MKTG09004 2016 Service Innovation and Leadership

General Details

Full Title
Service Innovation and Leadership
Transcript Title
Service Innov and Leadership
Code
MKTG09004
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MRKT - Marketing, Tourism and Leisure
Level
09 - NFQ Level 9
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Emer Ward
Programme Membership
SG_BMARK_M09 201600 Master of Science in Marketing
Description

Service Innovation and leadership will equip the student with the appropriate service leadership knowledge and skills to champion, implement and monitor improvement and innovation in service and service organisations. It is envisagedd that the student will be able to research, defend and introduce change in service delivery appropriate to all organisations across all sectors.  The fundamental objective is to ensure that the student take a strategic approach to service issues in terms of the formulation of service strategy, the managerial actions required to put service plans in place and the evaluation of the success of such plans.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Analyse and interpret the seminal theories in service marketing leadership and innovation.

 

2.

Demonstrate a service leaderhsip vision

 

3.

Appraise the key sources of leadership and innovation and examine their application in a practical setting

4.

Develop strategic service strategy as part of the overall  Marketing/Business strategy

5.

Take an analytical and results-based approach to service improvement

Module Assessment Strategies

Students will be exposed to a variety of assessment methods including based on individual and team exercises.  The assessments will be both empirical and academic in nature.  All learning outcomes will be assessed

Indicative Syllabus

1.  Strategy Leadership and Service Culture

2.  The Sources of Service Innovation

3.  Benchmarking, Standards and Measurement

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment PBL approach Continuous Assessment UNKNOWN 50 % OnGoing 1,2,3,4,5
             
             

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam UNKNOWN 50 % End of Term 1,2,3,4,5
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 2.00 Hours

Part Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 2 Weekly 2.00
Total Part Time Average Weekly Learner Contact Time 2.00 Hours

Module Resources

Non ISBN Literary Resources

Service Leadership - The Quest for Competitive Advantage by Gronfeldt, Strother Published by Sage 2006

Customers.com "How to create a profitable business strategy for the Internet and beyond" by Patricia Seybold.  Random House Business Books 2003

Other Resources
None