DRWG06008 2012 Visual Literacy
Visual Literacy is a practical and theoretical examination of visual principles and concepts common to all of creative practices. The module covers 2 and 3 dimensional concepts including perspective, proportion, balance, rhythm, time, emphasis, colour, hue, tone… applicable to delivering a grounding in the fundamentals of communication through drawing.
On completion of this module the learner will/should be able to;
Have gained an awareness of visual elements and their application in a variety of real world contexts.
Demonstrate an ability to gather, observe, generate and reflect upon visual information.
Show experience in the use of a variety of drawing media and approaches.
Have acquired skills in communication and expression through visual and plastic forms.
Demonstrate awareness of convergent and divergent thinking.
Module Assessment Strategies
Assessment is continuous and is undertaken at the conclusion of each block or project
Projects are assessed by the assignment of marks to various project deliverables. The percentages assigned to particular deliverables may vary between different projects. This allows particular outcomes to be emphasised in each project assigned to students.
Project deliverables typically include Research, Ideas, Development thinking/sketchbook. A percentage mark is assigned for each deliverable, adding up to a total of 100%.
Each project is assigned a percentage of the overall module mark. The module marks assigned to each project are not of equal weighting, as projects given to students towards the end of the module may receive a higher weighting.
- In conjunction with project briefs, areas of concern are identified and explored within the life studio. Drawing is also treated as an integral component of project briefs and is used as ‘process thinking' and as a fully articulated visual statement.
- Translate forms from the real or imaginary sources.
- Display an understanding of spatial concerns.
- Explore the visual potential of line, tone, volume, shape, texture, scale, to define, express and abstract form.
- Investigate the visual language to employ and experiment with formal and informal compositional elements.
- Demonstrate an aptitude for own time personal research and concerns.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Continuous Assessment Project||Continuous Assessment||UNKNOWN||10 %||Week 3||2|
|2||Continuous Assessment Project||Continuous Assessment||UNKNOWN||10 %||Week 5||3,4|
|3||Continuous Assessment Project||Continuous Assessment||UNKNOWN||10 %||Week 7||1,2,3,4|
|4||Continuous Assessment Project||Continuous Assessment||UNKNOWN||10 %||Week 9||1,2,3,4|
|5||Continuous Assessment Project||Continuous Assessment||UNKNOWN||10 %||Week 11||1,2,3,4|
|6||Continuous Assessment Project||Continuous Assessment||UNKNOWN||50 %||Week 13||1,2,3,4,5|
Full Time Mode Workload
|Design Projectwork||Design Studio||Visual Literacy||4||Weekly||4.00|
Yee, Rendow (2003), Architectural Drawing, John Wiley & Sons.
Berger, John (1990), Ways of Seeing, Penguin.
Wallschlaeger, Charles (1992), Basic Visual Concepts and Principles, McGraw Hill.
Duff, L (2009), Drawing-The Purpose, Chicago University Press.
Simblet, Sarah (2009, The Drawing Book, Dorling Kindersly.
Edwards, Betty 1988), Drawing on the Artist Within, Collins.
Edwards, Betty 2001), Drawing on the Right Side of the Brain, Harper Collins.
Gair, Angela (1984), Drawing A Step By Step Guide, Charles Letts.
Lambert, Susan (1984), Drawing Technique and Purpose, Faber & Faber.
Palmer, Frederick (1972), Visual Awareness, Batsford.
Paterson, Robert (1983), Abstract Concepts of Drawing, Van Nostrand Reinhold.
Powel, Dick (1985), Presentation Techniques, Little, Brown.
Ruskin, John (2007), The Elements of Drawing, A&C Black.
Paper, card, pencils, pens, paints and other markmaking implements
Field Trips, Local and International
Visiting Artist Programme