DIGT07004 2016 Digital Content & Analysis

General Details

Full Title
Digital Content & Analysis
Transcript Title
Digital Content & Analysis
75 %
Subject Area
DIGT - Digital
MKTS - Marketing, Tourism & Sport
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Aine Doherty, Alan Kelly
Programme Membership
SG_BAPPL_B07 201900 Bachelor of Business in Applied Sport with Business SG_BSPOR_H08 201900 Bachelor of Business (Honours) in Sport with Business SG_BSPOR_H08 202100 Bachelor of Business (Honours) in Sport with Business SG_BAPPL_B07 202100 Bachelor of Business in Applied Sport with Business

This module will equip the students with the necessary skills to create, edit and publish digital content. The students will also be able to analysis data and present the results in a appropriate manner.

Learning Outcomes

On completion of this module the learner will/should be able to;


Capture, record, edit and publish video


Analysis business and sporting material (video and data), edit and present the output


Understand the process of planning, implementing and maintaining a Digital Marketing campaign


Create digital content which can be published digitally


Create a website applying SEO factors to improve rank position

Teaching and Learning Strategies

The necessary tools will be demonstrated during the practical class and combining with theory element to highlight the key components and how to achieve the best results. The students will be allowed to work on project material during class time and are encouraged to experiment and develop their knowledge of the system/tools.

Module Assessment Strategies

The students will be assessed through a small number of projects. These will combine elements of the practical material together (eg analysis and graphics to create an infographic). This module is 100% continuous assessment.


Repeat Assessments

The student will be expected to repeat any failed elements if they fail overall

Indicative Syllabus

Video Editing

  • Record/capture visual content
  • Editing the Audio/Visual material and producing a finished item which can be published digitally
  • Understand the process of video creation
  • Conduct video analysis in a sporting context


  • Create, edit and publish digital content which can published to various platform including social networks
  • Understand the process of creating graphic material including design guidelines
  • Display data in a meaningful way (eg infographics)


  • Use analysis software to analyse video material
  • Understand the tools and functions necessary to analyse data and display the results
  • Describe the measurement tools used for web analytics


  • Create a basic webpage applying SEO factors to improve the search engine ranking
  • Apply good design principles to web design
  • Understand the various methods available to web design and their strengths and weaknesses
  • Understand how to publish a website including domains, hosting’s, e-commerce and security issues

Digital Marketing

  • Understand the process of planning, researching, implementing and maintaining a digital marketing campaign
  • Understand the various tools, platforms, social networks available to help promote/market a business or event
  • Ensure compliance with data protection and legal issues pertaining to the digital environment
  • Understanding the role of technology in a sporting context

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Video Analysis Continuous Assessment Project 30 % Week 6 1,2,4
2 Infographic Continuous Assessment Project 30 % Week 10 2,4
3 Website Continuous Assessment Project 10 % Week 12 4,5
4 Theory exam Continuous Assessment Closed Book Exam 30 % Week 11 3

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Laboratory Practical Computer Laboratory Practical Lab 3 Weekly 3.00
Lecture Tiered Classroom Theory Lecture 1 Weekly 1.00
Independent Learning Not Specified Self-directed learning 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2014-06-28 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Kogan Page
ISBN 0749471026 ISBN-13 9780749471026

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.

The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.

This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead

Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Module Resources

URL Resources