MKTG08014 2016 Professional Marketing Practice
This subject aims to provide an understanding and appreciation of continuous professional development in the practice of marketing. Topics include professional marketing practice and realtionship marketing.
Learning Outcomes
On completion of this module the learner will/should be able to;
Appraise key aspects of professional marketing practice
Synethise the role of relationship management to marketing practice
Demonstrate the need for continuous professional development
Teaching and Learning Strategies
Group learning
Lecture
Workshop
Module Assessment Strategies
Continuous assessment 100%
- Marketing in practice project 40%
- Job interview 60%
Repeat Assessments
As above or combination thereof.
Indicative Syllabus
1. Professional Marketing
- Evaluate what is meant by professional marketing
- Syntheise professional codes of conduct and behaviour
- Debate the merits of professional representative bodies
- Assess standards of best practice
2. Relationship Marketing
- Debate the costs and benefits of relationship marketing
- Formulate a system for effective implementation of relationship marketing
- Critique the role of relationship management and professional practice
3. Continous Professional Development
- Demonstrate knowledge of contemporary marketing issues
- Critique the need for continuous professional development in marketing
- Debate the merits of professional recognition for the marketing discipline
Coursework & Assessment Breakdown
Coursework Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Project Marketing in Practice | Continuous Assessment | Group Project | 40 % | Week 15 | 1,2,3 |
2 | Oral Exam Job Interview and Feedback | Continuous Assessment | Oral Exam | 60 % | Week 9 | 1,2,3 |
Full Time Mode Workload
Type | Location | Description | Hours | Frequency | Avg Workload |
---|---|---|---|---|---|
Group Learning | Flat Classroom | Project Management Meetings | 1 | Weekly | 1.00 |
Lecture | Lecture Theatre | In class lecture | 2 | Weekly | 2.00 |
Independent Learning | UNKNOWN | Self directed learning | 4 | Weekly | 4.00 |
Workshop | Flat Classroom | Workshop | 1 | Weekly | 1.00 |
Module Resources
Professional Marketing Practice-Workbook
www.mii.ie
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