LANG06090 2016 Business English 1

General Details

Full Title
Business English 1
Transcript Title
Business English 1
Code
LANG06090
Attendance
N/A %
Subject Area
LANG - Foreign Language
Department
MRKT - Marketing, Tourism and Leisure
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Siobhan O'Dea
Programme Membership
SG_BBUSI_C06 201600 Higher Certificate in Business SG_BBUSS_B07 201600 Bachelor of Business in Business L7
Description

This subject aims to enable students to develop oral and written skills in order to communicate effectively and confidently in a wide range of business situations through the medium of English. It also provides students with a more extensive knowledge of the contrasts and variations in business culture.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Demonstrate the ability to use oral language skills to communicate in a wide range of business situations e.g. marketing a product, advertising, negotiating, interviewing and presenting for interview, collaborating in a group and facilitating meetings etc.

2.

Make and evaluate oral presentations with an awareness of structure, pronunciation  body language and grammatical accuracy

3.

Recognize and apply the fundamentals of language, grammar, and structure in written and oral language.

4.

Employ a variety of written formats relevant to professional development and practice

5.

Recognize and evaluate the influence of culture on business.

Teaching and Learning Strategies

Students will participate actively in their own learning through oral and written presentations, role plays, case studies, problem based learning and class feedback. Self-study techniques, such as learning logs, will chart students' written work and allow them to reflect on learning. Appropriate use will be made of oral and aural aids such as video and audio tapes in preparation for oral assessment. The primary methodology will make use of group work, pair work and individual monitoring of students to deal with special grammar needs.

Module Assessment Strategies

Final exam, test of grammar, written functions,vocabulary etc.1.2.3. 50%

Oral exam.1.2.3. 20%

Written report.3.4.5. 20%

Continuous assessment grammar log 3.4. 10%

Repeat Assessments

Written exam. 1.2.3.4.5 100%

Indicative Syllabus

Oral Communication

1.1 Apply and practice oral techniques of voice work and body language.

1.2 Demonstrate oral presentation techniques emphasizing structure, delivery and content.

1.3 Identify methods to overcome anxiety

1.4 Appraise and evaluate peer presentations, recognizing importance of active listening and constructive feedback.

1.5 Practice telephone skills within the context of general listening skills. Recognize cultural differences when using the telephone.

1.6 Dramatize through role-plays the language of negotiation, agreement, conflict resolution, assertiveness.

Written Communication

2.1 Practice effective writing style and register suitable for business.

2.2 Design and prepare effective documents for professional practice: - letter, memo, summary, minutes, press release.

2.3 Identify and apply the principles of practical report writing.

2.4 Illustrate the process of documentation.

2.3 Practice free composition concentrating on accuracy of language.

 

3.0 Fundamentals Of Language

3.1 Reading skills - skim, scan, summarize, compare written passages for academic and exam purposes.

3.2 Listening skills - listen for gist, take notes, transfer information.

3.3 Structure and grammar- Demonstrate through practice and drill the correct use of e.g. tenses, reported speech, prepositions, etc.

 

4.0 Cultural Studies

4.1 Review television and video with suitable didactic materials to increase vocabulary encourage debate and focus on elements of culture and business.

4.2 Compare Irish customs and business conventions with those of other countries. Distinguish business protocol - forms of address, making contact, touch behavior, gestures, orientation to time, formality, dress code, etc.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Multiple Choice 10 minute oral exam Continuous Assessment UNKNOWN 20 % Week 12 1,2,3
2 Written Report Report on an aspect of Business culture Continuous Assessment UNKNOWN 20 % Week 11 3,4,5
3 Continuous Assessment Grammar log Continuous Assessment UNKNOWN 10 % OnGoing 3,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Test of grammar, written functions, vocabulary etc. Final Exam Closed Book Exam 50 % End of Term 3,4
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Group Learning Flat Classroom Group exercises aligned with theory input 2 Weekly 2.00
Group Learning Flat Classroom Group exercises aligned with theory input 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2011-03-31 Market Leader: Upper Intermediate Market Leader Business English Test File Pearson Longman
ISBN 1408219999 ISBN-13 9781408219997

TheMarket Leader Test File provides 6 photocopiable tests: New entry test Four new progress tests, linked closely to the Course Book New exit test Audio for the listening tests can be found on the http://www.market-leader.net/ website and on the Test Master CD ROM, available in the Teachers Resource Book

Recommended Reading
2001-06-22 DBE: Skills for Business English Study Book 3 Delta Publishing
ISBN 1900783460 ISBN-13 9781900783460
Recommended Reading
2012-04-23 English Grammar in Use: A Self-study Reference and Practice Book for Intermediate Students of English - with Answers Cambridge University Press
ISBN 0521189063 ISBN-13 9780521189064

English Grammar in Use Fourth edition is an updated version of the world's best-selling grammar title. It has a fresh, appealing new design and clear layout, with revised and updated examples, but retains all the key features of clarity and accessibility that have made the book popular with millions of learners and teachers around the world. This 'with answers' version is ideal for self-study. An online version, book without answers, and book with answers and CD-ROM are available separately.

Recommended Reading
2006-09-01 New Headway. Upper-Intermediate. Student's Book (Headway ELT) Oxford University Press
ISBN 0194392996 ISBN-13 9780194392990

The world's best-selling adult English course - a perfectly-balanced syllabus, strong grammar focus, and full support for your upper-intermediate classroom.

Module Resources

Non ISBN Literary Resources

Recommended Reading

 

Core Text

 

Market Leader

Cotton David, Falvey David, Kent Simon

Longman.3rd edition

ISBN978-1-4082-3709-0

2011

Skills for Business English

Dwyer, Anne

Delta

 

2001

 Skilled Interpersonal communications

 Hargie & Dickson

 Routledge.4th edition.

ISBN 0-415-22720-8

 2004

 English Grammar in Use  Raymond Murphy  

 Cambridge University Press

ISBN 0-521-43680-x

 1998

 

Supplementary Reading

 

English Grammar in Use

Murphy, Raymond

Oxford University Press

1998

Headways

Soars, John & Liz

Oxford University Press

1990

 

 

 

 

 

 

 

 

URL Resources

htpp://www. bbc.uk/skillwise/e3/words/spelling/lettersounds/game2.html

htpp://www.talent.ac.uk/londonline/shopping/home/index.htm

htpp://www.memrise.com

Other Resources

None