DSGN07089 2019 Professionalism & Communication for Design II
This module provides a knowledge‑based grounding in the professional and ethical roles of the designer. It examines the role and importance of effective communication and marketing and their application to the creative industries. The module introduces students to the broad principles of entrepreneurship, examining the role and importance of business in the design industry. The student’s confidence in critical and analytical thinking develops through design discussion and debate that involves the student relating their views to the ideas and work of others. Students develop their professional communication skills in the preparation of a digital portfolio of work, a digital design profile and curriculum vitae.
On completion of this module the learner will/should be able to;
Demonstrate an understanding of the relationship between the professional field, the market, and the media.
Discuss and compare examples/models of best practice in their design occupation, both nationally and internationally.
Reflect upon their own work and professional aspirations in the context of contemporary and historical practitioners and debates within the creative discipline.
Consolidate and prepare a professional portfolio of design work and CV that best represent a brand identity and position in the design world, building a profile as a designer.
Communicate an understanding of the opportunities available in the profession, identifying a strategy for marketing themself in that area.
Teaching and Learning Strategies
The module is delivered using a combination of lectures, group tutorials, individual tutorials. An experiential and student centred approach promotes personal, reflective and active engagement with learning, fostering confidence and competence in the communication of ideas. Clearly defined learning outcomes are constructively aligned with assessment criteria.
Module Assessment Strategies
Formative and summative continuous assessment modes using a range of techniques which includes group and/or individual work. Assessment dates are as set by the lecturer for that year of study.
Repeat assessment will be dependent on failed components. This will be confirmed at formal exam boards.
- An overview of the professional field, the market and the media;
- Seminal study of designers in the industry - regionally, nationally and internationally ;
- Marketing: industry analyses and trends in marketing & positioning trends;
- Brand and Digital profile (website &/ social media);
- CV and Portfolio.
- An introduction to business processes and office management, eluding to management theory and organisational transformation processes;
- Business responsibilities, codes of ethics (including environmental) and business etiquette;
- An introductory overview of the structure and roles of the different professions in the design team;
- Time Management: Producing and implementing a programme of work;
- The broad principles of legislation relating to Copyright, Design and Patents, specifically relating to digital media.
- Reflective and reflexive practice consolidated.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Case study & Presentation||Project||Individual Project||40 %||OnGoing||1,2,3|
|2||CV & Portfolio||Project||Individual Project||60 %||OnGoing||3,4,5|
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