MKTG07108 2016 Inter Cultural Learning Semester 2 Abroad

General Details

Full Title
Inter Cultural Learning Semester 2 Abroad
Transcript Title
Inter Cultural Abroad 2
Code
MKTG07108
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MRKT - Marketing, Tourism and Leisure
Level
07 - NFQ Level 7
Credit
10 - 10 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Clare Kelly-Coll, Deborah Keegan, Maria Diaz-Caneja, Martine Lucas, Joan Morrison
Programme Membership
SG_BIMFR_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with French SG_BIMGE_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with German SG_BIMSP_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with Spanish SG_BINTE_H08 201900 Bachelor of Business (Honours) in International Marketing and Languages
Description

This module is aimed at students availing of the Erasmus exchange programme in a partner institution abroad.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Demonstrate knowledge of cultural issues which impact on business and marketing practices of the host country

2.

Evaluate impact of culture on business developments and strategies

3.

Use analytical skills through project and case study work.

Teaching and Learning Strategies

strategy to be determined by host institution

Module Assessment Strategies

Assessment strategy to be determined by host institution.

Repeat Assessments

Repeat Assessment  to be determined by host institution.

Indicative Syllabus

The syllabus to be determined by host institution.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment in the form of projects or exams to be determined by host institution Continuous Assessment UNKNOWN 100 % Any 1,2,3
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Inter Cultural Studies 6 Weekly 6.00
Total Full Time Average Weekly Learner Contact Time 6.00 Hours

Module Resources

Non ISBN Literary Resources

A list of titles to be determined by host institution.

URL Resources

None

Other Resources

Specialised dictionary.

Additional Information

None