MKTG07046 2016 Events Project Management

General Details

Full Title
Events Project Management
Transcript Title
Events Project Management
N/A %
Subject Area
MKTG - Marketing
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Joanna Sweeney

This subject will demonstrate critical appreciation of event planning and management practically being able to apply this within the industry setting.

Learning Outcomes

On completion of this module the learner will/should be able to;


   Demonstrate an awareness of applying event management in real life situations


 Develop a critical appreciation of applying event design and planning


Display practical knowledge of systems and processes of  event management and monitoring


     Interpret key concepts and applications of successful marketing of events


Analyse, interpret, monitor and recommend practical actions for the successful financial management of events


Assess innovations, trends and future development associated with practical event management

Teaching and Learning Strategies

1) Identify an event design of your choice

2) Develop and organise the event locally/on campus.

3) Collaborate with expertise/event manager in implementing the event.

4) Develop a marketing plan on how you hope to market the event.

5) Manage the funding, sponsorship & ticketing of the event

6) Prepare a comprehensive safety management plan for the event including sourcing insurance & conducting a risk assessment

7) Develop a volunteer programme & implement this during the event

8) Consider Logistics such as environmental, social, political impact of the event

9) Conduct marketing research to confirm the feasibility of this event pre, during & post

Module Assessment Strategies

   Continuous Assessment                                                                             100%

The subject is a practical application of the previous semester. Students will carry out a series of deliverables to gain marks within this subject.                                                                               

Repeat Assessments

Student must attend & volunteer at an event over the summer & write up a detailed case study on all aspects of event management pertaining to the event

Indicative Syllabus

•1.    The Events Business                                                                                                    

  • Apply an overview of events management  pertaining to real life event (1,2)
  • Distinguish between typologies and characteristics of practical events(1,2,3)
  • Demonstrate size and scope of the practical event (1,2,3,4)
  • Inspect the structure of demand determinant for the event project(1,2,3)
  • Examine the event project within an Irish context (1,2,3)                                                                                  
  • Interpret the structure of the event project within the public, private and voluntary sectors (1, 2, and 3)
  • Examine the third sector, committees and individuals who may be interested in collaboration on project (1, 2, and 3)
  • Demonstrate legalities and insurance pertaining to the event project management (3)


2. The event planning process                                                                              


  • Analyse the feasibility of the event project (1,2,3)
  • Demonstrate the planning process for events- critical path analysis and Gantt charts  (3)
  • Inspect attendee management for the event project (3)
  • Debate demand and operational planning for the project (3)
  • Examine risk and decision making for the event project (2,3)
  • Implementation of the planning process(2,3,4)
  • Manage the evaluation and monitoring of event as a project (3,5)


3. Logistics of event management                                                                           


  • Examine the preparation for the event project ( 3,4,5,6)
  • Use of logistics and support services, creating the ambience (3,4,5,6)
  • Interpret principles and applications of event systems such as ticketing and reservations( 2,3,4,5,6)
  • Design operational activities and programming( 4,5,6)
  • Examine the roles of organizational manager and the team involved in the event (3,4,5,6)
  • Interpret the factors influencing the number and type of staff (5,6)
  • Relate risk management  and emergency services ( 3,4,5,6)
  • Organise monitoring and evaluation for the event project ( 3,4,5,6)


4. Marketing for the events industry                                                                      

  • Design marketing campaigns for a new event (4)
  • Manage cooperative partnerships and strategic alliances (4)
  • Examine the marketing event plan and lead timing for the project (4)
  • Examine events and the location dynamic (3,4)
  • Re launching  and redesigning campaigns for existing events(3,4)
  • Examine entrepreneurship and innovative marketing techniques (3,4,5,6)


5. Financial management for events                                                                       

  • Interpret the economics and evaluation of the event project (5,6)
  • Inspect revenue and cost management for the event project (5,6)
  • Examine approaches in financing the event -sponsorship and public funding applications(5,6)
  • Examine the allocation of financial resources for the event project ( 5,6)
  • Interpret I.T. Event management software and application for the event project ( 5,6)

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project PBL EVENT DESIGN Continuous Assessment UNKNOWN 100 % OnGoing 1,2,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Group Learning Lecture Theatre PBL 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Shone (2013) Successful Event Management: A Practical Handbook. Cengage Learning, Inc; 4th Revised edition edition

Getz (2012)Event Studies: Theory, Research and Policy for Planned Events. Routledge; 2 edition

Bowdin (2010)Events Management.Routledge; 3 edition


Harris (2003) Essential Event Planning Kit Publisher: Americas Group Publications,U.S.; 4th Revised edition edition (1 Jun 2003) ISBN-10: 0935047360 ISBN-13: 978-0935047363

Entrepreneur Press (2008)Start Your Own Event Planning BusinessPublisher: Entrepreneur Press; 2 edition (1 Aug 2008)ISBN-10: 1599181274 ISBN-13: 978-1599181271

Wolf et al (2005) Event Planning Made Easy: 7 Simple Steps to Making Your Business or Private Event a Huge Success from the Industry's Top Event Planner Publisher: McGraw-Hill Professional (1 May 2005) ISBN-10: 0071446532 ISBN-13: 978-0071446532

SHONE/PARRY (2010)  Successful Event Management Publisher: CENGAGE Lrng Business Press; Third edition (18 May 2010)ISBN-10: 1408020750 ISBN-13: 978-1408020753

Other Resources

Bowdin. G, Allen. J, O'Toole. W, Harris. R & Mc Donnell. (2006) Events Management ( 2nd ed) Butterworth- Heinmann. Elsevier

Boissevain, J (1992) Revitalising European Rituals London:Routledge

Drew, J (1997) The art of event/meeting planning in the US and abroad Dublin: UCD.

Hall, C (1992) Hallmark tourist events: Impacts, management, and planning .Belhaven

Allen. J, O'Toole. W, Mc Donnell. I & Harris. R (2002) Festival and Special Event Management ( 2nd ed) Wiley & Sons. Australia

Web of Science




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