ENTR08006 2019 Enterprise & Innovation in Health

General Details

Full Title
Enterprise & Innovation in Health
Transcript Title
Enterprise & Innovation in Hea
N/A %
Subject Area
ENTR - Enterprise
HEAL - Health & Nutritional Sciences
08 - NFQ Level 8
05 - 05 Credits
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
Victoria Stevens
Programme Membership
SG_SHEAL_H08 201900 Bachelor of Science (Honours) in Health Science and Physical Activity

Students will consider self-employment, identify new business opportunities, conduct a feasibility study and produce a business plan & funding application.

Learning Outcomes

On completion of this module the learner will/should be able to;


determine the personal and professional traits of an entrepreneur and reflect on these to establish the learner's competencies and gaps for entrepreneurship.


generate and analyse new ideas for the health & wellbeing business sector and conduct an outline feasibility study.


explain the components of a business plan and develop an outline business plan, including a supportive outline marketing plan.


identify various sources of new business funding.

Teaching and Learning Strategies

This module will be delivered full time.


Theoretical component of the course delivered through lectures & supplemented by self-directed learning activities.

Practical component: Workshop in a computer laboratory setting allows for facilitated sessions where students learn in a group setting, and gain timely feedback from the lecturer to check their own progress towards achieving the learning outcomes of the module and to motivate learning.

Module Assessment Strategies

Presentation (30%: Individual Mark)

(1) Idea Generation  - Discuss & Assess the  Process & Present Results of the Process 

(2) Outline Feasibility Study Report  - Discuss & Assess the Process & Present Results of the Process 


Business Plan Report (40%):

Present orally the Executive Summary as part of a pitch for funding to support 1st year business activities. (Individual Mark: 20%)

Written Report: Present in written format a business case for a new business idea (Group mark: 20%)


Learning Journal (30%: Individual Mark)

Complete targeted activities to assess knowledge and understanding of the theory supporting the module, examples: short answer tests; mcqs; short discussion submissions; short essays.

Repeat Assessments

Repeat Continuous Assessments.

Indicative Syllabus

Idea Generation: 

  • Explore the terminology of creativity and experience the creative process.
  • Know the various methods of achieving legal protection for new ideas.
  • Assess feasibility of ideas generated.

Business Planning

  • Explain rationale for various sections to a business plan, and know how to develop all sections.
  • Appreciate the different legal structures available to start-up businesses and assess the advantages and disadvantages of each.
  • Assess the Macro Business Environment.
  • Customer Relationship Management.
  • Know entrepreneurship in various relevant sectors e.g. Health, Sports & Fitness, Social, Tourism,
  • Know business types: business to business and business to consumer.  'People', 'Product' & 'Services' oriented businesses.
  • Financial planning and funding applications.

Marketing Planning

  • Marketing Research;
  • Marketing Strategy,
  • Marketing Communications,
  • Sales Plans,
  • Marketing Budgets & Schedules
  • Ethical Marketing & Legislation.


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Learning Journal Activities Continuous Assessment Assignment 30 % OnGoing 1,3
2 Presentation of ideas & outline feasibility study Project Oral Exam 30 % OnGoing 2
3 Develop Outline Business Plan Project Project 40 % OnGoing 3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Tiered Classroom Lecture 2 Weekly 2.00
Problem Based Learning Computer Laboratory PBL Workshop 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Cooney, T. M. and Hill, S. (2002) New venture creation in Ireland. Cork : Oak Tree, c2002. 

O’Gorman, C. and Cunningham, J. (2002) Enterprise in action : an introduction to entrepreneurship in an Irish context. Dublin : Oak Tree, 2007. 

Duggan, W. R. (2007) Strategic Intuition : The Creative Spark in Human Achievement. New York: Columbia University Press (Columbia Business School Publishing).

Journal Resources

Harvard Business Review,

Business Ireland Magazine,

Irish Journal of Management,

Irish Business Journal,

Business & Finance,

URL Resources






Other Resources

Database searches availalbe on IT Sligo Library online.