COMP08134 2018 Cognitive Psychology

General Details

Full Title
Cognitive Psychology
Transcript Title
Cognitive Psychology
Code
COMP08134
Attendance
80 %
Subject Area
COMP - Computing
Department
COMP - Computing & Creative Practices
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2018 - Full Academic Year 2018-19
End Term
9999 - The End of Time
Author(s)
Diarmuid Timmons, Mr. John Kelleher, Aine Mitchell, Shane Banks, Adrian Durcan
Programme Membership
SG_KAPPL_H08 201800 Bachelor of Arts (Honours) in Computing in Application Design and User Experience
Description

The Cognitive Psychology module enhances the learner’s ability to apply a variety of investigative methods used to add context and insight to the UX design and development process.

To design engaging and delightful experiences for people, one must understand how the human mind works and how we make decisions. If one understands why people do what they do, it’s easier to get people’s attention and keep it. The learner shall engage with research participants and deduce and defend project specifications.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Define different approaches to UX cognitive psychology research.

2.

Design principles to assure products are actionable, engaging and persuasive.

3.

Support and influence user decisions.

4.

Evaluate UX by monitoring user behaviour with the product.

5.

Disclose meaningful research data.

Teaching and Learning Strategies

A practical student-centric approach to teaching and learning shall be applied to this module. Syllabus shall be taught through a variety of instructional techniques used to move students progressively toward stronger understanding and, ultimately, greater independence in the learning process.

Module Assessment Strategies

A 100% continuous assessment strategy of all module phase deliverables shall be employed, afforded to the successful completion of three sequential design phase tasks worth 30%, 30% and 40%, throughout the semester.

Repeat Assessments

Repeat assessment requires the learner to fulfill a project brief, involving the successful completion of sequential design phase tasks, culminating in a final presention to staff.

Indicative Syllabus

1. Define different approaches to UX Cognitive Psychology research.

  • Cognitive and social psychology.
  • The difference between quantitative and qualitative research.
  • Approaches to qualitative research.
  • Deducing a project specific research approach.

2. Design principles to assure products are actionable, engaging and persuasive.

  • The importance of observation and empathy.
  • Determining research insights.
  • Motivation through design.
  • Defining project specific approaches to empathic design.

3. Support and influence user decisions.

  • Creating focus groups.
  • Identifying patterns, themes and insights.
  • Applying user supports through design.
  • Research ethics.

4. Evaluate UX by monitoring user behaviour with the product.

  • Conducting interviews, surveys.
  • Ethnographic research.
  • Usability and A/B tests.
  • Recording data.

5. Disclose meaningful research data.

  • Documenting qualitative research findings.
  • Decoding findings.
  • Collating research data.
  • Presenting data for product design and development purposes.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Present behavioural research. Continuous Assessment Project 30 % Week 4 1,2
2 Derive and implement research findings. Continuous Assessment Project 30 % Week 8 3,4
3 Defend the design specifications. Continuous Assessment Project 40 % Week 12 5

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Design Projectwork Studio Cognitive Psychology 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Online Learning Mode Workload


Type Location Description Hours Frequency Avg Workload
Online Lecture Distance Learning Suite Design Lecture 1 Weekly 1.00
Directed Learning Not Specified Directed Learning 1 Weekly 1.00
Total Online Learning Average Weekly Learner Contact Time 2.00 Hours

Required & Recommended Book List

Required Reading
2010-05-01 Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Harper Perennial
ISBN 0061353248 ISBN-13 9780061353246

Predictably Irrational, Revised and Expanded Edition

Required Reading
2011-09-23 The Social Animal Worth Publishers
ISBN 1429233419 ISBN-13 9781429233415

A compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Aronson probes the patterns and motives of human behaviour, covering such diverse topics as terrorism, conformity, politics, race relations, advertising, and interpersonal attraction.

Required Reading
2011-06-07 The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us Broadway Books
ISBN 0307459667 ISBN-13 9780307459664

[( By Chabris, Christopher( Author )The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us Paperback Jun- 07-2011 )]

Required Reading
2007-02-01 Influence: The Psychology of Persuasion HarperBusiness
ISBN 006124189X ISBN-13 9780061241895

Influence

Required Reading
2014-01-07 The Power of Habit: Why We Do What We Do in Life and Business Random House Trade
ISBN 081298160X ISBN-13 9780812981605

Power of Habit

Required Reading
2014-11-04 Hooked: How to Build Habit-Forming Products Portfolio
ISBN 1591847788 ISBN-13 9781591847786

How do successful companies create products people can t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging."Hooked" is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder not abstract theory, but a how-to guide for building better products. "Hooked" is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products."

Required Reading
2011-03-09 The Art of Choosing Twelve
ISBN 0446504114 ISBN-13 9780446504119

Title: The Art of Choosing <>Binding: Paperback <>Author: SheenaIyengar <>Publisher: Twelve

Required Reading
2013-04-02 Thinking, Fast and Slow (International Edition) Macmillan USA
ISBN 0374533555 ISBN-13 9780374533557

Paperback. Pub Date :2013-04-02 Pages: 512 Language: English Publisher: Farrar Straus and Giroux The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahnemans seminal studies in behavioral psychology. behavioral economics . and happiness studies have influenced numerous other authors. including Steven Pinker and Malcolm Gladwell. In Thinking. Fast and Slow. Kahneman at last offers his own. first book for the general public. It is a lucid and enlightening summary of his lifes work. It will change the way you think about thinking.Two systems drive the way we think and make choices. Kahneman explains: System One is fast. intuitive. and emotional; System Two is slower. more deliberative. and more logical. Examining how both systems function within the mind. Kahneman exposes the extraordinary capabilities as well as the biases of fast thi...

Required Reading
2013-04-02 Thinking, Fast and Slow (International Edition) Macmillan USA
ISBN 0374533555 ISBN-13 9780374533557

Paperback. Pub Date :2013-04-02 Pages: 512 Language: English Publisher: Farrar Straus and Giroux The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahnemans seminal studies in behavioral psychology. behavioral economics . and happiness studies have influenced numerous other authors. including Steven Pinker and Malcolm Gladwell. In Thinking. Fast and Slow. Kahneman at last offers his own. first book for the general public. It is a lucid and enlightening summary of his lifes work. It will change the way you think about thinking.Two systems drive the way we think and make choices. Kahneman explains: System One is fast. intuitive. and emotional; System Two is slower. more deliberative. and more logical. Examining how both systems function within the mind. Kahneman exposes the extraordinary capabilities as well as the biases of fast thi...

Required Reading
2013-11-05 The Design of Everyday Things: Revised and Expanded Edition Basic Books
ISBN 0465050654 ISBN-13 9780465050659

Module Resources

Journal Resources

Itterations

URL Resources

https://www.ideo.com/eu

https://ixda.org/

https://www.usertesting.com

https://uxplanet.org

https://www.usability.gov

http://www.uxbooth.com

Other Resources

Digital camera

Smart phone

Laptop

Scanner

Printing facilities