LANG06091 2016 Business English 2

General Details

Full Title
Business English 2
Transcript Title
Business English 2
N/A %
Subject Area
LANG - Foreign Language
MRKT - Marketing, Tourism and Leisure
06 - NFQ Level 6
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Siobhan O'Dea
Programme Membership
SG_BBUSS_B07 201600 Bachelor of Business in Business L7 SG_BBUSI_C06 202100 Higher Certificate in Business in Business Studies L6 SG_BBUSS_B07 202100 Bachelor of Business in Business L7

This subject aims to enable students to develop oral and written language skills in order to communicate effectively and confidently in a wide range of business situations through the medium of English. It also provides students with a more extensive knowledge of the contrasts and variations in business culture.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate the ability to use oral language skills to communicate in a wide range of business situations e.g. marketing a product, advertising, negotiating, interviewing and presenting for interview, collaborating in a group and facilitating meetings etc.


Make and evaluate oral presentations with an awareness of structure, pronunciation  body language and grammatical accuracy


Recognize and apply the fundamentals of language, grammar, and structure in written and oral language.


Employ a variety of written formats  relevant to professional development and practice.


Recognize and evaluate the influence of culture on business.

Teaching and Learning Strategies

Students will participate actively in their own learning through oral presentations, role plays, case studies and class feedback. Self-study techniques, such as learning logs, will chart students' written work and allow them to reflect on learning. Appropriate use will be made of oral and aural aids such as video and audio tapes. The primary methodology will make use of group work, pair work and individual monitoring of students to deal with special grammar needs.

Module Assessment Strategies


A final written exam, test of grammar,written functions, comprehension,vocabulary etc. 1,2,3.  50%

Continuous assessment Grammar log.3,4.                                                                      10%

Group Project, Communication problem.1,2,3,4,5.                                                           15%

Individual Oral Presentation.1,2,3,                                                                                  15%

Listening test.1,2,4.                                                                                                       10%


Repeat Assessments

Written Examination. 1,2,3,4,5,                                                                                100%

Indicative Syllabus

Syllabus Content:


1.0                   Oral Communication                                                                       

        1.1    Apply and practice oral techniques of voice work and body language.

        1.2    Demonstrate oral presentation techniques emphasizing structure, delivery and content.

        1.3   Appraise and evaluate peer presentations, recognizing importance of active listening and   constructive feedback                  

        1.4   Apply the language conventions and techniques of meetings and group facilitati

        1.5    Dramatize through role-plays the language of negotiation, agreement, conflict resolution,  assertiveness.


2.0                   Written Communication                  

        2.1    Practice effective writing style and register suitable for business.

        2.2     Design and prepare effective documents for professional practice: - letter,  memo,      summary, minutes, press release.

        2.3    Maintain a learning log for practice of written work and a record of learning.

        2.4    Illustrate the process of documentation.

        2.3    Practice free composition concentrating on accuracy of language.


3.0                   Fundamentals Of Language

        3.1    Reading skills - intensive reading, comparing, comprehension.

        3.2    Listening skills - listen for gist, take notes, transfer information.

•      3.3        Structure and grammar- Demonstrate through practice and drill the correct use of e.g. tenses, modal verbs, conditional etc.


4.0                   Cultural Studies                                                                                                                             

             4.1    Review television and video with suitable didactic materials to increase

         vocabulary encourage debate and focus on elements of culture and     



        4.2     Compare Irish customs and business conventions with those of other

countries. Distinguish business protocol -forms of address, making contact, touch behavior, gestures, orientation to time, formality, dress code, etc.(


abus content

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Group Project Communication problem Continuous Assessment UNKNOWN 20 % Week 11 1,2,3,4,5
2 Individual Project Individual oral presentation Continuous Assessment UNKNOWN 20 % OnGoing 1,2,3
3 Continuous Assessment Grammar log Continuous Assessment UNKNOWN 10 % OnGoing 3,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Closed Book Exam 50 % End of Term 3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Group Learning Flat Classroom lecture/ facilitator 2 Weekly 2.00
Group Learning Flat Classroom lecture/ facilitator 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2011-01-01 Market Leader Upper Intermediate Course Book with DVD-ROM Pearson Longman
ISBN 1408237091 ISBN-13 9781408237090

The 3rd edition Course Book includes: * All new reading texts from the Financial Times * All new case studies with opinions from successful consultants who work in the real world of business * All new listening texts reflecting the global nature of business * New 'Business Across Cultures' spreads * New Vocabulary Trainer

Recommended Reading
2001-06-22 DBE: Skills for Business English Study Book 3 Delta Publishing
ISBN 1900783460 ISBN-13 9781900783460
Recommended Reading
2012-04-23 English Grammar in Use: A Self-study Reference and Practice Book for Intermediate Students of English - with Answers Cambridge University Press
ISBN 0521189063 ISBN-13 9780521189064

English Grammar in Use Fourth edition is an updated version of the world's best-selling grammar title. It has a fresh, appealing new design and clear layout, with revised and updated examples, but retains all the key features of clarity and accessibility that have made the book popular with millions of learners and teachers around the world. This 'with answers' version is ideal for self-study. An online version, book without answers, and book with answers and CD-ROM are available separately.

Module Resources

Non ISBN Literary Resources

Core Text


Market Leader

Cotton David, Falvey David, Kent Simon

Longman. 3rd edition. 



Skills for Business English

Dwyer, Anne




 English Grammar in use

 Raymond Murphy

 Cambridge University Press.

2nd edition.ISBN 0-521-43680-x


 Skilled Interpersonal Communication  Hargie & DIckson  

 Routledge. 4th edition

ISBN 0-415-22720-8




Supplementary Reading


English Grammar in Use

Murphy, Raymond

Oxford University Press



Soars, John & Liz

Oxford University Press












URL Resources

Other Resources