DSGN07057 2013 Professional Practice 5 (Planning for Business)
This module provides students with an opportunity to understand the role of market research and business planning in the commercialisation of a product or design. It allows them to set out and justify business ideas in a logical framework. It is a blueprint for students wishing to commercialise their product into a business, or establish a design consultancy.
On completion of this module the learner will/should be able to;
Assess the commercial viability of their idea and prepare a business plan based on the idea and the target market; demonstrate an understanding of competitor analysis and the business environment.
Understand how to conduct market research, and to make decisions on the most appropriate market research methodologies to employ.
Predict financial requirements for individual products, set up costs, daily costs etc.
Set up milestones to progress the business and forecast any potential stumbling blocks such as standard requirements and legal protection.
Have a knowledge of sources of funding, including investors, business angels and the financial and non-financial supports available from State Agencies; understand the information required to apply for and secure funding.
Module Assessment Strategies
This module is assessed by means of assignments relating to (but not limited to):
Market research and industry analysis for business planning
Preparation of a business plan
Learning log/learning journal
Introduction to Business Planning
Market Research & Market Segmentation
Sales & Positioning Strategy
Enterprise, Management and Organization
Funding & Finance
Supports from State Agencies
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Project Market Research and Research for Business Plan||Continuous Assessment||Assignment||50 %||End of Term||1,2,3|
|2||Project Preparation of Business Plan||Continuous Assessment||Written Report||50 %||End of Term||1,2,3,4,5|
Full Time Mode Workload
|Tutorial||Flat Classroom||Planning for Business||3||Weekly||3.00|
|Independent Learning||Not Specified||Planning for Business||1||Weekly||1.00|
Martin, Roger The Design of Business Harvard Business School (2009)
Verganti, Roberto Design Driven Innovation Harvard Business Press (2009)
Pinson, Linda Anatomy of a Business Plan Out of your Mind...And into the Mark (2008)
O'Kane, Brian, Starting a Business in Ireland, Oak Tree press (latest ed.)