LANG06114 2021 German Language, Culture and Contemporary Media 2.2

General Details

Full Title
German Language, Culture and Contemporary Media 2.2
Transcript Title
German Language, Culture and C
N/A %
Subject Area
LANG - Foreign Language
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Deborah Keegan, Mr. John Kelleher, Joan Morrison, Martine Lucas, Sarah OBeirne, Clare Kelly-Lahon, Juan Manuel Real Espinosa
Programme Membership
SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management SG_BMKTG_B07 202000 Bachelor of Business in Marketing SG_BMARK_H08 202000 Bachelor of Business (Honours) in Marketing SG_BACCO_C06 202100 Higher Certificate in Business in Accounting L6 SG_BADMN_B07 202100 Bachelor of Business in Business Administration L7 SG_BBUSI_C06 202100 Higher Certificate in Business in Business Studies L6 SG_BBUSI_H08 202100 Bachelor of Business (Honours) in Business L8 (Ab-initio) SG_BBUSS_B07 202100 Bachelor of Business in Business L7 SG_BFINA_H08 202100 Bachelor of Business (Honours) in Business in Finance and Investment SG_BSALE_B07 202100 Bachelor of Business in Business in Marketing and Sales SG_BINTE_H08 202100 Bachelor of Business (Honours) in International Marketing and Languages

This Module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2.  Insight into German-speaking cultures and societies continues in tandem with the student's developing language skills.  Contemporary media, authentic text, video clips and film will be used.  This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Germany during Year 3.

Learning Outcomes

On completion of this module the learner will/should be able to;


perform with increasing conficence at CEFR Level A2


recall and use without assistance frequently used expressions related to immediate familiar situations: family, education, social life, interests etc.


Employ and role-play situations which are likely to arise whilst travelling in an area where the language is spoken.


compose with greater confidence and independence simple written text on topics which are familiar and of personal/professional interest.


use and reference contemporary media platforms to explore and report on the cultures and traditions of German speaking societies.

Teaching and Learning Strategies

  • Active classroom participation
  • Use of computer laboratory to access contemporary online learning platforms and websites which impart linguistic and cultural information
  • Encouragement of conversation and social events with international students who are native speakers of the language. Tandem Learning Initiative with Hochschule Brandenburg, February 2021 is an example of this active collaboration.
  • Encouragement through sustained practice of reading and writing skills appropriate to the level.
  • Reinforcement of language skills through self-study.

Module Assessment Strategies

  • role-play
  • oral interview
  • listening and written test
  • cultural presentation

ONGOING = Every TWO To FOUR  weeks, assessment in these areas will occur through Oral/Aural/Written work and/or Role-play

These assessments  measure student progress towards  A2 level

Repeat Assessments

  • Written Assessment
  • Oral Assessment

Indicative Syllabus

Listening: can understand without assistance frequently used expressions related to areas of most immediate relevance, e.g.basic personal and family information, shopping, travel, local geography and employment.  Can grasp the gist of recorded material appropriate to this level.

Reading: with the aid of pre-learned vocabulary can expand reading ability of simple or abridged texts relating to everyday and simple professional interests, and to cultural and social matters of relevance.

Spoken Interaction: can communicate effectively in simple and routine tasks requiring a clear and direct exchange of information on familiar and routine matters, and on matters related to the student's programme of study.

Spoken Production: using appropriate prompts, can employ existing language skills to describe in simple terms aspects of one's background, immediate environment,  student life and ambitions for the immediate future.

Writing: can compose with some independence simple connected text on subjects covered in oral skills and begin to enlarge written vocabulary.

Culture and Society: can continue to explore preferred websites and diverse media to expand cultural knowledge, knowledge of the education system in Germany and an understanding of daily life.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Oral Exam oral tests Continuous Assessment UNKNOWN 50 % OnGoing 1,2,3,4,5
2 Other Exam written and aural tests Continuous Assessment UNKNOWN 50 % OnGoing 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom language classes 3 Weekly 3.00
Lecture Computer Laboratory listening & speaking practice 1 Weekly 1.00
Independent Learning Not Specified self-guided study 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2009-08-19 Hueber Dictionaries and Study-AIDS: Grosses Ubungsbuch Deutsch - Grammatik (German Edition) Max Hueber Verlag
ISBN 3191017216 ISBN-13 9783191017217

Grammar & vocabulary

Recommended Reading
Studio 21 das Deutschbuch A2 Cornelsen

Module Resources

Non ISBN Literary Resources

Books listed on module book list.

Journal Resources
URL Resources

A variety of links and URLs will be selected to suit the level and interests of the students and for their contemporary relevance.



Other Resources
  • Online monolingual dictionary
  • Online bilingual dictionary
Additional Information