MGMT09026 2019 Entrepreneurship
This module will focus on the practicalities of innovating, starting and leading new ventures and/or projects in start-ups, SMEs, large corporations and non-profit organisations. The student is introduced to the interactive nature and nuances of innovation, entrepreneurial thinking, creativity and action for the purposes of becoming entrepreneurial leaders, change agents and innovative thinkers. This module demonstrates that innovation cannot be implemented without an entrepreneurial initiative and mindset and that a concept must be developed into a proposal suitable for presentation to relevant funding agencies and other interested parties. Consideration will be given to the major theoretical and conceptual issues from the literature that underpins entrepreneurial leadership and their application in a variety of contexts. This module will provide the knowledge, skills and orientation that can enhance the success of leading entrepreneurial activity undertaken by graduates.
On completion of this module the learner will/should be able to;
Outline and evaluate the major theories and concepts from the entrepreneurship and entrepreneurial leadership literature and relate them to practical applications in a variety of settings.
Demonstrate an understanding of entrepreneurial thinking and the interdependent nature of entrepreneurship, innovation, creativity, and leadership.
Critically analyse the value of innovative ideas and define the market for such innovation, including dealing with uncertainty, risk and failure.
Demonstrate diagnostic skills and a conceptual framework for new venture creation/problem solving in an organisation or society
Develop ideas into workable business concepts and models, and assess the knowledge, skills, attitudes and behaviours of individuals and/or teams necessary to bring an innovation to market.
Teaching and Learning Strategies
Live online learning will occur weekly. Once per term students will be offered the opportunity to attend for classroom-based learning. The onsite teaching and learning plan will be developed in consultation with students. It may vary year by year.
A variety of teaching and learning techniques will be incorporated including interactive discussions, case studies, problem-based learning, skill building exercises, flipped classroom, peer learning.
As Masters level students will be required to actively engage in significant self-directed study and must engage in learning that exceeds module objectives.
Module Assessment Strategies
The priority for every live session will be to read and prepare the case and/or the assigned pre-reading material. The learner should have detailed knowledge of the assigned pre-reading content. Learner engagement in live class discussion and forum posts is strongly encouraged.
Participants will use module learning to develop a comprehensive plan to lead and develop a new venture. This project will be completed in parts that (approximately) simulate the steps that many entrepreneurs take in leading and creating a new venture. These steps consist of:
- The initial assessment will involve pairs/groups of participants conceiving a new venture and assessing the implications for their organisation (real or fictional). The ideas will be pitched to potential partners in the class. The participants will more fully develop the most promising of the ideas, from the perspectives of the venture itself and any organisational implications.
- In the second step, the participants will critically assess and reflect on the new venture work to-date.
- The final step is a full plan presentation and report, where groups of participants will fully develop a business plan and an investor presentation. The new venture ideas for this final stage will be selected by the class group from among those ideas presented in the second stage.
The repeat assessment strategy will be dependent on overall grades and will be decided and documented at the Progression and Award Boards.
Repeat submissions are capped at 40%.
LO1) Outline and evaluate the major theories and concepts from the entrepreneurship and entrepreneurial leadership literature and relate them to practical applications in a variety of settings: The student will receive an introduction to entrepreneurial thinking and leadership, which may include the entrepreneurial mindset, identifying characteristics of successful entrepreneurs and entrepreneurial teams, and leading the entrepreneurship and intrapreneurship process.
LO2) Demonstrate an understanding of entrepreneurial thinking and the interdependent nature of entrepreneurship, innovation, creativity, and leadership: For example, the learner will be introduced to value propositions and business models. It is intended that the student will also develop leadership, innovation and creativity traits through individual and team-based techniques, and demonstrate characteristics of entrepreneurial role models and leaders.
LO3) Critically analyse the value of innovative ideas and define the market for such innovation, including dealing with uncertainty, risk and failure: The learner will identify and harness the value of innovation, which may include assessing opportunities, defining value, market research, intellectual property and the commercialisation process.
LO4) Demonstrate diagnostic skills and a conceptual framework for new venture creation/problem-solving in an organisation or society: The student will consider new venture planning that could include concepts such as causation, effectuation, and pitching new ideas as well as entrepreneurship and organisational behaviour and human resources scaling.
LO5) Develop ideas into workable business concepts and models, and assess the knowledge, skills, attitudes and behaviours necessary to bring an innovation to market: The learner will develop an understanding of the processes of bringing a new venture to the marketplace, which may include, for example, market analysis, models of new ventures, business planning, effecting organisational change, stakeholder management and potential growth strategies. The student may also consider the role of social capital, development and management of the business and social networks.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Pitching - New venture opportunity and developed ideas presentations (Group)||Continuous Assessment||Assignment||35 %||Week 6||1,2,3,4|
|2||Pitch - Evaluation and Reflection (Group)||Continuous Assessment||Written Report||25 %||Week 10||2,3,4,5|
|3||Full Plan Report (Group)||Continuous Assessment||Written Report||40 %||Week 13||1,2,3,4,5|
Required & Recommended Book List
2013-05-24 Managing Innovation: Integrating Technological, Market and Organizational Change John Wiley & Sons
ISBN 111836063X ISBN-13 9781118360637
2013-08-30 Disciplined Entrepreneurship: 24 Steps to a Successful Startup John Wiley & Sons
ISBN 9781118692288 ISBN-13 9781118692288
2012-03-01 The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company: 1 K & S Ranch
ISBN 9780984999309 ISBN-13 9780984999309
2008-05-20 Managing Innovation, Design and Creativity Wiley
ISBN 0470510668 ISBN-13 9780470510667
2011-10-15 The Lean Startup Crown Publishing Group, Division of Random House Inc
ISBN 9780307887894 ISBN-13 9780307887894
2001-09-01 The Monk and the Riddle: The Art of Creating a Life While Making a Life: The Art of Creating a Life While Making a Living Harvard Business Review Press
ISBN 9781578516445 ISBN-13 9781578516445
2011-10-04 The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business Harper Business
ISBN 9780062060242 ISBN-13 9780062060242
2010-08-20 Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers John Wiley & Sons
ISBN 9780470876411 ISBN-13 9780470876411
2009-10-13 Design of Business: Why Design Thinking is the Next Competitive Advantage Harvard Business Review Press
ISBN 9781422177808 ISBN-13 9781422177808
Journal articles will be recommended to students for background reading associated with each topic
Relevant links will be recommended to students for background reading associated with each topic
IT Sligo Journal Databases