MKTG06037 2016 Events Management

General Details

Full Title
Events Management
Transcript Title
Events Management
N/A %
Subject Area
MKTG - Marketing
BUS - Business
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Joanna Sweeney
Programme Membership
SG_BTOUR_C06 201600 Higher Certificate in Business in Tourism SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This subject will demonstrate critical appreciation of event planning and management conceptually being able to apply this within the industry setting.

Learning Outcomes

On completion of this module the learner will/should be able to;


  Demonstrate an awareness of event management


Develop a critical appreciation of event design and planning


Display knowledge of systems and processes of event management and monitoring


Interpret key concepts and applications of successful marketing of events


Analyse, interpret, monitor and recommend actions for the successful financial management of events


Assess innovations, trends and future development associated with event management

Teaching and Learning Strategies


Module Assessment Strategies

Students will construct a best practice guide for running events in Ireland x 30%

Students will submit a proposal in relation to the event they will run in the following semester within the subject Event Project Management x 10%

Final Exam x 60%


Repeat Assessments


Module Dependencies

EMPR06001 201000 Introduction to Event Management & P.R.

Indicative Syllabus

  • The Events business
  • The supply and suppliers within the event industry
  • The event planning process
  • Marketing for the events industry
  • Legislation & Health & Safety considerations
  • Financial management for events
  • Case studies and contemporary issues surrounding festivals and events

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment Continuous Assessment UNKNOWN 40 % OnGoing 1,2,3,4,5,6

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam UNKNOWN 60 % End of Term 1,2,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 3 Weekly 3.00
Independent Learning UNKNOWN Self Study 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Bowdin et al(2010) Events Management Publisher: A Butterworth-Heinemann Title; 3 edition (14 Aug 2010) ISBN-10: 1856178188 ISBN-13: 978-1856178181

Getz (2007) Event Studies: Theory, Research and Policy for Planned Events (Events Management)(2007) Publisher: A Butterworth-Heinemann Title (17 May 2007)ISBN-10: 0750669594 ISBN-13: 978-0750669597

 Tum et al (2005) Management of Event Operations (Events Management)Publisher: A Butterworth-Heinemann Title (23 Sep 2005) ISBN-10: 0750663626 ISBN-13: 978-0750663625

The Event Safety Guide: A Guide to Health, Safety and Welfare at Music and Similar Events (Guidance Booklets)Health and Safety Executive (HSE) Publisher: HSE Books; 2nd Revised edition edition (Oct 1999)ISBN-10: 0717624536 ISBN-13: 978-0717624539

Conway (2009) The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event Publisher: How To Books Ltd; 3Rev Ed edition (30 April 2009)ISBN-10: 1845283031 ISBN-13: 978-1845283032

 Entrepreneur Press (2008)  Start Your Own Event Planning BusinessPublisher: Entrepreneur Press; 2 edition (1 Aug 2008)ISBN-10: 1599181274 ISBN-13: 978-1599181271

Other Resources


Science Direct

Web of Science

Additional Information