COMP08135 2018 Content Strategy for UX

General Details

Full Title
Content Strategy for UX
Transcript Title
Content Strategy for UX
Code
COMP08135
Attendance
80 %
Subject Area
COMP - Computing
Department
COEL - Computing & Electronic Eng
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2018 - Full Academic Year 2018-19
End Term
9999 - The End of Time
Author(s)
Diarmuid Timmons, Mr. John Kelleher, Aine Mitchell, Shane Banks, Adrian Durcan
Programme Membership
SG_KAPPL_H08 201800 Bachelor of Arts (Honours) in Computing in Application Design and User Experience
Description

The Content Strategy for UX module prepares the learner to design and develop persuasive and engaging digital content, to enhance multi-modal interaction with current and future digital products.

From planning and creating content, such as speech-based and gestural interactions, to designing, delivering and managing it, the learner shall critically and reflectively apply content strategy principles, culminating in the design and pitch of an innovative interaction design (IXD) project.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Research the implications of modality for UX.

2.

Design appealling input modalities, output media and interactive content.

3.

Prototype innovative interactions in a social and technical context.

4.

Evaluate the quality of interactions throughout the user journey.

5.

Rationalise content strategy for user experiences.

Teaching and Learning Strategies

A practical student-centric approach to teaching and learning shall be applied to this module. Syllabus shall be taught through a variety of instructional techniques used to move students progressively toward stronger understanding and, ultimately, greater independence in the learning process.

Module Assessment Strategies

A 100% continuous assessment strategy of all module phase deliverables shall be employed, afforded to the successful completion of three sequential design phase tasks worth 30%, 30% and 40%, throughout the semester.

Repeat Assessments

Repeat assessment requires the learner to fulfill a project brief, involving the successful completion of sequential design phase tasks, culminating in a final presention to staff.

Indicative Syllabus

1. Research the implications of modality for UX.

  • Contexts of Use. 
  • User Experience, Engagement and Communication.
  • Communication Analysis.
  • Determining project specific modality implications.

2. Design appealling input modalities, output media and interactive content.

  • Participatory Design through storyboarding.
  • Designing for Speech-based and Gestural Interaction
  • Designing for Multiple Modalities
  • Determining project specific modality requirements.

3. Prototype innovative interactions in a social and technical context.

  • Overview of interactive interface design (IXD).
  • Designing and development of in context UIs through appropraiate tools.
  • Design and development of A/V content.
  • Conceptualising project IXD requirements.

4. Evaluate the quality of interactions throughout the user journey.

  • Evaluating multi-modal interactions.
  • Evaluating perceptions.
  • Evolving interactions through evaluations.
  • Amending IXD in an agile manner.

5. Rationalise content strategy for user experiences.

  • Presenting IXD prototype.
  • Contextualising content strategy.
  • Defending stategy and design outcomes.
  • Determining future product evolution.

 

 

Coursework & Assessment Breakdown

End of Semester / Year Formal Exam
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Present conceptual design intent. Continuous Assessment Project 30 % Week 4 1,2
2 Present developing content-led designs. Continuous Assessment Project 30 % Week 8 3
3 Pitch and defend product development. Continuous Assessment Project 40 % Week 12 4,5

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Design Projectwork Studio Content Strategy for UX 3 Weekly 3.00
Independent Learning Not Specified Content Strategy for UX 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Online Learning Mode Workload


Type Location Description Hours Frequency Avg Workload
Online Lecture Distance Learning Suite Design Lecture 1 Weekly 1.00
Directed Learning Not Specified Directed Learning 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 5 Weekly 5.00
Total Online Learning Average Weekly Learner Contact Time 2.00 Hours

Required & Recommended Book List

Recommended Reading
2016-06-17 Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

As a content marketing specialist, the BIGGEST mistakes I see small business owners making is that they don't have any way that they connect their content to their business metrics most specifically, sales. If you're spending time creating content and you don't know how it's moving your business forward, you're wasting your time. This book aims to be a roadmap to solve that problem and connect the dots between content and sales.

For most small business owners, traffic is not the ultimate goal, more content is not the solution, and more effort is not necessarily going to increase sales! It's about working smarter, not harder, and doing less, better.

The goal of this book is to give readers the confidence to put together their own content marketing strategy for their business that starts with a blog and ends with a sale. It's something any business owner can do provided she has the right knowledge and framework to put together a plan and then execute it!

Become your own content marketing strategist and start connecting every piece of content ultimately to a sale.

"Lacy Boggs is a genius when it comes to all things blogging. If you are ready to actually make money from your blogging efforts, listen to every word she says. Every. Single. Word." - Terra Bohlmann, business strategist, terrabohlmann.com

Recommended Reading
2016-10-02 Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy CreateSpace Independent Publishing Platform
ISBN 1539005747 ISBN-13 9781539005742
Recommended Reading
2012-02-10 Content Strategy for the Web (Voices That Matter) New Riders
ISBN 0321808304 ISBN-13 9780321808301

Content Strategy for the Web FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term succ... Full description

Recommended Reading
The Elements of Content Strategy (Brief Books for People Who Make Websites. No. 3)
ISBN 0984442553 ISBN-13 9780984442553

Module Resources

URL Resources

https://www.ideo.com/eu

https://ixda.org

https://www.usability.gov

http://www.uxbooth.com

Other Resources

Digital camera

Smart phone

Laptop

Digital scanner

Printing facilities