DSGN06073 2013 Professional Practice 2 (Core Communication Skills)

General Details

Full Title
Professional Practice 2 (Core Communication Skills)
Transcript Title
Professional Practice 2
75 %
Subject Area
DSGN - Design
COMP - Computing & Creative Practices
06 - NFQ Level 6
05 - 05 Credits
Start Term
2013 - Full Academic Year 2013-14
End Term
9999 - The End of Time
Louis McManus, Nevil Walsh, Ann Geaney, Angela Mehegan
Programme Membership
SG_DCRDS_B07 201300 Bachelor of Arts in Creative Design SG_DCRDS_H08 201300 Bachelor of Arts (Honours) in Creative Design

Professional Practice 2 introduces students to the theory and practice of communication, through developing  confidence and skills in interpersonal, oral and written communication with particular focus on Creative Design practices. Communication of ideas, concepts and solutions, both internally and externally, will form one the key objectives of this module. Written and verbal communication skills will be encouraged through interactive workshops, presentation techniques, research strategies, and interaction with external professional bodies.  The importance of visual research, visual communication, expression and presentation to different audiences through contemporary social media will be also be focused on. Core communication skills are enhanced in tandem with design projects and processes.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate an understanding of the research, structure and organisation needed in a variety of presentation techniques and modes.


Research user groups, user needs and behaviours and present research orally, visually and in written format


Visually communicate ideas in a range of contexts, using different media


Develop verbal and inter-personal skills to enhance professionalism and identify areas to improve communication competency


Research a broad range of secondary material neccessary for contextualising the design process using a variety of research strategies.


Write a cover letter, CV and communicate effectively with professional bodies

Module Assessment Strategies

Learners are assessed through 100% continuous assessment. This includes group presentations, individual presentations, research report, design statement.

Indicative Syllabus

 Presentation Skills

  • Structure and deliver effective oral presentations, identifying objectives, organising material and demonstrating ability to link research to design concept and solution
  • Practice oral techniqes based on voice work, posture awareness, body language and assertiveness
  • Prepare and effectively use visual aids (design boards, multimedia, models, prototypes etc)
  • Use persuasive, positive language outlining unique selling points f design in oral presentation
  • Identify methods to overcome anxiety

 Writing Skills

  • Design and prepare effective documents for professional practice: research reports, design reports, design submissions, concept development, design solution, design promotion
  • Identify and apply the principles of pratical report writing & persuasive writing
  • Research and responsibly apply research to build credible and substantiated arguments
  • Illustrate process of documentation
  • Demonstrate writing skills in terms of clarity, tone, voice, style, grammar and punctuation

Collaborating and Communicating in the Design Process

  • Recognise the benefits of groups and self-managed teams within creative industries
  • Generate ideas through brainstorming and listening skills within groups
  • Organise and participate in work groups, manage research, allocate tasks and structure roles

 Personal Development

  • Identify and apply assertive techniques in communicating with others and when communicating own ideas and presenting work
  • Discuss how nonverbal behaviours communicate feelings, attitudes, affiliation, status and power
  • Recognise and apply the skills needed to read one's own nonverbal behaviours and the nonverbal sgnals of others
  • Appraise and evaluate peer presentations, recognising importance of listening and constructive feedback

User Research

  • Identify research methodologies in relation to  user needs, attitudes and behaviours and  for undertaking primary research
  • Present user research in written reports and oral presentations

Professional Practice

  • Research and communicate with external organisations and individuals
  • Collaborate with others within work teams
  • Reflect on communication competency
  • CV and cover letter writing


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment Communication Evaluation Continuous Assessment UNKNOWN 40 % OnGoing 1,2,3,4,5,6
2 Presentation Individual Project Continuous Assessment UNKNOWN 30 % Week 6 1,3,4,5
3 Design Presentation Final Project Presentation Continuous Assessment UNKNOWN 30 % End of Term 1,2,3,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Design Projectwork Flat Classroom Interactive practical application of communication skills in design context 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Reynolds, G. (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery, New Riders.

Reynolds, G. (2010) Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentation, New Riders.

Duarte, N. (2008) Slide:ology: The Art and Science of Creating Great Presentations, O'Reilly Media.




Other Resources


Additional Information