MKTG09020 2016 Professional Seminar Series

General Details

Full Title
Professional Seminar Series
Transcript Title
Professional Practice
Code
MKTG09020
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MKTS - Marketing, Tourism & Sport
Level
09 - NFQ Level 9
Credit
10 - 10 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Ann Higgins, Suzanne Ryan, Catherine McGuinn
Programme Membership
SG_BMARK_M09 201600 Master of Science in Marketing
Description

The aim of this module is to facilitate student reflection as part of professional development and practice. The outcome will be to equip learners will the skills to be a reflective practitioner.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

1. Demonstrate the importance of personal branding and career development planning.

2.

2. Critique the effectiveness of data analysis, interpretation and meaning through the use of SPSS.

3.

3. Synthesise the relevance and efficacy of peer discussion, debate and knoweldge expansion within the marketing discipline.

4.

4. Show an insight and appreciation for creativity and innovation in marketing success.

5.

5. Show insight and critical knowledge of marketing professional practice.

Teaching and Learning Strategies

Seminars

Conference participation

Group discussions

Workshops

Module Assessment Strategies

Professional Practice Interview 50%

  • The learner will keep a reflective journal throughout the seminar series.
  • On completion of the series, the individual will present on the key areas of professional practice to a panel of academics.

 

Marketing Training 50%

  • The learner will assist in the delivery of a training workshop to the regional business community.

Repeat Assessments

As above or combination thereof.

Indicative Syllabus

Personal Branding 

Continuous Professional Development

SPSS 

Academic Writing 

Creativity and Innovation

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Professional Practice Interview Continuous Assessment Interview 50 % Week 8 1,2,4,5
2 Marketing Training Practical Performance Evaluation 50 % Week 13 1,3,4,5
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Seminar Flat Classroom Seminar 15 Monthly 3.75
Workshop Flat Classroom Marketing Training Academy 2 Fortnightly 1.00
Workshop Flat Classroom Workshop 1 Fortnightly 0.50
Total Full Time Average Weekly Learner Contact Time 5.25 Hours

Module Resources

Non ISBN Literary Resources

Reflective Journal.

URL Resources

www.mii.ie

www.marketingpower.com

www.cim.co.uk

www.ama.org

Other Resources

None

Additional Information

None