DSGN06064 2013 Creative Design 4 (Designer and Client)
The design process is applied to resolve issues for external clients. Clients may be industrial or professional. In addition, the module aims to equip students with the entrepreneurial skills needed to start up a business.
On completion of this module the learner will/should be able to;
Establish cradle to cradle criteria for a design solution through consideration of a range of users of a product or service.
Prototype the working elements of a design proposal
Combine visual media for the presentation of design proposals
Devise a design brief for a client to include the following. User requirements, marketing display factors, transport and packaging limitations and production goals.
Demonstrate competence in the selection and costing of materials and processes
Determine potential market size for designs and derive material, labour and production costs.
Demonstrate professional conduct with clients
Module Assessment Strategies
Projects are assessed by the assignment of marks to various project deliverables. The percentages assigned to particular deliverables may vary between different projects. This allows particular outcomes to be emphasised in each project assigned to students.
Project deliverables typically includes User Research, Conceptual development of ideas, Design Development thinking/sketchbook, Model or Prototype making, Presentation. A percentage mark is assigned for each deliverable, adding up to a total of 100%.
Each project is assigned a percentage of the overall module mark. The module marks assigned to each project are not of equal weighting, as projects given to students towards the end of the module usually receive the highest weighting.
Live projects of varying length are undertaken during this semester. For instance, this could mean a larger number of shorter projects or a couple of longer projects or other variations. In the absence of available externally sourced projects students are given staff devised projects that deliver the required outcomes.
The emphasis of this module is on developing skills that build the relationship between the designer and client. A big part of working with clients is their wide variability. Variability of the client may be a simple as their level of formality or be more complex like knowledge of the applied technology or of the end user.
Design Professionals need to adopt flexible people skills and strategies in order to achieve the best outcome. In order to fulfill client expectations there has to be as clear a brief as possible. The designer needs to manage this process early in the relationship in order to establish project goals, priorities, and preferences.
Skills to determine potential market size for designed products.
Draw on previous modules to create costings for the design product.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Project Client Presentation||Continuous Assessment||UNKNOWN||30 %||Week 5||1,2,3,4,5,6|
|2||Project Client Presentation||Continuous Assessment||UNKNOWN||30 %||Week 10||1,2,3,4,5,6|
|3||Project Client Presentation||Continuous Assessment||UNKNOWN||40 %||Week 13||1,2,3,4,5,6,7|
Full Time Mode Workload
|Design Projectwork||Design Studio||Client Project||4||Weekly||4.00|
|Directed Learning||Design Studio||Client project||5||Weekly||5.00|
Dreyfus Associates Humanscale MIT Press (1974)
Dick Powell Presentation Techniques Little Brown & Co (1985)
Moggeridge, Bill Designing Interactions MIT Press (2006)
Saffer, Don Designing For Interaction New Riders (2007)
Chisnell, Dana Handbook of Usability Testing Wiley (2008)
Martin, Roger The Design of Business Harvard Business School (2009)
Verganti, Roberto Design Driven Innovation Harvard Business Press (2009)