MKTG08014 2016 Professional Marketing Practice
Full Title
Professional Marketing Practice
Transcript Title
Prof. Marketing Practice
Code
MKTG08014
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MKTS - Marketing, Tourism & Sport
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Stage
Fee
€
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Kate Duke, Catherine McGuinn
Programme Membership
SG_BIMFR_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with French
SG_BIMGE_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with German
SG_BIMSP_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with Spanish
SG_BBMTS_K08 201900 Bachelor of Business (Honours) in Business L8 (Add-on) DoMTS
SG_BINTE_H08 201900 Bachelor of Business (Honours) in International Marketing and Languages
Description
This subject aims to provide an understanding and appreciation of continuous professional development in the practice of marketing. Topics include professional marketing practice and realtionship marketing.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Appraise key aspects of professional marketing practice
2.
Synethise the role of relationship management to marketing practice
3.
Demonstrate the need for continuous professional development
Teaching and Learning Strategies
Group learning
Lecture
Workshop
Module Assessment Strategies
Continuous assessment 100%
- Marketing in practice project 40%
- Job interview 60%
Repeat Assessments
As above or combination thereof.
Indicative Syllabus
1. Professional Marketing
- Evaluate what is meant by professional marketing
- Syntheise professional codes of conduct and behaviour
- Debate the merits of professional representative bodies
- Assess standards of best practice
2. Relationship Marketing
- Debate the costs and benefits of relationship marketing
- Formulate a system for effective implementation of relationship marketing
- Critique the role of relationship management and professional practice
3. Continous Professional Development
- Demonstrate knowledge of contemporary marketing issues
- Critique the need for continuous professional development in marketing
- Debate the merits of professional recognition for the marketing discipline
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Project Marketing in Practice | Continuous Assessment | Group Project | 40 % | Week 15 | 1,2,3 |
| 2 | Oral Exam Job Interview and Feedback | Continuous Assessment | Oral Exam | 60 % | Week 9 | 1,2,3 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Group Learning | Flat Classroom | Project Management Meetings | 1 | Weekly | 1.00 |
| Lecture | Lecture Theatre | In class lecture | 2 | Weekly | 2.00 |
| Independent Learning | UNKNOWN | Self directed learning | 4 | Weekly | 4.00 |
| Workshop | Flat Classroom | Workshop | 1 | Weekly | 1.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Module Resources
Non ISBN Literary Resources
Professional Marketing Practice-Workbook
URL Resources
www.mii.ie
Other Resources
None
Additional Information
None