LANG06091 2016 Business English 2
Full Title
Business English 2
Transcript Title
Business English 2
Code
LANG06091
Attendance
N/A %
Subject Area
LANG - Foreign Language
Department
MRKT - Marketing, Tourism and Leisure
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Siobhan O'Dea
Programme Membership
SG_BBUSS_B07 201600 Bachelor of Business in Business L7
SG_BBUSI_C06 202100 Higher Certificate in Business in Business Studies L6
SG_BBUSS_B07 202100 Bachelor of Business in Business L7
Description
This subject aims to enable students to develop oral and written language skills in order to communicate effectively and confidently in a wide range of business situations through the medium of English. It also provides students with a more extensive knowledge of the contrasts and variations in business culture.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Demonstrate the ability to use oral language skills to communicate in a wide range of business situations e.g. marketing a product, advertising, negotiating, interviewing and presenting for interview, collaborating in a group and facilitating meetings etc.
2.
Make and evaluate oral presentations with an awareness of structure, pronunciation body language and grammatical accuracy
3.
Recognize and apply the fundamentals of language, grammar, and structure in written and oral language.
4.
Employ a variety of written formats relevant to professional development and practice.
5.
Recognize and evaluate the influence of culture on business.
Teaching and Learning Strategies
Students will participate actively in their own learning through oral presentations, role plays, case studies and class feedback. Self-study techniques, such as learning logs, will chart students' written work and allow them to reflect on learning. Appropriate use will be made of oral and aural aids such as video and audio tapes. The primary methodology will make use of group work, pair work and individual monitoring of students to deal with special grammar needs.
Module Assessment Strategies
A final written exam, test of grammar,written functions, comprehension,vocabulary etc. 1,2,3. 50%
Continuous assessment Grammar log.3,4. 10%
Group Project, Communication problem.1,2,3,4,5. 15%
Individual Oral Presentation.1,2,3, 15%
Listening test.1,2,4. 10%
Repeat Assessments
Written Examination. 1,2,3,4,5, 100%
Indicative Syllabus
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Syllabus Content:
1.0 Oral Communication 1.1 Apply and practice oral techniques of voice work and body language. 1.2 Demonstrate oral presentation techniques emphasizing structure, delivery and content. 1.3 Appraise and evaluate peer presentations, recognizing importance of active listening and constructive feedback 1.4 Apply the language conventions and techniques of meetings and group facilitati 1.5 Dramatize through role-plays the language of negotiation, agreement, conflict resolution, assertiveness.
2.0 Written Communication 2.1 Practice effective writing style and register suitable for business. 2.2 Design and prepare effective documents for professional practice: - letter, memo, summary, minutes, press release. 2.3 Maintain a learning log for practice of written work and a record of learning. 2.4 Illustrate the process of documentation. 2.3 Practice free composition concentrating on accuracy of language.
3.0 Fundamentals Of Language 3.1 Reading skills - intensive reading, comparing, comprehension. 3.2 Listening skills - listen for gist, take notes, transfer information. • 3.3 Structure and grammar- Demonstrate through practice and drill the correct use of e.g. tenses, modal verbs, conditional etc.
4.0 Cultural Studies 4.1 Review television and video with suitable didactic materials to increase vocabulary encourage debate and focus on elements of culture and business.
4.2 Compare Irish customs and business conventions with those of other countries. Distinguish business protocol -forms of address, making contact, touch behavior, gestures, orientation to time, formality, dress code, etc.( |
abus content
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Group Project Communication problem | Continuous Assessment | UNKNOWN | 20 % | Week 11 | 1,2,3,4,5 |
| 2 | Individual Project Individual oral presentation | Continuous Assessment | UNKNOWN | 20 % | OnGoing | 1,2,3 |
| 3 | Continuous Assessment Grammar log | Continuous Assessment | UNKNOWN | 10 % | OnGoing | 3,4 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Final Exam | Final Exam | Closed Book Exam | 50 % | End of Term | 3,4 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Group Learning | Flat Classroom | lecture/ facilitator | 2 | Weekly | 2.00 |
| Group Learning | Flat Classroom | lecture/ facilitator | 2 | Weekly | 2.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Recommended Reading
2011-01-01 Market Leader Upper Intermediate Course Book with DVD-ROM Pearson Longman
ISBN 1408237091 ISBN-13 9781408237090
2011-01-01 Market Leader Upper Intermediate Course Book with DVD-ROM Pearson Longman
ISBN 1408237091 ISBN-13 9781408237090
The 3rd edition Course Book includes: * All new reading texts from the Financial Times * All new case studies with opinions from successful consultants who work in the real world of business * All new listening texts reflecting the global nature of business * New 'Business Across Cultures' spreads * New Vocabulary Trainer www.marketleader.vocabtrainer.net
Recommended Reading
2001-06-22 DBE: Skills for Business English Study Book 3 Delta Publishing
ISBN 1900783460 ISBN-13 9781900783460
2001-06-22 DBE: Skills for Business English Study Book 3 Delta Publishing
ISBN 1900783460 ISBN-13 9781900783460
Recommended Reading
2012-04-23 English Grammar in Use: A Self-study Reference and Practice Book for Intermediate Students of English - with Answers Cambridge University Press
ISBN 0521189063 ISBN-13 9780521189064
2012-04-23 English Grammar in Use: A Self-study Reference and Practice Book for Intermediate Students of English - with Answers Cambridge University Press
ISBN 0521189063 ISBN-13 9780521189064
English Grammar in Use Fourth edition is an updated version of the world's best-selling grammar title. It has a fresh, appealing new design and clear layout, with revised and updated examples, but retains all the key features of clarity and accessibility that have made the book popular with millions of learners and teachers around the world. This 'with answers' version is ideal for self-study. An online version, book without answers, and book with answers and CD-ROM are available separately.
Module Resources
Non ISBN Literary Resources
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Core Text |
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Market Leader |
Cotton David, Falvey David, Kent Simon |
Longman. 3rd edition. ISBN-1-4082-3709-0 |
2011 |
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Skills for Business English |
Dwyer, Anne |
Delta |
2001
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English Grammar in use |
Raymond Murphy |
Cambridge University Press. 2nd edition.ISBN 0-521-43680-x |
1998 |
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| Skilled Interpersonal Communication | Hargie & DIckson |
Routledge. 4th edition ISBN 0-415-22720-8 |
2004 | |
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Supplementary Reading |
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English Grammar in Use |
Murphy, Raymond |
Oxford University Press |
1998 |
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Headways |
Soars, John & Liz |
Oxford University Press |
1990 |
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URL Resources
http://www.bbc.co.uk/skillswise/e3/word/spelling/lettersounds/game2.shtml
http://www.spirasi.ie
http://www.hylte.se/safirenglish
http://www.manythings.org
Other Resources
None