LANG07003 2016 Business English 2

General Details

Full Title
Business English 2
Transcript Title
Business English 2
N/A %
Subject Area
LANG - Foreign Language
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Siobhan O'Dea
Programme Membership
SG_BINTR_J07 201900 Bachelor of Business in Business in International Marketing Erasmus

+This subject aims to enable students to develop oral and written language skills in order to communicate effectively and confidently in a wide range of business situations through the medium of English. It also provides students with a more extensive knowledge of the contrasts and variations in business culture.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate the ability to use oral language skills to communicate in a wide range of business situations e.g. marketing a product, advertising, negotiating, interviewing and presenting for interview, collaborating in a group and facilitating meetings etc.


Make and evaluate oral presentations with an awareness of structure, pronunciation  body language and grammatical accuracy


Recognize and apply the fundamentals of language, grammar, and structure in written and oral language.


Employ a variety of written formats  relevant to professional development and practice.


Recognize and evaluate the influence of culture on business.

Teaching and Learning Strategies

Students will participate actively in their own learning through oral presentations, role plays, case studies and class feedback. Self-study techniques, such as learning logs, will chart students' written work and allow them to reflect on learning. Appropriate use will be made of oral and aural aids such as video and audio tapes. The primary methodology will make use of group work, pair work and individual monitoring of students to deal with special grammar needs.

Module Assessment Strategies


Final written exam testing grammar, written functions,vocabulary etc.                   50%

Group project, communication problem                                                           15%

Learning Grammar log                                                                                 5%

Individual oral presentation                                                                          15%

Listening test                                                                                           15%

Repeat Assessments

Written exam                                                                                         100%

Indicative Syllabus

Syllabus Content:


1.0                   Oral Communication                                                                       

        1.1    Apply and practice oral techniques of voice work and body language.

        1.2    Demonstrate oral presentation techniques emphasizing structure, delivery and content.

        1.3   Appraise and evaluate peer presentations, recognizing importance of active listening and   constructive feedback                  

        1.4   Apply the language conventions and techniques of meetings and group facilitati

        1.5    Dramatize through role-plays the language of negotiation, agreement, conflict resolution,  assertiveness.


2.0                   Written Communication                  

        2.1    Practice effective writing style and register suitable for business.

        2.2     Design and prepare effective documents for professional practice: - letter,  memo,      summary, minutes, press release.

        2.3    Maintain a learning log for practice of written work and a record of learning.

        2.4    Illustrate the process of documentation.

        2.3    Practice free composition concentrating on accuracy of language.


3.0                   Fundamentals Of Language

        3.1    Reading skills - intensive reading, comparing, comprehension.

        3.2    Listening skills - listen for gist, take notes, transfer information.

•      3.3        Structure and grammar- Demonstrate through practice and drill the correct use of e.g. review of tenses, modal verbs, conditional etc.


4.0                   Cultural Studies                                                                                                                             

             4.1    Review television and video with suitable didactic materials to increase

         vocabulary encourage debate and focus on elements of culture and     



        4.2     Compare Irish customs and business conventions with those of other

countries. Distinguish business protocol -forms of address, making contact, touch behavior, gestures, orientation to time, formality, dress code, etc.(


abus content

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Group Project Communication problem Continuous Assessment Assessment 15 % Week 11 1,2,3,4,5
2 Individual Project Individual oral presentation Continuous Assessment Assessment 15 % OnGoing 1,2,3
3 Continuous Assessment Grammar log Continuous Assessment Assessment 5 % OnGoing 3,4
4 Listening test Practical Multiple Choice 15 % Week 12 1,2

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Assessment 50 % End of Term 3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Group Learning Flat Classroom lecture/ facilitator 2 Weekly 2.00
Group Learning Flat Classroom lecture/ facilitator 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2008-12-01 New Headway Advanced Student's Book: English Course (Headway) Oxford University Press
ISBN 0194369307 ISBN-13 9780194369305

The world's best-selling adult English course - a perfectly-balanced syllabus, strong grammar focus, and full support at Advanced level.

Recommended Reading
2001-06-22 DBE: Skills for Business English Study Book 3 Delta Publishing
ISBN 1900783460 ISBN-13 9781900783460
Recommended Reading
1990-05 People, Communication, and Organisations (Management and Communication Skills) Financial Times Management
ISBN 0273032690 ISBN-13 9780273032694

People, Communication and Organisations, Second Edition covers the fast-moving field of interpersonal communication in organisations, including sections on management and leadership techniques, persuasive communication in sales, PR and advertising as well as current trends and developments in IT office systems, hardware and software applications. Concentrates on helping you acquire practical and effective communication skills and a thorough understanding of the application of IT. Examines organisations at work and methods for improving their effectiveness; motivating people at work; techniques and tools of business administration and the development of interpersonal skills.Written for BTEC National students, and provides full coverage of the double core units "People in Organisations 1 and 2". Each major area of study includes information, interspersed with practical self assessment activities and illustrations, models and diagrams. Topics are followed by "build-up" tasks, case studies and active learning assignments as well as new work experience and simulation activities. Extra chapters are included on writing persuasive copy (adverts, press releases, brochures etc). Features commercial challenges in organisation - handling stress and managing change.

Recommended Reading
2011-01-01 Market Leader Upper Intermediate Course Book with DVD-ROM Pearson Longman
ISBN 1408237091 ISBN-13 9781408237090

The 3rd edition Course Book includes: * All new reading texts from the Financial Times * All new case studies with opinions from successful consultants who work in the real world of business * All new listening texts reflecting the global nature of business * New 'Business Across Cultures' spreads * New Vocabulary Trainer

Recommended Reading
2012-04-23 English Grammar in Use: A Self-study Reference and Practice Book for Intermediate Students of English - with Answers Cambridge University Press
ISBN 0521189063 ISBN-13 9780521189064

English Grammar in Use Fourth edition is an updated version of the world's best-selling grammar title. It has a fresh, appealing new design and clear layout, with revised and updated examples, but retains all the key features of clarity and accessibility that have made the book popular with millions of learners and teachers around the world. This 'with answers' version is ideal for self-study. An online version, book without answers, and book with answers and CD-ROM are available separately.

Module Resources

Non ISBN Literary Resources

Core Text


Market Leader

Cotton David, Falvey David, Kent Simon



Skills for Business English

Dwyer, Anne










Supplementary Reading


English Grammar in Use

Murphy, Raymond

Oxford University Press



Soars, John & Liz

Oxford University Press












URL Resources

Other Resources