ENTR07011 2016 Enterprise in the Leisure Industry

General Details

Full Title
Enterprise in the Leisure Industry
Transcript Title
Enterprise in the Leisure Ind
Code
ENTR07011
Attendance
N/A %
Subject Area
ENTR - Enterprise
Department
MRKT - Marketing, Tourism and Leisure
Level
07 - NFQ Level 7
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Clodagh Crowe, Marie Keane, Paul McWeeney, Suzanne Ryan
Programme Membership
SG_BAPPL_B07 201900 Bachelor of Business in Applied Sport with Business SG_BSPOR_H08 201900 Bachelor of Business (Honours) in Sport with Business
Description

 

This subject aims to take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up in the leisure industry.

 

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.

2.

Explore the suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.

3.

Examine the tools used to generate ideas for a potential business.

4.

Evaluate the stages involved in developing a business plan and write a business plan for an enterprise.

5.

Prepare and present a marketing plan for a proposed enterprise

6.

Assess the advantages and disadvantages of different legal structures available to start-ups.

7.

Discuss the different types and sources of finance for start-up enterprises.

8.

The student will be exposed to recent articles on developments and trends in enterprise (both academic & practitioner based).

Teaching and Learning Strategies

The teaching and learning for this module comprises of lectures and tutorials. Workshops, readings, case studies, readings and guest lecturers will also facilitate the teaching and learning in this module.

Module Assessment Strategies

  1. The student will be able to identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur. Teaching methods- lectures on recent Irish research and international research on Entrepreneurship, class discussion, and academic articles. Assesment methods- workbook - Self Assessment Exercise.report and final examination question. 
  2. The student will be able to identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.  Teaching methods-lecture on all sources of both state and private sector assistance available to entrepreneurs, case study and class discussion.  Assesment methods-Final Examination question
  3. The student will explore the tools used to generate ideas for a potential new business. Teaching methods-lecture, class, discussion and work-shop in class. Assesment methods- workbook - Self Assessment Exercise.report and final examination question.
  4. The student will be able to evaluate the stages involved in developing a business plan and write a business plan for an enterprise.  Teaching methods-Lecture on the contents of a business plan, sample of a business plan. Assesment methods-final examination question and business plan assessment.
  5. The student will be able to prepare and present a marketing plan for a proposed enterprise.Teaching methods-Lecturer presents the strengths and weaknesses the different types of legal structures ,Class Discussion. Assesment methods-final examination question and business plan assessment.
  6. The student will be able to assess the advantages and disadvantages of different legal structures available to start-ups. Teaching methods- Lecture on the elements of a marketing plan ,Class Discussion, Guest Speaker.Assesment methods-final examination question and business plan assessment.
  7. The student will be able to discuss the different types and sources of finance for start-up enterprises.  Teaching methods-Lecture on the various sources of finances available to an entrepreneur, Class Discussion..Assesment methods-final examination question and business plan assessment.
  8. The student will be exposed to recent articles on developments and trends in enterprise (both academic and practitioner based). Teaching methods-Readings, Class Discussions.Assesment methods-final examination question.
    l

Repeat Assessments

The repeat assessment are the same as outlined above.

Indicative Syllabus

What is Entrepreneurship                                                                                        10%

  • Review the varied research contributions and recent research trends within the field of entrepreneurship. (1)
  • Identify entrepreneurial personality traits and qualities. (1)
  • Describe the key background factors important in the development of an entrepreneur. (1)
  • Explore the student's suitability to become an entrepreneur.  (1)

Supporting Environment for Entrepreneurship                                                   10%

  • Review briefly the role of Irish economic policy and environmental conditions in developing a suitable climate for entrepreneurial activity. (2)
  • Examine the positive contributors to the Irish entrepreneurial environment and identify factors which inhibit the development of the country's full entrepreneurial potential. (2)
  • Discuss the role of state agencies in promoting entrepreneurship. (2)
  • Identify the key private sector enterprise support organizations. (2)

Finding the Business Idea                                                                                         10%

  • Recognise where to find business ideas. (3)
  • Explore the terminology of creativity and appreciate the creative process. (3)
  • Examine techniques to generate ideas and criteria to evaluate ideas. (3)
  • Describe how to transform ideas into realisable opportunities. (3)
  • Examine the various different methods of achieving legal protection for a new idea. (3)

 The Business Plan Process                                                                                        20%   

  • Examine the reasons for and benefits of business planning. (4)
  • Distinguish between the process of business planning and the output the business plan. (4)
  • Appreciate the stages involved in the process and how they inter-relate. (4)
  • Prepare a business plan.  (4)
  • Reviewing a business plan, tailoring a business plan for the reader. (4) 

   Legal Issues                                                                                                              10%   

  • Identify the advantages and disadvantages of different legal structures available to start-up enterprises. (5)
  • Register for tax (PAYE / PRSI, VAT, Corporation Tax) (5)
  • Appreciate the legal implications of employment, health & safety and contract law. (5)

Marketing the New Enterprise                                                                                  10%

  • Differentiate between marketing a new enterprise and marketing in mature, established companies. (6)
  • Recognise the marketing advantages of small enterprises. (6)
  • Examine the conventional marketing planning process. (6)
  • Employ the marketing planning and marketing mix theory to develop a marketing plan. (6)

Financing the New Venture                                                                                       10%

  • Recognise the role of finance in new venture creation. (7)
  • Examine the different types and sources of finance for new enterprises. (7)
  • Describe how entrepreneurs can estimate their financial requirements. (7)
  • Identify the role and methods of efficient financial management. (7)

Planning for Growth                                                                                                   10%

  • Examine the stages of development in new ventures. (8)
  • Recognise the barriers to growth in new ventures. (8)
  • Examine the sources of assistance available for high growth new ventures in Ireland. (8)

Exporting                                                                                                                        5%

  • Examine how to choose an export partner in a foreign country. (8)
  • Recognise the problems facing exporters in Ireland. (8)

 Entrepreneurship in different contexts                                                                5%

  • Investigate Corporate Entrepreneurship, Mediated Entrepreneurship. (8)
  • Examine Public sector Entrepreneurship, Social Entrepreneurship. (8)

 

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project Business plan assessment Continuous Assessment Individual Project 25 % End of Term 4,6
2 Group Project Group Project Written report based on a Interview with a local entrepreneur and presentation Continuous Assessment Group Project 25 % Week 10 1,2,3,7,8
             

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam 2 hour Final Exam Closed Book Exam 50 % End of Semester 1,2,3,4,5,6,7,8
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Independent Learning Not Specified Independent learning 4 Weekly 4.00
Tutorial Flat Classroom Group interaction 1 Weekly 1.00
Lecture Lecture Theatre Theoretical learning 1 Weekly 1.00
Lecture Lecture Theatre Theoretical learning 1 Weekly 1.00
Lecture Lecture Theatre Theoretical learning 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2007-09-01 Enterprise in Action 3rd edition Oak Tree Press
ISBN 1904887171 ISBN-13 9781904887171

This third expanded and updated edition of Enterprise in Action offers a comprehensive introduction to entrepreneurship in an Irish context. Aimed at both students and potential entrepreneurs, it offers motivation and example through profiles of well-known Irish entrepreneurs, before providing guidance on start-up and growth strategies, finance, internationalisation, creativity and technology transfer.

"This book is easy to read. For those of you who already know that you want to run your own business, Enterprise in Action will be a valuable companion. For those of you who wonder if you have 'the calling', read the book. It could be the best few hours you will ever spend." - John J Teeling, founder, Cooley Distillery plc - from the Foreword.

Recommended Reading
2002-09 New Venture Creation in Ireland Oak Tree Press
ISBN 1860762557 ISBN-13 9781860762550

New Venture Creation in Ireland is an academic textbook targeted at undergraduate students of entrepreneurship, enterprise development and new venture creation. The chapters are broken into the principal issues involved in establishing a business in Ireland. The book fills a gap in the market-place for Irish lecturers and students by providing a textbook that is relevant to the Irish situation, combining a balance of theoretical underpinning and practical detail. Contributions come from a range of specialists who provide up-to-date thinking and information on this topic. Chapter 1 - What is Entrepreneurship? Chapter 2 - Finding the Idea; Chapter 3 - The Business Plan Process; Chapter 4 - Market Research; Chapter 5 - Intellectual Property; Chapter 6 - Legal Issues; Chapter 7 - Management Team; Chapter 8 - Marketing; Chapter 9 - Operations; Chapter 10 - Human Relations; Chapter 11 - Finance; Chapter 12 - Planning for Growth; Chapter 13 - Reviewing the Business Plan; Chapter 14 - Altematives in Entrepreneurship; Chapter 15 - Entrepreneurship and the Role of the State

Recommended Reading
2009-11-10 Starting Your Own Business: A Workbook Oak Tree Press
ISBN 190488735X ISBN-13 9781904887355
Recommended Reading
2011-04-08 Entrepreneurship in Ireland Gill & Macmillan Ltd
ISBN 0717149765 ISBN-13 9780717149766

New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context. * Reviews current enterprise policies, focusing on research, development and innovation within a 'smart economy' with details of various State agencies and the assistance they can offer. * Clearly explains the concept of entrepreneurship and explores the main sources of business ideas. * Explores the main areas of business management within an Irish context: * Identifies various types of business organisations * Outlines sources of finance, public procurement, financial management and auditing principles * Presents key Irish taxation obligations of small and medium enterprises * Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services * Strong focus is placed on intellectual property rights. * Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies * Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project. WRITTEN FOR - Students taking entrepreneurship courses in universities and Institutes of Technology - Failte Ireland courses where entrepreneurship is a module - Any course where entrepreneurship is a module - People managing their own business, as well as aspiring entrepreneurs

Recommended Reading
2009-11-10 Starting a Business in Ireland Oak Tree Press
ISBN 1904887376 ISBN-13 9781904887379

This volume is designed to take you step-by-step through the basic stages involved in going into business for yourself. The aim of the book is to help you overcome some of the many hurdles that will be placed in your way. The book is designed to provide budding entrepreneurs with a "user's guide" through the maze that puts so many people off the idea of self-employment.

Recommended Reading
2012-03-31 Sports Entrepreneurship: Theory and Practice Fitness Information Technology
ISBN 1935412256 ISBN-13 9781935412250

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. Editors Dorene Ciletti and Simon Chadwick have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India.

Recommended Reading
2013-06-17 How to Win at the Sport of Business: If I Can Do It, You Can Do It Diversion Publishing
ISBN 1626810915 ISBN-13 9781626810914

Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.

"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." BUSINESS INSIDER

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." HUFFINGTON POST

Recommended Reading
2014-02-05 Entrepreneurship Wiley
ISBN 1118582896 ISBN-13 9781118582893

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that theyll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references  provide entrepreneurs with the most useful information.

Recommended Reading
2013-01-22 The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs Johnson Media Inc.
ISBN 0988479702 ISBN-13 9780988479708

To achieve unimaginable business success and financial wealthto reach the upper echelons of entrepreneurs, where youll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many othersyou have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.

In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.

Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

Recommended Reading
2012-05-08 The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future Crown Business
ISBN 9780307951526 ISBN-13 9780307951526

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth hes already visited more than 175 nations and yet hes never held a real job or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are many others like Chris those whove found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesnt depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group hes chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those whove learned how to turn what they do into a gateway to self-fulfillment.  Its all about finding the intersection between your expertise even if you dont consider it such -- and what other people will pay for.  You dont need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chriss key principles: if youre good at one thing, youre probably good at something else; never teach a man to fish sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that its up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

Recommended Reading
2009-12-15 The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Harmony
ISBN 9780307465351 ISBN-13 9780307465351

More than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life planthere is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
How blue-chip escape artists travel the world without quitting their jobs
How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
How to trade a long-haul career for short work bursts and frequent mini-retirements

The new expanded edition of Tim Ferriss The 4-Hour Workweek includes:
More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
How Lifestyle Design principles can be suited to unpredictable economic times
The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

Module Resources

Other Resources

 

Supplementary Reading

 

Title

Authors

Publisher

Year

Driving the Tiger – Irish Enterprise Spirit

John J Travers

Gill & Macmillian

2001

Mentoring Entrepreneurs

Brian Doyle & N Vincent O’ Neill

Oak Tree Press

2001

Starting a Business in Ireland, 6th edition

Brian O'Kane

 

Oak tree Press

 

2010

Ten Biz plan, Dynamic Business Planning for Start-ups

Ron Immink & Brian O’ Kane

Oak Tree Press &.

2002

Fire in the Belly – An Exploration of the Entrepreneurial Spirit.

Yanky Fachler

Oak Tree Press

2001

         

 

Irish Cases in Entrepreneurship Volume II

Colette Henry and Pauric McGowan

Blackhall Publishing

2007

Irish Cases in Entrepreneurship

Thomas M Cooney

Blackhall Publishing

2005

Entrepreneurship on the Island of Ireland / Global Entrepreneurship Monitor

Paula Fitzsimons

Colm O’ Gorman

 

EnterpriseIreland

/ InterTradeIreland

Present year

Irish cases in Entrepreneurship

Cecilia Hegarty

Oak Tree Press

2011

 

 

 

 

 

 

Irish Cases in Entrepreneurship Volume II

Colette Henry and Pauric McGowan

Blackhall Publishing

2007

Irish Cases in Entrepreneurship

Thomas M Cooney

Blackhall Publishing

2005

Entrepreneurship on the Island of Ireland / Global Entrepreneurship Monitor

Paula Fitzsimons

Colm O’ Gorman

 

EnterpriseIreland

/ InterTradeIreland

Present year

 

   

11

 

 

 

 

 

 

Additional Information

None