SPOR06039 2016 Sport and Adventure Tourism

General Details

Full Title
Sport and Adventure Tourism
Transcript Title
Sport and Adventure Tourism
75 %
Subject Area
SPOR - Sport/Rec/Leisure
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Kerry Larkin
Programme Membership
SG_BAPPL_C06 201600 Higher Certificate in Business in Applied Sport SG_BAPPL_B07 201900 Bachelor of Business in Applied Sport with Business

This module examines the various classifications and categorisations of sports and adventure tourism. It reflects upon the myriad forms and impacts of sports tourism and the professional actions required within the field. Students learn both through lectures and through practical immmersion how the experiences of both providers and participants in sport and adventure tourism are shaping the field.

Learning Outcomes

On completion of this module the learner will/should be able to;


Define and describe the sport and adventure tourism industry


Identify the different types of sport and adventure tourism and sport tourists


Describe the different types of sport and dventure tourist's motivations

Describe the issues and factors that affect the supply of, and demand for, adventure and activity based tourism

Demonstrate knowledge of sport and adenture tourism based on practical engagment and experiences within the field


Demonstrate a knowledge of the planning, organisation and hosting of sport and adventure tourism events


Describe the role national sporting bodies play in sports tourism

Teaching and Learning Strategies

Fundamental concepts are introduced and illustrated through lectures. The understanding of students is tested and further enhanced through student centred learning exercises and interactive tutorial sessions. Capturing the stories from key stakeholders will further enhance Learning. The application of theory to practice is facilitated through both sport, adventure and activity based field experience, on which assessment is based.

Module Assessment Strategies

EXAM: Theoretical concepts wil be assessed through an exam.

Learning Journal: Practical understanding will be assessed through the use of a learning journal. Students will complete a learning journal after each practcial session. This learning journal will be reviewed and discussed periodically and assessed at the end of term.

Case Study:  A) Select a sport or adventure tourism product on which to do additional research B) Plan and run an event and write an evaluative case study based on the experience 

Repeat Assessments

  • The module has a practical and a theoretical component.
  • Both theory and practice must be passed to meet the learning outcomes
  • Students must receive a minimum grade of 40% in both components to pass.
  • Failed components will be repeated.

Indicative Syllabus

Sport and Adventure Tourism Introduction

  • Definitions
  • History
  • Markets
  • Products
  • Social Context

Best Practice

  • Globally
  • Irish Context
  • Trends
  • Current Theory

Event Managment

  • Planning Guidelines
  • Safety Guidelines
  • Marketing
  • Financing
  • Case Studies

The Sports Tourist

  • Motivations
  • Market Segments
  • Supply and Demand
  • Spending Patterns

Adventure Tourism

  • Characteristics
  • Iconic Projects
  • Land & Sea Based
  • Small Events 
  • Case Studies

Practical Experience

  • Immersion in a Variety of Sport and Adventure Tourism activities
  • Participant View
  • Service Provider View
  • Event Organisation





Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Learning Journal Continuous Assessment Practical Evaluation 25 % OnGoing 4,5,6,7
2 Case Study/Event Organisation Project Group Project 25 % OnGoing 4,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Exam Final Exam Closed Book Exam 50 % End of Semester 1,2,3,4,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Theory Lecture 2 Weekly 2.00
Site Visit Offsite Practical Experience 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2013-09-26 The Cultural Politics of Lifestyle Sports (Routledge Critical Studies in Sport) Routledge
ISBN 0415478588 ISBN-13 9780415478588

This important new study examines the changing place and meaning of lifestyle sports parkour, surfing, skateboarding, kite-surfing and others and asks whether they continue to pose a challenge to the dominant meanings and experience of sport and physical culture.

Drawing on a series of in-depth, empirical case-studies, the book offers a re-evaluation of theoretical frameworks with which lifestyle sports have been understood, and focuses on aspects of their cultural politics that have received little attention, particularly the racialization of lifestyle sporting spaces. Centrally, it re-assess the political potential of lifestyle sports, considering if lifestyle sports cultures present alternative identities and spaces that challenge the dominant ideologies of sport, and the broader politics of identity, in the 21st century.

It explores a range of key contemporary themes in lifestyle sport, including:

  • identity and the politics of difference
  • commercialization and globalization
  • sportscapes, media discourse and lived reality
  • risk and responsibility
  • governance and regulation
  • the racialization of lifestyle sports spaces
  • lifestyle sports outside of the Global North
  • the use of lifestyle sport to engage non-privileged youth

Casting new light on the significance of sport and sporting subcultures within contemporary society, this book is essential reading for students or researcher working in the sociology of sport, leisure studies or cultural studies.

Recommended Reading
2009-12-18 Adventure Tourism Management Routledge
ISBN 185617834X ISBN-13 9781856178341

The academic study of adventure tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book is a cohesive and comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the teaching of tourism.

Ideal for the undergraduate student taking adventure tourism as a single subject degree or as part of their tourism management studies, this book documents, analyzes and offers insight into the latest research in the area. It includes analysis of products, trends, climate change, risk management and environmental management and many others.

The 'Subsectors' section within the book offers an overview of the twenty or more definable sectors within the adventure tourism industry considering their origins and history, latest trends and demographic groups. The author then goes on to look in more detail at: Wildlife Tourism, Marine Tourism, Helitourism, and Boardsports.

Each chapter will include seven pedagogical elements:

  • introduction what the chapter does and doesn't cover
  • plain-language review of the chapter topic with minimal referencing essentially like lecture notes
  • concluding paragraph to the review section explaining how it leads to the next chapter(s)
  • review of recent research, condensed into tables where possible
  • revision notes a few pages of bullet points summarizing the review and research 
  • a sample set of assignment questions, three to six per chapter in some cases
  • readings on relevant topics, condensed from previous publications.

Recommended Reading
2011-08-22 Sport Tourism Development: 2nd edition (Aspects of Tourism) Multilingual Matters
ISBN 1845411943 ISBN-13 9781845411947

The second edition provides an incisive, comprehensive examination of sport tourism, exploring the scope and diversity of the linkages between sport and tourism, and focusing on their manifestations in time and space. In presenting a critical discussion of theoretical and applied issues in sport tourism, the authors synthesize a wide range of literature into insightful perspectives of key dimensions of sport tourism development, using focus points in each chapter to illustrate real-world manifestations of the concepts and issues being discussed, with additional support provided by international case studies. Continued growth in the demand for sport tourism experiences has heightened the need for advanced, in-depth and critical insights that are theoretically informed. This incisive book has been written to address that need and to stimulate the curiosity of students, educators and practitioners alike.

Recommended Reading
2009-04-15 Sport and Tourism Taylor & Francis
ISBN 0750686103 ISBN-13 9780750686105

Sport and Tourism: Globalization, Mobility and Identity marks a new era in sport tourism texts. Written by global experts whose previous collaborations have been integral to the development of the field, the book applies key social science concepts and issues relevant to the academic study of sport and tourism.

This is a ground-breaking text, which:

  • Critically explores the wider manifestations of sport-related tourism and mobility
    Addresses key themes such as globalization, mobility and identity
  • Explores the unique interrelationship that exists in a sport tourism context between activity, people and place
  • Includes case studies written by a range of leading scholars from around the world

Set to be the an essential text for any student or academic in the field, this book cements and advances previous studies by building upon existing literature, while extending the field by exploring avenues of study that are yet to be comprehensively addressed. The latest collaboration by internationally renowned authors applies new theoretical perspectives for the advancement of sport tourism.

Module Resources