DSGN06064 2013 Creative Design 4 (Designer and Client)

General Details

Full Title
Creative Design 4 (Designer and Client)
Transcript Title
Creative Design 4
75 %
Subject Area
DSGN - Design
COMP - Computing & Creative Practices
06 - NFQ Level 6
10 - 10 Credits
Start Term
2013 - Full Academic Year 2013-14
End Term
9999 - The End of Time
Angela Mehegan, David Roberts, Diarmuid Timmons, Emer Ward, Louis McManus, Mr. Mark Rooney, Nevil Walsh, Una Mannion, Ann Geaney, Linzi Ryan, Adrian Durcan
Programme Membership
SG_DCRDS_B07 201300 Bachelor of Arts in Creative Design SG_DCRDS_H08 201300 Bachelor of Arts (Honours) in Creative Design

The design process is applied to resolve issues for external clients.  Clients may be industrial or professional. In addition, the module aims to equip students with the entrepreneurial skills needed to start up a business.

Learning Outcomes

On completion of this module the learner will/should be able to;


Establish cradle to cradle criteria for a design solution through consideration of a range of users of a product or service.


Prototype the working elements of a design proposal


Combine visual media for the presentation of design proposals


Devise a design brief for a client to include the following.  User requirements, marketing display factors, transport and packaging limitations and production goals.


Demonstrate competence in the selection and costing of materials and processes


Determine potential market size for designs and derive material, labour and production costs.


Demonstrate professional conduct with clients

Module Assessment Strategies

Projects are assessed by the assignment of marks to various project deliverables.  The percentages assigned to particular deliverables may vary between different projects.  This allows particular outcomes to be emphasised in each project assigned to students.

Project deliverables typically includes User Research,  Conceptual development of ideas,  Design Development thinking/sketchbook,  Model or Prototype making, Presentation.  A percentage mark is assigned for each deliverable, adding up to a total of 100%.

Each project is assigned a percentage of the overall module mark.  The module marks assigned to each project are not of equal weighting, as projects given to students towards the end of the module usually receive the highest weighting.

Indicative Syllabus

Live projects of varying length are undertaken during this semester.  For instance,  this could mean a larger number of shorter projects or a couple of longer projects or other variations.  In the absence of available externally sourced projects students are given staff devised projects that deliver the required outcomes.

The emphasis of this module is on developing skills that build the relationship between the designer and client.  A big part of working with clients is their wide variability.  Variability of the client may be a simple as their level of formality or be more complex like knowledge of the applied technology or of the end user.

Design Professionals need to adopt flexible people skills and strategies in order to achieve the best outcome. In order to fulfill client expectations there has to be as clear a brief as possible. The designer needs to manage this process early in the relationship in order to establish project goals, priorities, and preferences.

Skills to determine potential market size for designed products.

Draw on previous modules to create costings for the design product.


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Client Presentation Continuous Assessment UNKNOWN 30 % Week 5 1,2,3,4,5,6
2 Project Client Presentation Continuous Assessment UNKNOWN 30 % Week 10 1,2,3,4,5,6
3 Project Client Presentation Continuous Assessment UNKNOWN 40 % Week 13 1,2,3,4,5,6,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Workshop Design Workshop Prototyping 4 Weekly 4.00
Design Projectwork Design Studio Client Project 4 Weekly 4.00
Directed Learning Design Studio Client project 5 Weekly 5.00
Total Full Time Average Weekly Learner Contact Time 13.00 Hours

Module Resources

Non ISBN Literary Resources

Dreyfus Associates Humanscale MIT Press (1974)

Dick Powell Presentation Techniques Little Brown & Co (1985)

Moggeridge, Bill Designing Interactions MIT Press (2006)

Saffer, Don Designing For Interaction New Riders (2007)

Chisnell, Dana Handbook of Usability Testing Wiley  (2008)

Martin, Roger The Design of Business Harvard Business School (2009)

Verganti, Roberto Design Driven Innovation Harvard Business Press (2009)


Other Resources


Additional Information