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MKTG08014 2016 Professional Marketing Practice

General Details

Full Title
Professional Marketing Practice
Transcript Title
Prof. Marketing Practice
Code
MKTG08014
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MKTS - Marketing, Tourism & Sport
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Stage
Fee
€
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Kate Duke, Catherine McGuinn
Programme Membership
SG_BINTE_H08 201600 Bachelor of Business (Honours) in International Marketing and Languages SG_BIMFR_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with French SG_BIMGE_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with German SG_BIMSP_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with Spanish SG_BBMTS_K08 201900 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS
Description

This subject aims to provide an understanding and appreciation of continuous professional development in the practice of marketing. Topics include professional marketing practice and realtionship marketing. 

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Appraise key aspects of professional marketing practice

2.

Synethise the role of relationship management to marketing practice

3.

Demonstrate the need for continuous professional development

Teaching and Learning Strategies

Group learning

Lecture

Workshop

 

Module Assessment Strategies

Continuous assessment 100%

 

  • Marketing in practice project 40%
  • Job interview 60%

Repeat Assessments

As above or combination thereof.

Indicative Syllabus

 

 

1.     Professional Marketing                                                          

  • Evaluate what is meant by professional marketing
  • Syntheise professional codes of conduct and behaviour
  • Debate the merits of professional representative bodies
  • Assess standards of best practice

2.     Relationship Marketing                                                       

  • Debate the costs and benefits of relationship marketing
  • Formulate a system for effective implementation of relationship marketing
  • Critique the role of relationship management and professional practice

3.   Continous Professional Development                             

  • Demonstrate knowledge of contemporary marketing issues
  • Critique the need for continuous professional development in marketing
  • Debate the merits of professional recognition for the marketing discipline

 

 

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Marketing in Practice Continuous Assessment Group Project 40 % Week 15 1,2,3
2 Oral Exam Job Interview and Feedback Continuous Assessment Oral Exam 60 % Week 9 1,2,3
             

Module Resources

Non ISBN Literary Resources

Professional Marketing Practice-Workbook

URL Resources
Other Resources

None

Additional Information

None