LANG06090 2016 Business English 1

Demonstrate the ability to use oral language skills to communicate in a wide range of business situations e.g. marketing a product, advertising, negotiating, interviewing and presenting for interview, collaborating in a group and facilitating meetings etc.

Make and evaluate oral presentations with an awareness of structure, pronunciation  body language and grammatical accuracy

Recognize and apply the fundamentals of language, grammar, and structure in written and oral language.

Employ a variety of written formats relevant to professional development and practice

Recognize and evaluate the influence of culture on business.

Students will participate actively in their own learning through oral and written presentations, role plays, case studies, problem based learning and class feedback. Self-study techniques, such as learning logs, will chart students' written work and allow them to reflect on learning. Appropriate use will be made of oral and aural aids such as video and audio tapes in preparation for oral assessment. The primary methodology will make use of group work, pair work and individual monitoring of students to deal with special grammar needs.

Final exam, test of grammar, written functions,vocabulary etc.1.2.3. 50%

Oral exam.1.2.3. 20%

Written report.3.4.5. 20%

Continuous assessment grammar log 3.4. 10%

Written exam. 1.2.3.4.5 100%

Oral Communication

1.1 Apply and practice oral techniques of voice work and body language.

1.2 Demonstrate oral presentation techniques emphasizing structure, delivery and content.

1.3 Identify methods to overcome anxiety

1.4 Appraise and evaluate peer presentations, recognizing importance of active listening and constructive feedback.

1.5 Practice telephone skills within the context of general listening skills. Recognize cultural differences when using the telephone.

1.6 Dramatize through role-plays the language of negotiation, agreement, conflict resolution, assertiveness.

Written Communication

2.1 Practice effective writing style and register suitable for business.

2.2 Design and prepare effective documents for professional practice: - letter, memo, summary, minutes, press release.

2.3 Identify and apply the principles of practical report writing.

2.4 Illustrate the process of documentation.

2.3 Practice free composition concentrating on accuracy of language.

3.0 Fundamentals Of Language

3.1 Reading skills - skim, scan, summarize, compare written passages for academic and exam purposes.

3.2 Listening skills - listen for gist, take notes, transfer information.

3.3 Structure and grammar- Demonstrate through practice and drill the correct use of e.g. tenses, reported speech, prepositions, etc.

4.0 Cultural Studies

4.1 Review television and video with suitable didactic materials to increase vocabulary encourage debate and focus on elements of culture and business.

4.2 Compare Irish customs and business conventions with those of other countries. Distinguish business protocol - forms of address, making contact, touch behavior, gestures, orientation to time, formality, dress code, etc.