MKTG07071 2016 Inter Cultural Learning Semester 1 Abroad

General Details

Full Title
Inter Cultural Learning Semester 1 Abroad
Transcript Title
Cultural Studies Abroad 1
Code
MKTG07071
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MRKT - Marketing, Tourism and Leisure
Level
07 - NFQ Level 7
Credit
10 - 10 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Clare Kelly-Coll, Deborah Keegan, Maria Diaz-Caneja, Martine Lucas, Joan Morrison
Programme Membership
SG_BINTE_H08 201600 Bachelor of Business (Honours) in International Marketing and Languages SG_BIMFR_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with French SG_BIMGE_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with German SG_BIMSP_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with Spanish
Description

This module is aimed at students availing of the Erasmus exchange programme in a partner institution abroad.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Demonstrate knowledge of different cultural practices in the host country

2.

Show an understanding of how cultural practices impact on international marketing environment

3.

Use analytical skills through project and case study work.

Teaching and Learning Strategies

Teaching and Learning strategy will be determined by the host institution

Module Assessment Strategies

Assessment strategies to be determined by host institution.

Repeat Assessments

Written and/or oral project

Indicative Syllabus

Syllabus to be determined by host institution.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment in the form of projects or exams to be set by host institution. Continuous Assessment UNKNOWN 100 % Any 1,2,3
             
             

Module Resources

Non ISBN Literary Resources

A list of titles to be submitted by host institution.

Other Resources

Specialised dictionary.

Additional Information

None