in health and illness behaviours. Students will review the areas of focus in HP throughout the lifespan. The use of forms of media in Health promotion will be illustrated. There will be scope for debate of current issues in Health Promotion.

Learning Outcomes

On completion of this module the learner will/should be able to;


Describe the underlying concepts and principles of health promotion (HP).


Explain the various methods used in HP.


Describe psychology of health and illness behaviours.


Illustrate the use of media in health promotion using national and international examples


Review key areas for focus in HP across the lifespan.


Debate some key topical issues in HP

Teaching and Learning Strategies

Direct instruction, lecture, guest speaker

Oral presentation, Media presentation, media analysis



Case study


Independent study

Module Assessment Strategies


Two pieces of CA to submit including one individual one group assignment. Class discusion will also be part of assessment strategy. 40%is required in the final exam in order to pass the module.

Group project based in reviewing existing literature in appropriate areas. Group report and Poster presentations.

Active participation in HP activities on campus and outreach activities

In-class presentations, review of media campaigns.

In class discussions on given topics. Short answer in class assessments.

Individual Essay/report.



Repeat Assessments

40%is required in the final exam in order to pass the module. Students will have to repeat the element the fail e.g. final exam or CA.

Students will be facilitated in repeat assessment provided they can show medical cert for missing the initial assessment.


Indicative Syllabus

Examine the history and evolution of Health Promotion nationally and internationally

Compare models of Health & Wellbeing

Report on methods used in Health Promotion

Describe health and illness behaviours

Review Health promotion throughout the lifespan

List the use of various forms of media in Health Promotion

Discuss current issues in Health promotion nationally and internationally


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual - Essay Theoretical aspects of HP Continuous Assessment Assignment 15 % Week 5 1,3
2 Group Project Analysis of Health Promotion Media Campaign/Practical HP activity Continuous Assessment Group Project 30 % Week 10 2,4,5
3 Continuous Assessment In-class short answer questions Continuous Assessment Oral Exam 5 % OnGoing 1,2,3,4,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Written exam Final Exam Closed Book Exam 50 % End of Term 2,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Lecture 3 Weekly 3.00
Site Visit Not Specified Field trip 2 Once Per Semester 0.13
Lecture Offsite Outreach activity 2 Once Per Semester 0.13
Total Full Time Average Weekly Learner Contact Time 3.27 Hours

Required & Recommended Book List

Recommended Reading
2010-06-24 Winning Health Promotion Strategies Human Kinetics
ISBN 0736079653 ISBN-13 9780736079655

Our society is facing a health crisis. Sedentary lifestyles, poor nutrition, and overcommitted schedules have led to obesity, chronic disease, elevated stress, and a host of other health problems for large segments of the population. The recent publication of the U.S. Health and Human Services Physical Activity Guidelines and launch of the National Physical Activity Plan have brought much-needed attention to these issues. These documents offer a road map for those working to promote healthier lifestyle choices, but it can be difficult to turn the guidelines into programs that appeal to the people most in need of help. Winning Health Promotion Strategies offers guidance to anyone looking to encourage the members of their communities, schools, and workplaces to make positive lifestyle changes.

In Winning Health Promotion Strategies, the author shares tips, techniques, and success stories based on her experiences implementing the governors award-winning Get Fit Rhode Island program, which was instrumental in Rhode Islands being named the first Well State in the nation by the Wellness Councils of America. She has also gathered examples from model initiatives and evidence-based programs and advice from experts in the wellness industry that will help you better understand all of the factors involved in starting or improving your own initiatives. The book provides everything you need to succeed, whether your goal is to start a new program or to increase the visibility of existing programs:

Information on the benefits of health and wellness programming in various settings that will help you show return on investment, making it easier to gain approval and support for your programs

A step-by-step approach to program design and implementation that will make it easier for even those with little experience to develop successful initiatives

Tips and techniques for maximizing participation by attracting new participants while keeping existing participants fully engaged

Strategies for assessing and evaluating your initiatives and using that information to sustain or improve your programming

55 proven programs that can be used to jump-start your initiatives, whether you are scheduling stand-alone events or planning a longer-term intervention program

The ready-to-use programs in Winning Health Promotion Strategies cover a wide variety of wellness topics, including physical activity, motivation to exercise, nutrition, stress reduction, general well-being, and cancer prevention. Each program includes everything you need in order to educate and inspire your participants. Youll find a brief introduction to the program, a discussion of its effectiveness, a list of goals, tips for carrying out the program, and suggestions for tailoring the program to meet the needs of your organization. A key categorizes the programs by setting (school, community, or worksite), type (awareness, education, or intervention), and cost, and an activity finder will help you quickly locate the programs that best fit your needs. Throughout the book youll also find sample program materials, such as handouts and log sheets.

Winning Health Promotion Strategies will help you step up to the challenge of inspiring healthier living in your community. Both new and veteran programmers will find the tips, techniques, strategies, and support they need in order to engage and entertain their participants while teaching them the skills for making the right choices about their health and wellness.

Recommended Reading
2015-02-13 Health Promotion: Planning & Strategies SAGE Publications Ltd
ISBN 1446293998 ISBN-13 9781446293997

The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes.

This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides:

14 new and original international case studies of health promotion in action

Example discussion questions to encourage critical reflection in seminars and assessments

Free SAGE journal articles which support evidence-based learning.

Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.

Module Resources

Non ISBN Literary Resources

Planning in health promotion work : an empowerment model
Amdam, Roar, 

Abingdon, Oxon ; New York : Routledge, 2011.


Population health, communities, and health promotion
Sansnee Jirojwong.
Liamputtong, Pranee,
South Melbourne, Vic. ; New York : Oxford University Press, 2009. 

Planning, implementing, and evaluating health promotion programs : a primer
McKenzie, James F., 
Neiger, Brad L.
San Fransicso : Benjamin Cummings, 2009 5th ed., int. ed


Physical activity and health promotion : evidence-based approaches to practice
Dugdill, Lindsey.
Chichester, U.K. ; Ames, Iowa : Blackwell, 2009


Foundations for health promotion
Naidoo, Jennie.
Wills, Jane
Edinburgh ; New York : Baillière Tindall/Elsevier, 2009. 3rd ed


Principles & foundations of health promotion and education
Cottrell, Randall R.
Girvan, James T., 
San Francisco : Pearson/Benjamin Cummings, c2009. 4th ed


Food factors for health promotion
International Conference on Food Factors for Health Promotion (2007 : Tokyo, Japan)
Yoshikawa, Toshikazu.
Basel [Switzerland] ; New York : Karger, c2009


Health promotion : a psychosocial approach
Stephens, Christine.
Maidenhead : Open University Press, 2008


Alcohol,drugs and health promotion in modern Ireland

Butler, Shane.
Dublin : Institute of Public Administration, 2002, (2008).


Practical health promotion
Hubley, John, 1948-
Copeman, June.
Cambridge : Polity, 2008


Understanding health promotion
Keleher, Helen.
South Melbourne, Australia ; Oxford ; New York : Oxford University Press, 2007


Health promotion practice : building empowered communities
Laverack, Glenn.
Maidenhead ; New York : Open University Press, 2007


Health promotion and health services : management for change

Johnson, Anne, Ph. D.
Paton, Kevin.
South Melbourne, Vic. ; New York : Oxford University Press, 2007


Health promotion throughout the lifespan

Edelman, Carole.
Mandle, Carol Lynn.
St. Louis, Mo. ; London : Elsevier Mosby, 2006. 6th ed


Health promotion in Ireland : principles and practice

Ryan, Denis.
Deasy, Christine
Dublin : Gill & Macmillan, 2006.


Evaluating health promotion : practice and methods
Thorogood, Margaret.
Oxford : Oxford University Press, 2004. 2nd edition


Health promotion : planning and strategies
Tones, Keith.
Green, Jackie.
London : SAGE, 2004


Rethinking health promotion a global approach
MacDonald, Theodore H. (Theodore Harney), 1933-
ebrary, Inc.
London ; New York : Routledge, 2003


Emerging theories in health promotion practice and research : strategies for improving public health
DiClemente, Ralph J.
San Francisco : Jossey-Bass, c2002. 1st ed


Communicating health : strategies for health promotion
Corcoran, Nova.
Los Angeles : SAGE, 2007.


Evaluation in a nutshell : a practical guide to the evaluation of health promotion programs
Nutbeam, Don.
Bauman, Adrian E. (Adrian Ernest)
Sydney ; New York : McGraw-Hill Medical, c2006


ABC of behaviour change : a guide to successful disease prevention and health promotion
Kerr, Jacqueline, Ph. D.
Edinburgh ; New York : Elsevier Churchill Livingstone, 2005


A reader in promoting public health : challenge and controversy
Open University.
London : SAGE : Open University, 2010. 2nd ed


Mental health and well-being in later life
Cattan, Mima
Maidenhead, Berkshire, England ; New York : Open University Press, 2009


Promoting young people's sexual health : international perspectives
Aggleton, Peter.
Milton Park, Abingdon, Oxon ; New York : Routledge, c2006, (2009).


Work-life balance : policies & initiatives in Irish organisations : a best practice management guide
Grady, Geraldine.
Cork : Oak Tree Press, 2008


Beyond health insurance public policy to improve health
Helmchen, Lorens.
Bingley : JAI Press, 2008

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