MKTG06046 2013 Professional Practice 3 (Marketing)

General Details

Full Title
Professional Practice 3 (Marketing)
Transcript Title
N/A %
Subject Area
MKTG - Marketing
COMP - Computing & Creative Practices
06 - NFQ Level 6
05 - 05 Credits
Start Term
2013 - Full Academic Year 2013-14
End Term
9999 - The End of Time
Louis McManus, Nevil Walsh, Emer Ward
Programme Membership
SG_DCRDS_B07 201300 Bachelor of Arts in Creative Design SG_DCRDS_H08 201300 Bachelor of Arts (Honours) in Creative Design

This module introduces the students of Creative Design to the role and importance of Marketing in the Creative Design Process

Learning Outcomes

On completion of this module the learner will/should be able to;


To understand the concept of marketing and its applicability to creative industries


To undertake marketing research


To investigate different selling and marketing approaches available to organisations



To provide marketing solutions to business and design problems


To appreciate the importance of the user/customer in design

Module Assessment Strategies

Continuous Assessment involves an allocation of 70% to academic reading, interpretation and reporting, PBL project and common project with design as well as sales presentations and the production of marketing/communciations plans.

Indicative Syllabus

The marketing concept

The marketing environment

Marketing Research methods

The Marketing mix

  Product and service concept


   Selling Techniques

   Integrated Marketing Communications

  Pricing  methods

  Distribution decisions

Online Marketing

Customer Service

Marketing communications

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
70 %
End of Semester / Year Formal Exam
30 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Formative and Summative Assessment PBL projects, shared projects, presentations, group and individual, practical and academic Continuous Assessment UNKNOWN 70 % OnGoing 1,2,3,4,5

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam 1 hour final exam Final Exam UNKNOWN 30 % End of Term 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Problem Based Learning Flat Classroom Marketing 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Christine Domegan and Declan Fleming (2011) Marketing Research In Ireland published by Gill and Macmillan

Suzanne Twomey (2007) Customer Service In Ireland published by Gill and Macmillan

Donal Rogan (2011) Marketing  An introduction for students in Ireland publihsed by Gill and Macmillan

Other Resources

Newspapers and business magasines - Irish and International

Articles from the Journals of Marketing and Harvard Business Review

Articles from McKninsey quarterly and MIT Sloan Management Review

Additional Information