MKTG07069 2011 Business/Marketing Semester 1 Abroad

General Details

Full Title
Business/Marketing Semester 1 Abroad
Transcript Title
Marketing Abroad 1
N/A %
Subject Area
MKTG - Marketing
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
10 - 10 Credits
Start Term
2011 - Full Academic Year 2011-12
End Term
9999 - The End of Time
Deborah Keegan, Joan Morrison, Maria Diaz-Caneja, Martine Lucas, Sarah OBeirne, Clare Kelly-Coll
Programme Membership
SG_BMARK_B07 201100 Bachelor of Business in Marketing & Lang Study Abroad SG_BIMFR_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with French SG_BIMGE_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with German SG_BIMSP_H08 201900 Bachelor of Business (Honours) in Business in International Marketing with Spanish SG_BINTE_H08 201900 Bachelor of Business (Honours) in International Marketing and Languages

This module is aimed at students availing of the Erasmus exchange programme in a partner institution abroad.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate knowledge of business and marketing practices in host country.


Show an understanding of the international marketing environment.


Use analytical skills through project and case study work.

Module Assessment Strategies

Assessment strategies to be determined by host institution.

Indicative Syllabus

Syllabus to be determined by host institution.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment in the form of projects or exams to be set by host institution. Continuous Assessment UNKNOWN 100 % Any 1,2,3

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Marketing/Business 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

A list of titles to be submitted by host institution.

Other Resources

Specialised dictionary.

Additional Information

Learning outcomes and assessment strategies may vary between institutions.