MKTG08026 2016 Dissertation

General Details

Full Title
Transcript Title
N/A %
Subject Area
MKTG - Marketing
BUS - Business
08 - NFQ Level 8
10 - 10 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Catherine McGuinn, Dr. Michael Barrett DBA (HEM)
Programme Membership
SG_BBUSI_H08 201900 Bachelor of Business (Honours) in Business L8 (Ab-initio)

The dissertation aims to facilitate the student in drawing together the vicarious aspects of the taught course with the academic skills developed. Through engaging in a particular area of critical study they are expected to relate the conclusions to their own field of expertise.

The process is designed to develop the skills and expertise required to facilitate the continued professional development of the student and provide them with a level of expertise which could be appealing to prospective employers.

Learning Outcomes

On completion of this module the learner will/should be able to;


Develop research instrument(s) based on the proposal which was outlined in Semester One


Collect and input the data appropriately


Demonstrate originality in the application of knowledge and a practical understanding of what can be inferred from the data


Develop analytical and interpretative skills by drawing conclusions from the research


Present research in the form of a dissertation in which the research findings are communicated clearly, concisely and effectively

Teaching and Learning Strategies

THe students will through the production of a piece of research meet the learning outcomes of this module,

Module Assessment Strategies

Students will work individually with their assigned dissertation supervisor and are expected to complete detailed research culminating in a written report/dissertation.

Repeat Assessments

The student will be asked to resubmit the dissertation based on feedback from their examiners.

Indicative Syllabus

The following items are indicative of what will be discussed throughout the duration of the supervisor/student interaction:

Literature Review

  • Adequately fitting in with the proposed objective

Research Instruments

  • Quality sufficient to commence the data collection

Results- Discussion and Analysis

  • Interpretation and the benefit of it
  • How the findings can be linked to the primary problem

Style, Content, Presentation and Formatting

  • Overall appropriate presentation of the document


  • Possible recommendations that could be derived from the research


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project which entailed the compilation of a research dissertation Continuous Assessment UNKNOWN 100 % End of Term 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Directed Learning Not Specified with an assigned dissertation supervisor 0.33 Weekly 0.33
Independent Learning UNKNOWN working on dissertation 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 0.33 Hours

Module Resources

Non ISBN Literary Resources

Dissertation guidelines handbook, ITSligo

Recommended Textbook:

Domegan, C., Fleming, D., (2007), Marketing Research in Ireland

Supplementary Textbooks:

Riley, M., Wood R., Clarke, M., et al, (2000) Researching and Writing Dissertations in Business and Management

Fox, M., P. Green, (2007) Doing Practitioner Research. London; Sage Publications Ltd., First Edition

Other Resources

Library visit

Additional Information

Students should refer to the Harvard referencing style when quoting or drawing reference within the dissertation