RSCH09007 2016 Research Methods MSc Marketing

General Details

Full Title
Research Methods MSc Marketing
Transcript Title
Research Methods MSc
Code
RSCH09007
Attendance
N/A %
Subject Area
RSCH - Research
Department
MRKT - Marketing, Tourism and Leisure
Level
09 - NFQ Level 9
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Catherine McGuinn
Programme Membership
SG_BMARK_M09 201600 Master of Science in Marketing
Description

To equip the students with a variety of epistemological approaches, and qualitative, quantitative, and documentary research methods that underpin a wide range of research methodologies. To enable students to acquire the research and study skills necessary for successful completion of the M Sc in Marketing dissertation. To develop an appreciation of research methodologies and their place in a marketing environment. To furnish the students with diagnostic, analytical and critical appraisal skills with regard to the design of research schedules and the actual conduct of research, including issues around access and ethics. The promotion of independent learning is an integral part of this syllabus.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

1.       Appreciate the nature and importance of market research in the marketing environment;

2.

2.       Conduct and synthesise an academic literature search relevant to the proposed dissertation;

3.

3.       Apply appropriate research methods for collecting and analysing data;

4.

4.       Appraise the structure of a well argued research proposal;

5.

5.       Present the research findings in a critically reflective manner which acknowledges the limitations of the research methods and knowledge produced;

6.

6.       Measure the strengths and weaknesses of the available research methods and conceptualise ways to combine them to compensate for their individual weaknesses;

7.

7. Present a comprehensive research proposal.

Indicative Syllabus

1.                  Introduction to Research Methods                                                   10%

2.                  Data Collection Method                                                                  20%

3.                  Data Collection and Acquisition                                                        20%

4.                  Methodology                                                                                 20%

5.                  Data Analysis and Presentation                                                        20%

6.                  The Research Dissertation                                                               10%

 

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project Individual Project Continuous Assessment UNKNOWN 50 % Week 8 2
2 Written Report Writtej Report Continuous Assessment UNKNOWN 50 % Week 15 1,2,3,4,5,6,7
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Lecture Lecture Theatre Lecture 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 18.00 Hours

Module Resources

Non ISBN Literary Resources

Marketing Research

McDaniel JR, C and Gates, R

Wiley Publications

2006

Business Research

Collins J and Hussey R.

Palgrave Macmillan

2003

 

Supplementary  Reading

 

Title

Authors

Publisher

Year

Marketing Research in Ireland. 2nd Edition

Domegan, C and Fleming, D.

Gill and McMillan

2003

Research Methods

McBurney, D.H.

Wiley Publications

2001

Research Methods. A Process of Inquiry

 

Graziano, A.M. and M.L. Raulin

Harper Collins, 1993

1993

Research Methods in Business Studies

Ghauri P, Gronhaug K.

Prentice Hall

 

Management Research - An Introduction

Easterby-Smith, Lowe & Thorpe

Sage

2002

Research Methods for Managers

Gill J & Johnson P

Paul Chapman

2002

Doing Research in Business and Management: an Introduction to Process and Method

Remenyi, D

Sage

2000

 

Researching and Writing Dissertations in Business and Management

Riley M, Wood R, Clark M et al

Thomson Publishers

2000

         

 

 

Other Resources
None