DIGT06013 2020 Content Creation

General Details

Full Title
Content Creation
Transcript Title
Content Creation
N/A %
Subject Area
DIGT - Digital
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2020 - Full Academic Year 2020-21
End Term
9999 - The End of Time
Alan Kelly, Mr. John Kelleher, Aine Doherty
Programme Membership
SG_BDIGI_S06 202000 Level 6 Special Purpose Award in Digital Marketing Practice SG_BSOCI_S06 202000 Level 6 Special Purpose Award in Social Media Marketing

The module will equip the learner with the practical skills to research, plan, create and publish a various of digital content using popular PC and mobile applications using accepted design guidelines. The learner will review digital content to monitor trends and identify best practise. They will understand the role of creativity and basic design guidelines plus how best to plan and apply these to digital content creation. Finally the learner will explore the various social and digital platforms available and how best to publish and promote digital content across these platforms.









Learning Outcomes

On completion of this module the learner will/should be able to;


Plan and research how to create digital content


Apply accepted design guidelines for content creation


Create graphic and video content using a number of popular PC and mobile applications


Publish digital material to a number of sources including blogs, social media and email platforms

Teaching and Learning Strategies

This module is designed for blended learning. It will be assessed using 100% continuous assessment.

The teaching and learning strategy includes interactive lectures. Moodle is used as a repository.


Module Assessment Strategies

This module is assessed using 100% continuous assessment. Students will complete two projects over the duration of the module.

1. Social Media Content Audit 30%

2. Content Creation 70%

Repeat Assessments

Students will have an opportunity to resubmit failed elements of the continuous assessment.

Indicative Syllabus

1. Research the digital content published by a number of local and national companies highlighting best practise.

Compare the types of content, amount of engagement and frequency of content across a number of established digital platforms.

2. Identify the various formats and constraints of creating and publishing digital content.

Identify the various graphs and video formats, quality and dimension settings and requirements for publishing to popular social, email, blog and video streaming sites.

3. Create digital content including graphic and video based material using popular PC and mobile applications.

How to create conversational content for different platforms utilising the correct tone of voice.

How to plan, capture, edit and publish both graph and video content using PC and mobile applications

4. Apply design guidelines in the creation of digital content.

Apply recognised design guidelines in relation to layout, fonts, images, colours, alignment, contrast, proximity and quality settings.




Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Social Media Content Audit Project Individual Project 30 % Week 6 1
2 Content Creation Project Individual Project 70 % End of Semester 1,2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Workshop Not Specified Workshop .5 Fortnightly 0.25
Total Full Time Average Weekly Learner Contact Time 0.25 Hours

Online Learning Mode Workload

Type Location Description Hours Frequency Avg Workload
Online Lecture Online Online Lecture 1.25 Weekly 1.25
Independent Learning Online Independent Learning 6 Weekly 6.00
Total Online Learning Average Weekly Learner Contact Time 1.25 Hours

Module Resources

Non ISBN Literary Resources
Journal Resources
URL Resources
  • Youtube tutorials
  • Hemingway App
  • Wordpress.com
  • Paint 3D
  • Filmora App
  • VideoPad
  • Canva App
  • Infogram
Other Resources
Additional Information