ENTR07010 2016 Enterprise Development

General Details

Full Title
Enterprise Development
Transcript Title
Enterprise Development
N/A %
Subject Area
ENTR - Enterprise
BUS - Business
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
2021 - Full Academic Year 2021-22
Marie Keane
Programme Membership
SG_BEMBE_G07 201600 Bachelor of Business Embedded Award BB L7 in Finance and Investment SG_BEMBE_G07 201600 Bachelor of Business in Embedded award of BB Ab-initio L8 SG_BMARK_J07 201900 Bachelor of Business in Business in Marketing L7 (Add On) SG_BMKTG_J07 201900 Bachelor of Business in Marketing L7 (Add On) SG_BDIGI_B07 201900 Bachelor of Business in Digital Marketing SG_BBUSI_H08 202100 Bachelor of Business (Honours) in Business L8 (Ab-initio) SG_BFINA_H08 202100 Bachelor of Business (Honours) in Business in Finance and Investment SG_BSALE_B07 202100 Bachelor of Business in Business in Marketing and Sales

This subject aims to introduce the concept of Entreprenureship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up. 

Learning Outcomes

On completion of this module the learner will/should be able to;


Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.


Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.


 Explore the tools used to generate ideas for a potential business.


Familiar with the stages involved in developing a business plan and write a business plan.


   Identify the advantages and disadvantages of different legal structures available to start-ups.


 Write a marketing plan for a proposed enterprise.


  Identify the different types and sources of finance for start-up enterprises.


The student will be exposed to recent articles on developments and trends in enterprise (both academic & practitioner based).

Teaching and Learning Strategies

3 hours Lectures and 1 hour tutorial per week

Module Assessment Strategies

Continuous Assessment                 50%

Project submission date Week 7 

Mid Term Exam   Week 8

Final Exam                                   50%



Repeat Assessments

50% Exam and /or project

Indicative Syllabus

What is Entrepreneurship                                                                                        10%

  • Review the varied research contributions and recent research trends within the field of entrepreneurship.
  • Identify entrepreneurial personality traits and qualities.
  • Describe the key background factors important in the development of an entrepreneur
  • Explore the student's suitability to become an entrepreneur. 

Supporting Environment for Entrepreneurship                                                   10%

  • Review briefly the role of Irish economic policy and environmental conditions in developing a suitable climate for entrepreneurial activity
  • Examine the positive contributors to the Irish entrepreneurial environment and identify factors which inhibit the development of the country's full entrepreneurial potential
  • Discuss the role of state agencies in promoting entrepreneurship
  • Identify the key private sector enterprise support organizations

Finding the Business Idea                                                                                         10%

  • Recognise where to find business ideas
  • Explore the terminology of creativity and appreciate the creative process
  • Examine techniques to generate ideas and criteria to evaluate ideas
  • Describe how to transform ideas into realisable opportunities
  • Examine the various different methods of achieving legal protection for a new idea

 The Business Plan Process                                                                                        20%   

  • Examine the reasons for and benefits of business planning
  • Distinguish between the process of business planning and the output the business plan
  • Appreciate the stages involved in the process and how they inter-relate
  • Prepare a business plan
  • Reviewing a business plan, tailoring a business plan for the reader

   Legal Issues                                                                                                              10%   

  • Identify the advantages and disadvantages of different legal structures available to start-up enterprises
  • Register for tax (PAYE / PRSI, VAT, Corporation Tax)
  • Appreciate the legal implications of employment, health & safety and contract law

Marketing the New Enterprise                                                                                  10%

  • Differentiate between marketing a new enterprise and marketing in mature, established companies
  • Recognise the marketing advantages of small enterprises
  • Examine the conventional marketing planning process
  • Employ the marketing planning and marketing mix theory to develop a marketing plan

Financing the New Venture                                                                                       10%

  • Recognise the role of finance in new venture creation
  • Examine the different types and sources of finance for new enterprises
  • Describe how entrepreneurs can estimate their financial requirements
  • Identify the role and methods of efficient financial management

Planning for Growth                                                                                                   10%

  • Examine the stages of development in new ventures
  • Recognise the barriers to growth in new ventures
  • Examine the sources of assistance available for high growth new ventures in Ireland

Exporting                                                                                                                        5%

  • Examine how to choose an export partner in a foreign country
  • Recognise the problems facing exporters in Ireland

 Entrepreneurship in different contexts                                                                        5%

  • Investigate Corporate Entrepreneurship, Mediated Entrepreneurship
  • Examine Public sector Entrepreneurship, Social Entrepreneurship


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual Project Business plan assessment Continuous Assessment UNKNOWN 25 % End of Term 4,6
2 Group Project Group Project Written report based on a Interview with a local entrepreneur and presentation Continuous Assessment UNKNOWN 25 % Week 10 1,2,3,7,8

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final exam 2 hour written examination Final Exam UNKNOWN 50 % End of Term 1,2,3,4,5,6,7,8

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Theoretical learning 1 Weekly 1.00
Lecture Lecture Theatre Theoretical learning 1 Weekly 1.00
Lecture Lecture Theatre Theoretical learning 1 Weekly 1.00
Tutorial Flat Classroom Group interaction 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2011-04-08 Entrepreneurship in Ireland Gill & Macmillan Ltd
ISBN 0717149765 ISBN-13 9780717149766

New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context. * Reviews current enterprise policies, focusing on research, development and innovation within a 'smart economy' with details of various State agencies and the assistance they can offer. * Clearly explains the concept of entrepreneurship and explores the main sources of business ideas. * Explores the main areas of business management within an Irish context: * Identifies various types of business organisations * Outlines sources of finance, public procurement, financial management and auditing principles * Presents key Irish taxation obligations of small and medium enterprises * Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services * Strong focus is placed on intellectual property rights. * Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies * Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project. WRITTEN FOR - Students taking entrepreneurship courses in universities and Institutes of Technology - Failte Ireland courses where entrepreneurship is a module - Any course where entrepreneurship is a module - People managing their own business, as well as aspiring entrepreneurs

Recommended Reading
2013-04-15 Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works Capstone
ISBN 085708416X ISBN-13 9780857084163


The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It's time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. "Entrepreneur Revolution" is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the "Entrepreneur Revolution" and thrive in the new age. - From a successful entrepreneur who is reaping the rewards of the entrepreneurial age - How to shift your mind-set and think like an entrepreneur - Ways to adapt your lifestyle to be more successful

Recommended Reading
2014-09-19 Key Person of Influence (Revised Edition): The Five-Step Method to become one of the most highly valued and highly paid people in your industry Rethink Press Limited
ISBN 178133109X ISBN-13 9781781331095

FULLY REVISED EDITION with over 10,000 words of new content. Every industry revolves around Key People of Influence Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book.

Module Resources