LANG07002 2016 Business English 1

General Details

Full Title
Business English 1
Transcript Title
Business English 1
N/A %
Subject Area
LANG - Foreign Language
MRKT - Marketing, Tourism and Leisure
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Siobhan O'Dea
Programme Membership
SG_BINTR_J07 201900 Bachelor of Business in Business in International Marketing Erasmus

This subject aims to enable students to develop oral and written skills in order to communicate effectively and confidently in a wide range of business situations through the medium of English. It also provides students with a more extensive knowledge of the contrasts and variations in business culture.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate the ability to use oral language skills to communicate in a wide range of business situations e.g. marketing a product, advertising, negotiating, interviewing and presenting for interview, collaborating in a group and facilitating meetings etc.


Make and evaluate oral presentations with an awareness of structure, pronunciation  body language and grammatical accuracy


Recognize and apply the fundamentals of language, grammar, and structure in written and oral language.


Employ a variety of written formats relevant to professional development and practice


Recognize and evaluate the influence of culture on business.

Teaching and Learning Strategies

Students will participate actively in their own learning through oral and written presentations, role plays, case studies, problem based learning and class feedback. Self-study techniques, such as learning logs, will chart students' written work and allow them to reflect on learning. Appropriate use will be made of oral and aural aids such as video and audio tapes in preparation for oral assessment. The primary methodology will make use of group work, pair work and individual monitoring of students to deal with special grammar needs.

Module Assessment Strategies

Final written exam, test of grammar, written functions, vocabulary etc. = 50%

Multiple choice 10 minute oral exam.                                             = 20%

Written research report on an aspect of Business culture.                    = 20%

Continuous assessment Grammar log                                             = 10%

Repeat Assessments

Written exam.                                                                          100%

Indicative Syllabus

Oral Communication                                                                       

1.1    Apply and practice oral techniques of voice work and body language.

1.2    Demonstrate oral presentation techniques emphasizing structure, delivery and content.

1.3    Identify methods to overcome anxiety

1.4    Appraise and evaluate peer presentations, recognizing importance of active listening and constructive feedback.

1.5    Practice telephone skills within the context of general listening skills. Recognize cultural differences when using the telephone.

1.6    Dramatize through role-plays the language of negotiation, agreement, conflict resolution, assertiveness.

Written Communication                  

2.1    Practice effective writing style and register suitable for business.

2.2     Design and prepare effective documents for professional practice: - letter,  memo, summary, minutes, press release.

2.3    Identify and apply the principles of practical report writing.

2.4    Illustrate the process of documentation.

2.3    Practice free composition concentrating on accuracy of language.


3.0                   Fundamentals Of Language             

3.1    Reading skills - skim, scan, summarize, compare written passages for academic and exam purposes.

3.2    Listening skills - listen for gist, take notes, transfer information.

3.3    Structure and grammar- Demonstrate through practice and drill the correct use of e.g. tenses, reported  speech, prepositions, etc.


4.0                   Cultural Studies                                                                                                                                 

             4.1    Review television and video with suitable didactic materials to increase vocabulary encourage  debate and focus on elements of culture and business.

            4.2     Compare Irish customs and business conventions with those of other countries. Distinguish business    protocol - forms of address, making contact, touch behavior, gestures, orientation to time, formality,  dress code, etc.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Multiple Choice 10 minute oral exam Continuous Assessment UNKNOWN 20 % Week 12 1,2,3
2 Written Report Report on an aspect of Business culture Continuous Assessment UNKNOWN 20 % Week 11 3,4,5
3 Continuous Assessment Grammar log Continuous Assessment UNKNOWN 10 % OnGoing 3,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Test of grammar, written functions, vocabulary etc. Final Exam Assessment 50 % End of Term 3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Group Learning Flat Classroom Group exercises aligned with theory input 2 Weekly 2.00
Group Learning Flat Classroom Group exercises aligned with theory input 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2010-03-01 Market Leader 3rd Edition Intermediate Test File Pearson Education
ISBN 1408219816 ISBN-13 9781408219812

The 3rd edition Course Book includes: * All new reading texts from the Financial Times * All new case studies with opinions from successful consultants who work in the real world of business * All new listening texts reflecting the global nature of business * New 'Business Across Cultures' spreads * New Vocabulary Trainer

Recommended Reading
20001 Market Leader Longman

Recommended Reading
2011 Market leader Pearson

Recommended Reading
2011 Market Leader Pearson

Recommended Reading
2001-06-22 DBE: Skills for Business English Study Book 3 Delta Publishing
ISBN 1900783460 ISBN-13 9781900783460
Recommended Reading
2012-04-23 English Grammar in Use with Answers and CD-ROM: A Self-Study Reference and Practice Book for Intermediate Learners of English Cambridge University Press
ISBN 052118939X ISBN-13 9780521189392

English Grammar in Use Fourth edition is an updated version of the world's best-selling grammar title. It has a fresh, appealing new design and clear layout, with revised and updated examples, but retains all the key features of clarity and accessibility that have made the book popular with millions of learners and teachers around the world. The CD-ROM contains lots of additional practice exercises to consolidate learning, ideal for self-study but also suitable for reinforcement work in the classroom. An online version and book without answers are available separately.

Recommended Reading
1990-05 People, Communication, and Organisations (Management and Communication Skills) Financial Times Management
ISBN 0273032690 ISBN-13 9780273032694

People, Communication and Organisations, Second Edition covers the fast-moving field of interpersonal communication in organisations, including sections on management and leadership techniques, persuasive communication in sales, PR and advertising as well as current trends and developments in IT office systems, hardware and software applications. Concentrates on helping you acquire practical and effective communication skills and a thorough understanding of the application of IT. Examines organisations at work and methods for improving their effectiveness; motivating people at work; techniques and tools of business administration and the development of interpersonal skills.Written for BTEC National students, and provides full coverage of the double core units "People in Organisations 1 and 2". Each major area of study includes information, interspersed with practical self assessment activities and illustrations, models and diagrams. Topics are followed by "build-up" tasks, case studies and active learning assignments as well as new work experience and simulation activities. Extra chapters are included on writing persuasive copy (adverts, press releases, brochures etc). Features commercial challenges in organisation - handling stress and managing change.

Recommended Reading
2008-12-01 New Headway Advanced Student's Book: English Course (Headway) Oxford University Press
ISBN 0194369307 ISBN-13 9780194369305

The world's best-selling adult English course - a perfectly-balanced syllabus, strong grammar focus, and full support at Advanced level.

Module Resources

Non ISBN Literary Resources

Recommended Reading


Core Text


Market Leader

Cotton David, Falvey David, Kent Simon



Skills for Business English

Dwyer, Anne









Supplementary Reading


English Grammar in Use

Murphy, Raymond

Oxford University Press



Soars, John & Liz

Oxford University Press










URL Resources

Other Resources