MKTG08020 2016 Professional Development and Ethics in Marketing

General Details

Full Title
Professional Development and Ethics in Marketing
Transcript Title
Prof. D and E in Marketing
N/A %
Subject Area
MKTG - Marketing
MRKT - Marketing, Tourism and Leisure
08 - NFQ Level 8
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Kate Duke, Lisa Dunne, Catherine McGuinn
Programme Membership
SG_BIMFR_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with French SG_BIMGE_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with German SG_BIMSP_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with Spanish SG_BBMTS_K08 201900 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS SG_BINTE_H08 201900 Bachelor of Business (Honours) in International Marketing and Languages SG_BTOUR_H08 202000 Bachelor of Business (Honours) in Business in Tourism with Event Management

This subject aims to provide an appreciation of the professional practice of marketing that includes an understanding of personal development and ethics in marketing. There is a clear focus on creating an awareness and reflection on the role and status of marketing practice in contemporary society. Ultimately this may assist the development of best practice marketing skills.

Learning Outcomes

On completion of this module the learner will/should be able to;


Appreciate the need to market oneself


Analyse, design, implement and evaluate an ethical approach to marketing


Debate and assess the impact of marketing practice in society


Critique the interrelationship between corporate social responsibility and marketing

Teaching and Learning Strategies

  • Lectures
  • Guest lectures
  • Class discussion and debate
  • Workshops
  • Project planning and reporting meetings

Module Assessment Strategies

Continuous Assessment 100%


  • Practical evaluation study skills 40%
  • Group/individual project 30%
  • Individual debate 30%

Repeat Assessments

As above or combination thereof.

Indicative Syllabus



1.     Marketing Oneself                                 

  • Personal development profiling
  • CV preparation
  • Marketing yourself 

2.     Ethical Marketing Practice                   

  • Marketing and ethics
  • Ethical guidelines
  • Branding and ethics
  • Ethics and marketing practice

3.  Marketing  and Society                             

  • Impact of marketing in society
  • Role of marketing in society
  • Marketing and CSR
  • Best practice CSR in marketing practice


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Practical Evaluation Study Skills Continuous Assessment Interview 40 % Week 9 1
2 Performance Evaluation Debate Continuous Assessment Oral Exam 30 % Week 15 1,2,3,4
3 Group/individual project Project Group Project 30 % End of Semester 2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Group Learning Flat Classroom Project Management Meetings 1 Weekly 1.00
Lecture Lecture Theatre In class lecture 2 Weekly 2.00
Independent Learning UNKNOWN Self directed learning 4 Weekly 4.00
Workshop Flat Classroom Workshop 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Professional Development and Ethics in Marketing-Workbook

URL Resources
Other Resources


Additional Information