DIGT06013 2020 Content Creation
The module will equip the learner with the practical skills to research, plan, create and publish a various of digital content using popular PC and mobile applications using accepted design guidelines. The learner will review digital content to monitor trends and identify best practise. They will understand the role of creativity and basic design guidelines plus how best to plan and apply these to digital content creation. Finally the learner will explore the various social and digital platforms available and how best to publish and promote digital content across these platforms.
On completion of this module the learner will/should be able to;
Plan and research how to create digital content
Apply accepted design guidelines for content creation
Create graphic and video content using a number of popular PC and mobile applications
Publish digital material to a number of sources including blogs, social media and email platforms
Teaching and Learning Strategies
This module is designed for blended learning. It will be assessed using 100% continuous assessment.
The teaching and learning strategy includes interactive lectures. Moodle is used as a repository.
Module Assessment Strategies
This module is assessed using 100% continuous assessment. Students will complete two projects over the duration of the module.
1. Social Media Content Audit 30%
2. Content Creation 70%
Students will have an opportunity to resubmit failed elements of the continuous assessment.
1. Research the digital content published by a number of local and national companies highlighting best practise.
Compare the types of content, amount of engagement and frequency of content across a number of established digital platforms.
2. Identify the various formats and constraints of creating and publishing digital content.
Identify the various graphs and video formats, quality and dimension settings and requirements for publishing to popular social, email, blog and video streaming sites.
3. Create digital content including graphic and video based material using popular PC and mobile applications.
How to create conversational content for different platforms utilising the correct tone of voice.
How to plan, capture, edit and publish both graph and video content using PC and mobile applications
4. Apply design guidelines in the creation of digital content.
Apply recognised design guidelines in relation to layout, fonts, images, colours, alignment, contrast, proximity and quality settings.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Social Media Content Audit||Project||Individual Project||30 %||Week 6||1|
|2||Content Creation||Project||Individual Project||70 %||End of Semester||1,2,3,4|
Full Time Mode Workload
Online Learning Mode Workload
|Online Lecture||Online||Online Lecture||1.25||Weekly||1.25|
|Independent Learning||Online||Independent Learning||6||Weekly||6.00|
- Youtube tutorials
- Hemingway App
- Paint 3D
- Filmora App
- Canva App