MGMT08028 2016 Strategy

General Details

Full Title
Transcript Title
N/A %
Subject Area
MGMT - Management
BUS - Business
08 - NFQ Level 8
10 - 10 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary McGuckin, Paul McWeeney, Marie Moran
Programme Membership
SG_BBUSS_K08 201600 Bachelor of Business (Honours) in Business in Business accs

This module will provide students with a comprehensive understanding of fundamental strategy concepts and frameworks, and their relevance for a contemporary organisation. It will provide students with the analytical and critical appraisal skills required to construct an integrated strategic view of an organisation and its external environment.

Learning Outcomes

On completion of this module the learner will/should be able to;


Articulate the key concepts associated with strategic planning, strategy implementation and strategic decision making in a contemporary organisation.


Apply strategy frameworks to gain an understanding of an organisation's external environment.


Explain the resource based view of strategy and use appropriate models to evaluate an organisation's resources, capabilities and core competences.


Identify and analyse the key drivers of strategic change, and critically evaluate change management models and theories.


Demonstrate an understanding of directional strategies including diversification, mergers, acquisitions and strategic alliances.


Critically analyse the importance of corporate governance, ethics and corporate social responsiblity in the modern business environment.

Teaching and Learning Strategies

The module is delivered using online lectures with supporting material available for students' independent learning. 

Module Assessment Strategies

Assessment will consist of continuous assessment using case studies or essays and a final examination.

Repeat Assessments

Exam and/or CA depending on relults.

Indicative Syllabus

Concepts of Strategic Management

  • Strategic management model
  • Strategic intent: objectives, values, vision and mission statements
  • Strategic auditing process
  • Culture & strategy
  • Leadership - a strategic perspective

Environmental Scanning & Industry Analysis

  • Strategic frameworks e.g. Porters Five Forces, strategic group analysis, scenario planning
  • Competitive intelligence

Internal Scanning & Organisational Analysis

  • Resource-based view of strategy
  • Value-creating activities
  • Management of knowledge, learning and innovation

Strategy Formulation

  • Directional strategies: growth, stability and retrenchment
  • Diversification, mergers, acquisitions, strategic alliances
  • Innovation & entrepreneurship - a strategic perspective

Contemporary Strategic Management Issues

  • Analysing and managing strategic change
  • Role of corporate governance, ethics & corporate social responsiblity 

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous assessment Continuous Assessment Assignment 30 % Any 1,2,3

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Exam Final Exam Closed Book Exam 70 % End of Semester 1,2,3,4,5,6

Part Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Lecture 2 Weekly 2.00
Independent Learning Not Specified Independent Learning 5 Weekly 5.00
Total Part Time Average Weekly Learner Contact Time 2.00 Hours

Required & Recommended Book List

Recommended Reading
2013-12-05 Exploring Strategy Text Only Pearson Education Limited
ISBN 1292002557 ISBN-13 9781292002552

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version. Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into action in their everyday work * Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts * Interactive eText - take the text with you wherever you are Please note that the product you are purchasing does not include MyStrategyLab. MyStrategyLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007014) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit

Recommended Reading
2013-01-22 Contemporary Strategy Analysis: Text and Cases Wiley
ISBN 111994189X ISBN-13 9781119941897

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. Additional teaching resources are also available for instructors, including an instructor s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis. com

Module Resources

URL Resources

Other Resources

Case studies will be provided where neecessary by the lecturer eg from Case Centre