DSGN06063 2013 Creative Design 3 (User Centered Design)

General Details

Full Title
Creative Design 3 (User Centered Design)
Transcript Title
Creative Design 3
75 %
Subject Area
DSGN - Design
COMP - Computing & Creative Practices
06 - NFQ Level 6
10 - 10 Credits
Start Term
2013 - Full Academic Year 2013-14
End Term
9999 - The End of Time
Angela Mehegan, David Roberts, Diarmuid Timmons, Emer Ward, Louis McManus, Mr. Mark Rooney, Nevil Walsh, Una Mannion, Ann Geaney, Linzi Ryan, Adrian Durcan
Programme Membership
SG_DCRDS_B07 201300 Bachelor of Arts in Creative Design SG_DCRDS_H08 201300 Bachelor of Arts (Honours) in Creative Design

To apply the design process through resolving design issues for external clients, Industrial, Professional and Users. In addition, the module aims to provide students with an awareness of legislative restrictions and their potential restraint on designed products.

Learning Outcomes

On completion of this module the learner will/should be able to;


Evaluate the performance of competing products


Devise methodology for a user performance assessment


Defend the visual context of a proposed design


Identify the required material properties for elements of the proposed design solution


Combine visual media for the presentation of design proposals


Summarise the need and purpose of standards, e.g. BSI, ISO, etc. and use same at a development stage.


Calculate manufacturing costs

Module Assessment Strategies

Projects are assessed by the assignment of marks to various project deliverables.  The percentages assigned to particular deliverables may vary between different projects.  This allows particular outcomes to be emphasised in each project assigned to students.

Project deliverables typically includes User Research,  Conceptual development of ideas,  Design Development thinking/sketchbook,  Model or Prototype making, Presentation.  A percentage mark is assigned for each deliverable, adding up to a total of 100%.

Each project is assigned a percentage of the overall module mark.  The module marks assigned to each project are not of equal weighting, as projects given to students towards the end of the module usually receive the highest weighting.


Indicative Syllabus

Live projects of varying length are undertaken during this semester. For instance, This could mean a larger number of shorter projects or a couple of longer projects or other variations. In the absence of available externaly sourced projects students are given staff devised projects that deliver the required outcomes.

The emphasis of this series of projects is on the correct designer assessment of user needs. 

In order to establish customer needs the designer is required to enter the user environment to observe the products application in action.  The established criteria must be prioritised as part of the design brief. 

Presence, need and purpose of standards.

Common standards and their affects on design.

The application of standards and the required tests to given and designed products.

Specification and revision, and their application to a designed product.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Presentation External Clients Continuous Assessment UNKNOWN 30 % Week 4 1,2,3,4,5,6
2 Project Presentation External Clients Continuous Assessment UNKNOWN 30 % Week 10 1,2,3,4,5,6
3 Project Presentation External Clients Continuous Assessment UNKNOWN 40 % Week 13 1,2,3,4,5,6,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Workshop Design Workshop Model/Prototype Making 4 Weekly 4.00
Design Projectwork Design Studio Client Project 4 Weekly 4.00
Directed Learning Design Studio Client Project 5 Weekly 5.00
Total Full Time Average Weekly Learner Contact Time 13.00 Hours

Module Resources

Non ISBN Literary Resources

Dreyfus Associates Humanscale MIT Press (1974)

Powell, Dick Presentation Techniques Little Brown & Co (1985)

Moggeridge, Bill Designing Interactions MIT Press  (2007)

Ashby, Michael Materials and Design: Second Edition Butterworth-Heinneman (2009)

Lesko, Jim Industrial Design: Materials and Manufacturing Wiley (1998)

Brall, James Design for Manufacturability McGraw Hill (1998)

Other Resources


Additional Information