DSGN06122 2019 Digital Media for Design III
The module allows the learner to develop and convey design ideas using digital design software. Students will develop skills and techniques to refine, edit and manipulate design images through the medium of Photoshop, Illustrator and/or in-Design. The module will explore the transformative nature of analogue conversion. The learner will learn how to recompose basic sketches or diagrams as creative digital expressions of design concepts or 3D interior spatial views inhabited with colour, texture, form, fittings, furniture, light, materiality and people. Also, the module will explore the digital transformation of design photographs of physical scale models, as well as, real world spaces and places.
On completion of this module the learner will/should be able to;
Create and modify advanced imagery within an image-editing programme.
Utilise digital software to convert hand sketches/diagrams/drawings into comprehensive digital graphics.
Create graphic interior compositions using photographs of scale models, real places, furnishings, materials and light.
Compose a 3D digital graphic inhabited with colour, texture, form, fittings, furniture, light, materiality and people.
Create, edit and manipulate ‘text’ and ‘type’ and images using image editing and formatting software.
Create a variety of digital image formats (DPI, PPI, PDF, CMYK and RGB) with different types of Resolution.
Teaching and Learning Strategies
Digital Media for Design 1 is taught using a combination of lectures, presentations, practical based tutorials and workshops that are situated in a computer lab environment. Both individual and group work modes are utilised throughout.
Module Assessment Strategies
Formative and summative continuous assessment modes using a range of techniques which include group and/or individual work.
Assessment is continuous and is undertaken at the conclusion of each block or project. Projects are assessed by the assignment of marks to various project deliverables. The percentages assigned to deliverables may vary between projects.
Repeat assessment will be dependent on failed components. This will be confirmed at formal exam boards.
The Digital Media for Design module comprises of five related digital/graphic manipulation elements as follows:
Fundamental commands in Adobe Photoshop and illustrator/in-Design:
- Photoshop tools: Move, marque tool, polygonal lasso tool, magic wand tool, crop, eraser (blend), shapes, pan, line;
- Colour management: Paint Bucket, gradient, opacity and fill;
- No destructive editing using Mask, Smart objects and filters.
Adobe illustrator vector tools:
Pen tool, Arc, Spiral, paint-brush, reflect, scale, reshape, selection, type tool, colour. Layout and formatting.
- Conversion of hand sketches/diagrams/scale models and real-world images into digital graphic compositions;
- The components and terms related to working with typeface, style and fonts;
- Digital photography retouching and graphic editing, layout design and formatting;
- Use of formatting software such as In-Design/illustrator;
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||12 weekly in class assessments||Continuous Assessment||Assessment||100 %||Week 12||1,2,3,4,5,6|
Full Time Mode Workload
|Tutorial||Computer Laboratory||12 Digital study elements||3||Weekly||3.00|
|Independent Learning||Not Specified||independent learning||3||Weekly||3.00|
Adamson, G (2018) Thinking through Craft. Bloomsbury Visual Arts. Thames and Hudson Ltd; 2 edition.
Charlotte, P & F (2018) Graphic Design Sourcebook. Goodman-Fiell.
Concepcion, R. (2019). Adobe Lightroom CC and Photoshop CC for Photographers Classroom in a Book (2019 release). Adobe Press. ISBN-100135495075 ISBN-139780135495070
Dernie, D. (2014). Architectural drawing (2nd ed.). London, England: Lawrence King Publishing.
Farelly, L. (2007). Representational techniques. London, UK: Ava.
Faulkner, A. & Chavez, C. (2018). Adobe Photoshop CC Classroom in a Book (2019 release). Adobe Press. ISBN-100135495075-139780135495070.
Johnston, L (2017) Digital Handmade: Craftsmanship in the New Industrial Revolution.
McMorrough, J (2015) Drawing for Architects: How to Explore Concepts, Define Elements, and Create Effective Built Design through Illustration. Rockport Publishers.
Plunkett, D. (2009) Drawing For Interior Design Publisher: Laurence King (ebook).