ENTR08003 2012 Entrepreneurship
To provide an understanding of the entrepreneurial and innovation interface. This module introduces the undergraduate to a range of integrated contemporary themes such as the entrepreneurial environment, new venture creation, the business plan, growth strategies and SME internationalisation.
On completion of this module the learner will/should be able to;
Describe the different characteristics and personality traits associated with the concept of entrepreneurship thereby assessing the candidate's own suitability for establishing a new enterprise.
Appreciate the significance of fostering an entrepreneurial and innovative culture and the key components of the Irish economic, technological, social, cultural and legal environment.
Distinguish between the various approaches used to generate potential new business ideas and develop a feasability study to secure initial financing.
Research, develop and compose a business plan adhering to the traditional format.
Identify the relevant sources of information and financial assistance available to the start-up enterprise.
Explore the positives and negatives of government policy in relation to the support of indigenous ENV's.
1. A definition of entrepreneurship and innovation -
- Describe the characteristics of the entrepreneurial personality, traits and individual qualities
- An introduction to the key environmental and background factors affecting the development of entrepreneurship in society
- An analysis of the research theory and current trends within the entrepreneurial discipline
- Investigation into the individual candidates suitability to be innovative and embrace a career as an entrepreneur.
2. Creation of a supportive environment for entrepreneurship and innovation -
- Elaborate upon the role of Government policy in the creation of an entrepreneurial culture
- Examine the positive contributors to the entrepreneurial landscape and the key stimuli and inhibitors to entrepreneurial behaviour
- Be familiar with the services and assistance provided by the state and identify the main private sector support agencies.
3. Methods of establishing a new business -
- Sole Trader
- Limited Company
- Licencing and royalty agreements
- Technology Transfer
- Joint Venture agreements
- Co-operative structures.
4. The business planning process -
- Idea generation for new product and service development
- Writing a feasability study
- Composing the business plan - standard format
- The financial plan
- The marketing plan
- The production/operational plan
- Designing the business plan for a specific reader/audience.
5. Financing the ENV -
- A typology of short v long term financing
- Early stage and expansion finance
- Debt v equity souces of finance
- Criteria for judging an investment proposal.
6. Strategies for growth and sustainability -
- Examination of the different stages of SME development
- Be familiar with the external and internal barriers to growth
- Dealing with evolutionary problems
- Managing a company in transition
- Examine sources of assistance available for high growth ENV's.
7. SME internationalisation -
- Options for choosing an export market from an Irish base
- Direct and indirect channels of international market delivery
- Building the customer base, selecting a partner in an overseas market
- External and internal barriers to exporting.
8. The innovation and entrepreneurial interface -
- Creating the climate for effective innovation and intrapreneurship
- Linking creativity, innovation and entrepreneurship
- Types of innovation and shared learning networks
- The challenge of exploiting and protecting intellectual property.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Individual Project Interview with an Entrepreneur||Continuous Assessment||UNKNOWN||20 %||Week 5||1,2,3,4,5,6|
|2||Presentation Continuous Assessment 1||Continuous Assessment||UNKNOWN||10 %||OnGoing||1,2,3,4,5,6|
End of Semester / Year Assessment
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Final Exam 5 Questions - Answer 3||Final Exam||UNKNOWN||70 %||End of Term||1,2,3,4,5,6|
Full Time Mode Workload
|Lecture||Lecture Theatre||Standard teaching delivery||3||Weekly||3.00|
Colm O'Gorman and James Cunningham, Enterprise in Action - An Introduction to Entrpreneurship in an Irish Context, Oaktree Press (2007), ISBN 978-1-904887-17-1.
Bernard O'Hara, Entrepreneurship in Ireland, Gill & Macmillan (2011), ISBN 978-07171-4976-6
Bruce R. Barringer and R. Duane Ireland, Entrepreneurship - Successfully launching New Ventures, Pearson Education (2010) 3rd Edition, ISBN 13:978-0-13-815808-8.
Cecila Hegarty (Ed.), Irish Case Studies in Entrepreneurship, Oaktree (2011).
Frank Martin and Marcus Thompson, Developing Sustainable Business, Thompson (2010), ISBN 978-0-230-20372-3.
Donald F. Kurakto, Introduction to Entrepreneurship, South Western (2009), ISBN 13:978-0-324-59086-9.
Norman M. Scarborough, Douglas L. Wilson and Thomas W. Zimmerer, Effective Small Business Management - An Entrepreneurial Approach, Pearson (2009), ISBN 13:978-0-13-207951-8.
John Bessant and Joe Tidd, Innovation and Entrepreneurship, Wiley (2007), ISBN 13:978-0-470-03269-5.
Simon Bridge, Ken O'Neill and Frank Martin, Understanding Enterprise, Entrepreneurship and Small Business, Palgrave(2009), ISBN 13:978-0-230-55270-8.
Thomas M. Cooney and Rickie A. Moore (Eds.), European cases in Entrepreneurship, ECSB and Dublin Institute of Technology (2007), ISBN 978-1-842-18144-7.
Scott Isaksen and Joe Tidd, Meeting the Innovation Challenge, Wiley (2006), ISBN 13:978-0470-01499-8.
Paula Fitzsimmons and Colm O'Gorman, Entrepreneurship on the Island od Ireland, Global Entrepreneurship Monitor, Enterprise Ireland (2006).
Library databases - Emerald, Factfinder, Infotrac and Science Direct.
Recommended academic journals and media sources e.g. Bloomberg, Sky business and Sunday Business Post.
- Journal of Small Business Management
- Global Entrepreneurship Monitor (2010)
- International Journal of Entrepreneurial Behaviour and Research
- Harvard Business Review
- Organisational Psychology
- Management International Review
- Journal of World Business
- International Business ReviewMIT Sloan Management Review
- Thunderbird International Review
Visiting lecturers and guest entrepreneurs.